How to Launch your Wine Career: Dream Jobs in America's Hottest Industry
Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? Feel as if you ve graduated with honors into a nation-wide hiring deep freeze? Wine was one of the very few U.S. industries that experienced growth in 2008. Is wine recession-proof as many believe? Not entirely. But even in these times of pervasive layoffs and cutbacks wineries and wine related businesses are creating job prospects every day and in a variety of skill applications from agricultural work to marketing and business. How to Launch Your Wine Career is the first book of its kind. Written by successful and respected industry professionals it gives practical, real-world advice on how to land, develop and succeed in a career in: Wine Making, Wine Production, Vineyard Management, Wine Marketing & Sales, Wine Public Relations, Wine Writing, Wine Education, Winery Management & Administration , Direct to Consumer Sales, Winery Supplier and Wine Marketing with a Distributor or Retailer. Including interviews with some of wine s most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they made it, the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed Action Plan Worksheet to help the prospective applicant plan, plot progress and nail that killer wine industry job. .
A practical and effective guide
By G. Leon - July 15, 2009
As an HR Director with wine industry experience, I can vouch that this book provides great tips that work to get you experience and education for breaking into and launching a sucessful career in the wine industry. This is a "one of a kind" guide full of practical advice on how to break into one of the best industries that really works.
By K. Hanratty - June 1, 2009
I love this book! It breaks down many sections of the wine industry with clear details on what job descriptions can be, what kind of background or education you might need, what resources you need for the sectors of the industry you are interested in, how to find jobs, and what to do and what not to do. At the end of the book there is a practical section or an "action plan" to help outline the reader's next steps for getting into the wine industry. Besides the resources, my favorite part was reading stories from people in the wine industry. I recommend the book!
This book answers questions that are sometimes hard to find answers to...
By Paul Sutton - July 9, 2009
This is a very useful book. I was a little concerned that the material would be too US centric whilst reading the first few pages - being based in Australia I was looking for something that would give a good level of general industry information with international relevance. My concern was unfounded as the book is full of ideas, advice and examples of people who have already made it in their area of the wine industry. The examples are US based but are also relevant to an international audience. For me, not having a real mentor in the industry, the insights provided in the book were illuminating and answered a lot of questions that I was struggling to find answers to. The book is also practical, guiding you through the creation of an action plan that will get your wine career moving. I would recommend this book to anyone looking to make a move into the wine industry.
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