Social media marketing has produced not only a fantastic way for people to share information with each other but also for businesses to reach out to their customers more personally. Utilizing social ...
Professional Services Branding: Ways to Enhance Professional Expertise 5with Social Media.(it’s not as scary as you think…)Should our firm be using Social Media?Should our firm be using Social Media?Nope. Not until you develop a strategy.1. Design your SM Strategy. As marketing goes, it can seem easy and inexpensive, but requires planning, time and energy to implement wel .Example Strategy: Goal: Increase sales by 20%Strategy: Grow existing database Become a thought leader Publish weekly articleTactics: Marketing, Networking, SMWhere do we start?2. Begin with the end in mind.- PR / Speaking / Writing Opportunities- Where’s your hub?- What’s your Call to Action?- Thought Leadership is a Strategy...- Lead Generation & Sales are ObjectivesShould we start selling to friends on Facebook?3. Learn how SM is Unique.- Two-way conversation / discussion- Reveal level of authenticity (or lack of)- Form tribes, build community, have fun. .- Create & fuel buzz- SEO benefitsWho wants to know what I had for breakfast?
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