Opt-In List Building Mojo!

By S. Kumar

Learnhomebusiness.com

"100 Ways To Fire-Up Your Opt-In Subscribers"




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Introduction

This report is for the serious ones who really want to grow their opt-in list!
You'll learn how to think beyond the basics where we take a closer look at
things you need to know about list building.

It plainly addresses some of the key issues for building your responsive opt-
in list. A careful reading of this report could make a BIG difference in your
list building efforts. Period.

Here we go!

1. The "Specific Date" Technique

Tell your potential subscribers they will get a free bonus for subscribing
before a specific date. Tell them the bonus won't be available after that
date. You could also say they need to subscribe before midnight or the end of
the day.

2. The "So Many Minutes" Technique

Tell your potential subscribers they will get a free bonus for subscribing in so
many minutes. You could have a timer running down the time on your opt-
in form. If they really like your bonus, they will subscribe before the time
runs out.

3. The "Here's Your Lesson" Technique

Tell your potential subscribers they will get a free e-course for subscribing.
You could just publish each lesson on a daily autoresponder series. People
like to take courses one lesson at a time. You could even include an ad with
each lesson. Tip: Here is a list of free autoreponders to kick-start.
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4. The "E-Report" Technique

Tell your potential subscribers they will get a free e-report for subscribing.
You could write up a 5 to 12 page e-report that your subscribers would really
be interested in. You could have it ready to download in PDF format on your
"thank you for subscribing" page. You can get some good PLR reports here.

5. The "Tease Me" Technique

Tell your potential subscribers they will get a free sample chapter of an e-
book you are selling if they subscribe. People like to get a sneak preview of
products before they buy them.

Even if they don't buy your e-book, you'll be able to sell them something else
in the future.

6. The "Great Deal" Technique

Tell your potential subscribers they will get a coupon or discount to one of
your products for subscribing. People love getting a good deal and all they
would have to do is opt-in to your list or e-zine.

7. The "JV Discount" Technique

Tell your potential subscribers they will get a coupon or discount for
someone else's product if they subscribe. You could set up a joint venture
deal with another information product seller.

They would get sales and you will build your list quicker.



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8. The "Worth It?" Technique

Tell your potential subscribers how much the free bonus for subscribing is
worth. People will feel like they are getting a great bargain for opting-in. You
could list the retail price or what other people are selling it for.

9. The "Virus" Technique

Tell your potential subscribers they will get a free e-book for subscribing.
You could also include your e-zine ad in the e-book and allow them to give
the e-book away or offer resell or master resell rights.

It will become a viral marketing tool for your list.

10. The "Swipe Them" Technique

Tell your potential subscribers that they will get the private label rights to
the articles or content of your list if they subscribe. People will be able to
read and use your list content as they wish.

There is a huge demand for private label content these days.

11. The "Republish It" Technique

Tell your potential subscribers that they can reprint or republish the
articles or content of your list if they subscribe. People will be able to read
and use your list content with your resource box included. Here is an
unrestricted PLR articles site where you can get original articles.

You could include your e-zine ad under each article they republish.


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12. The "Future Goals" Technique

Tell your potential subscribers the goals they will accomplish by
subscribing to your e-zine. You could tell them how your information or
content will help solve their problems, improve their life or get over their
obstacles.

13. The "Future Problems" Technique

Tell your potential subscribers the goals they won't accomplish if they
don't subscribe to your e-zine. You could tell them how not reading your
information or content could cause future problems or make their life worse.

14. The "Prize Fest" Technique

Tell your potential subscribers what prizes they could win by subscribing
to your e-zine. You could tell them that you will randomly select a subscriber
every week to get one of your products for free.

Also, you could have them complete a certain action to be in the contest.

15. The "Las Vegas" Technique

Tell your potential subscribers how much money they could win by
subscribing to your e-zine. You could tell them that you will randomly select
a subscriber every week to get a cash prize.

