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2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy

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Added: April, 13th 2011
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THE SIX DIMENSIONSOF SOCIAL COMMERCETHE LATEST INTERNATIONAL DEVELOPMENTS IN DRIVING REVENUEMARK ELLIS, MANAGING DIRECTOR, SYZYGY3Definition: Social Commerce“Selling with Social Media”Social commerce is a subset of e-commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and sel ing of products and services.Word-of-mouth, applied to e-commerce.AUGUST 11, 1994NETMARKET.COMFIRST-EVER INTERNET PURCHASE11.50 AM JULY 8, 20091-800-FLOWERS.COMFIRST PURCHASE WITHIN FACEBOOKSharing your purchasing decisions before, during and after buying+=€ / $INCREASE TRAFFIC, SALES (CONVERSION)AND AVERAGE ORDER VALUEBRAND AMBASSADORS“PEOPLE ARE MORE VALUABLE OWNING AND USING YOUR PRODUCT/SERVICE THAN THINKING ABOUT BUYING IT”Paul Srivorakul, Ensogo.comDocument Outline