A Custom Point of Purchase Display Increases Sales

A Custom Point of Purchase Display Increases Sales
Stop and think about your last visit to the grocery store. How many of the
displays do you remember? The odds are very high you will remember
only one or two. They probably stood out because they were unique
displays you had never seen before. A custom point of purchase display
grabs eyes, holds attention, and is remembered. Displays which are
commonplace are overlooked, ignored, and forgotten by almost
everyone.
Increase Your Sales by Grabbing Attention
There are only a few ways to increase the sales of your products. One is to have a big sale. Another
method is to get buyers to notice the products instead of just walking by. A display with originality
captures eyes and draws customers to the product.
The method to greatly explode your sales is to combine a discount and a unique custom point of
purchase display. The increased sales will quickly cover the cost of buying the displays and then start
producing greater profits.
A Small Investment Which Gives You Long Term Returns
You would probably be surprised to learn how inexpensively you can have a custom point of purchase
display built. If you need a quantity of units for all of your store locations the price per unit decreases
even further.
The real magic starts after you put your custom displays to work. You will
capture new buyers for the products which become repeat purchasers of
your merchandise. Your return on investment suddenly is not isolated to a
short term sale, but to long term repeat sales. Isn’t that what you really
want anyway, a short term investment which gives you long term results?
How Small Is Your Investment?
Obviously the price on a custom display will vary with the complexity and
design. As a good starting point, you can find a custom point of purchase
unit starting at under $200. When you compare this cost to buying even
generic shelving it becomes a very tiny investment. Considering a custom
display will increase sales it should make your decision very easy.
The important question is how high your return on investment will be with
an eye-catching display. As you remember by thinking back to your last visit
to the grocery store, it can be a tremendous difference in brand awareness,
immediate sales, and future sales. The display is not only an investment in

---

today, but in the future of the product.
The Giants in Marketing Are Not Wrong
If you are still questioning the value of having your own custom point of purchase display consider this
fact. Pepsi, Coke, Proctor & Gamble, and any other retail marketing giant you can think of rotate unique
custom displays almost constantly. They are not guessing at what works, they have done market
research and tested the theory. They know when you are rolling out a new product you must capture
attention and get people to try it the first time. A custom point of purchase display is one way you can
build product and brand awareness without high expenses. It is a great investment in the future of your
store or product.

---