LOGO Design, Vol. 2

In this follow-up to our immensely successful first volume, you ll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum s Berlin branch. Top design and branding offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister and Studio Dumbar. With a foreword by MetaDesign s chief design officer Uli Mayer-Johanssen and introduction by branding guru Wally Olins, this collection brings an insider s prospective to the art of designing successful logos.

Customer Reviews:

logocritiques.com reviews LOGO Design, Vol. 2

By Erik - June 12, 2009

The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. I like the size of the book (kinda like a handbook) and it feels good in my hands when browsing through it. The cover is really hefty for a softcover and the pages are thick as well. There is a neat little elastic band (similar to what you would find on a Moleskine) that holds the book closed. LOGO Design, Vol. 2 is well put together and organized in a logical way, though a bit more whitespace surrounding the individual logos would have been nice. The publisher didn't cut corners in the production of this book, its materials are top-notch.

"Brands that communicate an idea, a purpose, and a clear promise together with technical and rational aspects almost always have something in common with the values and attitudes people have" - Uli Mayer-Johanssen

Case Studies
There are 13 case studies in the book from various design firms, both in-house and... read more

review

By F Durand-Baudrit - December 23, 2012

just great, just what I expected. I have to write 10 more words , but I have just said it all

Logo Design

By Impulsive Relevance - January 25, 2011

Very good book for general logo, shape and colour inspiration, it contains 100 of different ideas and broader look on what's contemporary!
It delivered in an excellent condition, very useful in the office as a reference book!