You could have many cash prizes, like $100 for 1st place, $50 for 2nd place
and $25 for 3rd place.



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16. The "Fast Forward" Technique

Tell your current e-zine subscribers to forward your e-zine to their friends,
family or associates. If they like it, they'll end subscribing too and forwarding
it to their circle of acquaintances. It's a viral form of word-of-mouth
marketing.

17. The "See It Everywhere" Technique

Tell your potential subscribers to subscribe on any page of your web site.
You want to put your opt-in form or pop up on every page of your web site.
The more times people see it, the higher the percentage of people will be
who will subscribe.

18. The "Multiple Choice" Technique

Tell your potential subscribers they can choose between text, PDF or html
format. People that like text may not want to subscribe to an e-zine that just
offers html. You can lose an awful lot of subscribers by not offering two or
more options. iContact autoreponder and mailing service can do this for you.
You can join for a free 30 day trial.

19. The "My Credentials" Technique

Tell your potential subscribers your business credentials. People don't
want to opt-in to a list that doesn't have the experience or authority to really
give them the information they need and want.

They just don't want an ad with every email.



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20. The "Confidentiality Agreement" Technique

Tell your potential subscribers you will keep their subscription
information confidential. People don't want you to share, rent, lease or
sell their contact information. They want you to protect their privacy at all
costs.

21. The "100% Pure" Technique

Tell your potential subscribers your content is 100% original. People
subscribe to a lot of lists that just publish articles that are found all over the
Internet. If you can't always offer 100% original content, at least publish
some once in a while to keep your subscribers loyal.

22. The "Look Who's Here" Technique

Tell your potential subscribers about the famous, expert or reputable
people who have subscribed to your e-zine. Most people are followers rather
than leaders. They want to model themselves after people they respect,
admire and look up to.

People will think your list must be good if so-and-so subscribed to it.

23. The "Believe Them" Technique

Tell your potential subscribers about the testimonials or endorsements
that you've receive from other subscribers. They will see all the benefits
those people received from being on your list.

People will believe other subscribers' advice before they believe you.


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24. The "Collect Them All" Technique

Tell your potential subscribers you offer a free bonus product in every
issue. People will subscribe just to start collecting those bonuses. Plus, it will
keep people subscribed because they will want to see what the next bonus
will be.

25. The "Next Time" Technique

Tell your potential subscribers what type of content will be in your next
issue. They will think that if they subscribe right away, they will be able to
read the content in their next issue. It gives them an incentive to subscribe
on impulse.

26. The "Ad Less" Technique

Tell your potential subscribers your list has very little advertisements.
People sometimes don't subscribe to free lists or e-zines because they think
all they get is a bunch of ads.

You could even offer an ad-free or an all content/article (with a resource box)
version of your list.

27. The "Give Me Them" Technique

Tell your potential subscribers that you accept article submissions. You'll
get people who will subscribe just so they can submit articles and see them
published.

You will also get a steady stream of content you can pick and choose from.


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28. The "Swap Me" Technique

Tell your potential subscribers and other e-zine publishers that you accept
e-zine ad trades. People will subscribe just to submit ad trades with you
and see if you run their ad. Doing list ad trades can increase your circulation
fast.

29. The "Got Friends?" Technique

Tell your current e-zine subscribers they can get a free bonus for
persuading 3 of their friends, family members or associates to subscribe or
by forwarding your e-zine to them.

You could set up a "tell a friend form" on one of your web pages.

30. The "It's Worth" Technique

Tell your potential e-zine subscribers how much a subscription to your e-
zine is worth. You could actually tell them you used to sell subscriptions to it
(if it's true). If not, you could say that similar e-zines are charging so many
dollars per year for a subscription.

31. The "Targeted Flirt" Technique

Tell or give your potential subscribers a compliment. People like to be
complimented and will usually return the favor. It might just tempt them to
opt-in to your list.

The compliment needs to be something that would be related to your target
audience.


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Document Outline

• Conclusion

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