2010.04 everything you need to know about social media czech republic - raport agencji onboard pr

Everything you need to know about social media but were afraid to ask / Czech RepublicContentsChapter 1: About Czech PR & ECCO 3Chapter 2: Country Research 5Chapter 3: Different Social Media Types 7Chapter 4: Case Study Examples 9Chapter 5: Online Social Media Tools, Tricks and Listening to the Online 11 Conversation Chapter 6: Popular Blog Tools and Blog Posts 14Chapter 7: Other Useful Social Media Tools 16www.czechpr.cz 2Chapter 1 About Czech PR & ECCOAbout Czech PR and ECCOThe company Czech P.R. was founded in 1995 as the Czech agency focused on public relations services. The agency has been focused on the area of corporate PR, specializing in companies from industry, commerce, banking, finance and the service sector. The agency has been a member of the ECCO network since 2005.Czech P.R. work of ers an individualized and customized communications strategy, which ef ectively combines our capabilities with the needs of our clients. This is the true key Czech PRto a successful agency-client partnership. From our perspective, communication is a 420 224 210 206 completely individualized product, which varies on a case-by-case and also client-by-client www.czechpr.czbasis. PR programmes are agreed and discussed thoroughly in close cooperation with clients with view to a long-term business relationship between the client and the agency.The agency has been involved in the following corporate sectors: finance – telecommunications – industrial manufacturing sector (engineering, power supply, mining, electrical engineering, chemical industry, beverages industry) FMCG sector – pharmaceutical sector – education – information technologies.ECCO+44 (0)20 7592 3102www.ecco-network.comwww.czechpr.cz 4Chapter 2 Country ResearchCountry ResearchAccording to the latest SEKV (Structural Exclusive Continual Research) research carried out by SPIR (Association of for Internet Advertising, Czech Republic), Czechs are spending 609 minutes weekly (i.e. 87 minutes daily) on average on the Internet. Users aged between 25-44 are spending less time on the Internet than before, by contrast the age group 45-54 is spending on average 66 minutes more and groups of 55 years old and over 51 minutes more. There is a growing tendency to use internet just for entertainment, 37% of users are using internet just for entertainment./ FacebookCzech internet is visited by 6,829,580 users monthly (NetMonitor 09/09), statistics state that Facebook is used by 1,718,180 users living in the Czech Republic”, elsewhere we can find number of 700,000 users. The age group 15-24 is the mostly represented among the Facebook users. 51% are men and 46% are women. 92.1% speak Czech, 5.5% English, 0.7% Slovak, then German, French and Russian.The largest Facebook Czech site has 181,148 fans. The largest Czech Facebook group has 140,998 fans. The most used Czech application has 227,608 users. The first report analyzing the demographic structure and habits of Czech Facebook users prepared by Buzzboot Corp will be published in February./ TwitterThere are no exact numbers of Czechs using Twitter, it is estimated that there are between four and twelve thousand users.www.czechpr.cz 6Chapter 3 Dif erent social media typesDifferent social media typesCzech Social NetworksLide.cztraditional social network – 1,917,621 monthly users (Net Monitor)Spoluzaci.cznetwork connecting classmates – 207,000 daily usersLibimseti.czdating network – 150,000 dailyWikipediawww.cs.wikipedia.org140 000 articles were published in Czech language in October 2009PodcastsPodcasts are not used very often in the Czech Republic. Only four radio stations, including the national Czech Radio, use podcasts. The Certificate European Podcast Award in the category NATIONAL WINNER was in 2008/2009 was given to www.hrej.cz/podcasty which is the gaming server of Level a magazine focused on PC games.Social bookmarkingwww.jagg.czwww.linkuj.czwww.cjn.czVirtual worldsCzech Radio joined in 2007 The Second Life project (www.secondlife.cz). YouTubeNumber of Czech users is not known.www.czechpr.cz 8Chapter 4 Case study examplesCase study examplesTwitter in the company communication – case study of Czech division of Vodafonewww.slideshare.net/betkaweinfurt/twitter-ve-firemn-komunikaci-091118Use of a company blog is never ending story for mBank.http://vimeo.com/7798849Facebook, Twitter, blog – good servant or a bad master by ACTIVE 24, Pan-European web hosting provider.www.hosting.cz/2009/12/video-facebook-twitter-blog-dobry-sluha-nebo-spatny-pan/Typical Czech beverage brands have the top places in the Facebook groups. First two-non alcoholic Cola drink Kofola has 167,037 friends. For the brand Kofola and 97,942 friends signed for the group Kofola from the tap. Third most popular group is the traditional Czech beer Pilsner Urquell with 46,418 friends.www.czechpr.cz 10