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Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

Customer Reviews:

If you're in the financial services industry, you need to read this book.

By B. Leimer "Bradley Leimer" - August 5, 2010

My first impression of Brett King's book is that it speaks my language. As advertised, this is truly "not a book for bankers that want to maintain the status quo." Brett dives into his topics with enthusiasm and talks very directly about how customer behavior and technology, always disruptive forces, are dramatically changing the financial services industry. The book covers everything from measurement of customer/client/member expectations and experience, and offers very good insight on how to improve service levels through the very disruptive forces that often befuddle this industry (e.g. new technologies like social media, mobile payments, OFM). He dedicates entire chapters to topics like the call center, brick and mortar branching, CRM, and VRU systems to manage customer interactions. Who else writes about VRU systems in banking and the impact on the customer experience? He offers sage advice on the state of web development in meeting customer needs (lacking in many industries... read more

This will change the way you think about banking...Bank 2.0

By Nitin Gupta - December 23, 2010

According to a Bain study, the loyalty leaders in the banking industry experience organic growth rates that are, on average, 10% higher and benefit from a cost of funds that is 80 basis points lower than their competitors, boosting their profit margins.

Brett will shock you, he will force you to think...and this book will drive you to innovate. I would call this book a must read for any banking executive who has "strategy"/"innovation"/"retail"/"online"/"marketing"/"channels" in their title. This book will bring you closer to the way customers TODAY think about banking and money movement & hence help you establish more loyal and deeper customer relationships.

A comprehensive manual on the changes occurring in the banking world

By Michael Ruckman - March 26, 2013

This is a comprehensive book (or even textbook) for understanding and, to some extent, evaluating where your bank stands in meeting the future of financial services. Bank practitioners will enjoy the numerous diagrams illustrations, checklists and examples of project roadmaps. Consultants will find this to be essential reading for measuring bank preparedness for the technological changes at hand.

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AVAILABILITY
MerchantFormatPrice
Amazon USPaperback$8.59 - $39.99
eBooks.comDigital (PDF)$31.90
eCampusPaperback$33.99 discount!
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