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9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign

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Added: April, 14th 2011
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Tags: socialmedia, cancer, smallbusiness, causemarketing, pr, products, advertising, internet, online, socialmarketing, pinkribbon, brands, cause, branding, medical, pinkwashing, medicine, advice, breastcancer, integration, nonprofit, pink, web, health, marketing, pink ribbon, ethics, pink ribbon breast cancer campaign
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9 Marketing Lessons & A Caution … From The Fight Against Breast CancerOctober 2009By Rohit Bhargava (www.influentialmarketingblog.com)1. Choose an ownable color.2. Offer exclusive products.Wilson Golf ClubsKitchenAid Artisan Stand Mixer 3. Focus on influencers of your target.The NFL (mostly male) goes pink to support breast cancer (mostly women)!4. Support with BIG stunts …White House Goes Pink (2008)Sydney Harbour Bridge Goes Pink 5. Make it easy for people to act.Safeway (US Grocery Chain) lets customers choose to donate at the point of purchase.Amount of Research You Sponsor With A Donation:$25 = 30 min$50 = 60 min $100 = 120 min $600 = Half Day 6. Let people choose where their money will be spent.7. Find committed partners.Cost of painting 1 Delta Zune purchase price = $250Airplane > $20,000Amount donated = 100%* * Ford and Microsoft teamed up on this promotion in 20078. Be everywhere at once.Hundreds of products ranging from breakfast cereal to digital cameras were turned pink and offered for sale to support the cause. 9. Create unexpected experiences.Document Outline