Tourism Marketing and Management

"Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your "market"), such as what they like, where they buy and how much they spend. Its role is to match the right product or service with the right market or audience. Tourism management will equip you with the necessary skills from a management perspective which will be invaluable in seeking to understand what the tourism industry need to do to improve their competitive edge, grow their business and seek out new business opportunities."