2010 Toyota Tundra Regular Cab
With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough no-frills truck with exceptional cargo and towing capacity. The new work truck will be available on Toyota Tundra 4×2 and 4×4 Regular Cab and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 or one of two V8 engines including Toyota Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.
Designed to deliver only the features commercial truck buyers need to get the job done, the Toyota Tundra work truck will be offered at a reduced MSRP. Toyota Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck’s standard MSRP, depending on the model. Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.
On the outside, the Toyota Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.
Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Toyota Tundra standard personal-use features have been replaced or removed. Tundra’s standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.
All 2010 Toyota Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades will receive similar grille designs and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Toyota Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glovebox.