A Few Eye-Opening Facts Regarding Social Media Marketing
Social media combines technology and social interaction to help enterprises communicate with peers, customers,
and potential consumers. Social media is an important marketing tool as it provided a platform for both
enterprises and customers to understand and respond to each other. Hence, social analytics should be part of the
marketers' social media campaign as it helps to measure and increase effectiveness online. Social media analytics
tools help enterprises by
Tracking social media behaviors in real-time and getting immediate feedback on what will work for
Providing trending views and drill-down capabilities
Making them understand what keeps customers engaged
Providing actionable insights to make faster, smarter operating decisions across huge amounts of
Revealing the levers that can most impact revenues
Providing results in seconds for businesses to track user behaviors in real-time and get immediate
feedback on what's working and what isn't so you can optimize products, features, campaigns, and
interactions on the fly
Providing faster insights into the key influences on K-Factor and viral campaigns
However, there exist quite a number of marketers who doubt the potential of social media marketing and
therefore here is a few statistics to open their eyes
Around 91% of American adults use social media when online.
Nearly a quarter of the total time spent online is on social networks. .(Kissmetrics)
Over 800 million Facebook users are there in the world, with more than 200 million joining in 2011
alone. Almost 40% of those 800 million log in every single day. (Social Beat)
As per 2012 Social Media Marketing Industry Report,
A whopping 94% of marketers employ social media for marketing purposes.
A significant 83% of marketers indicate that social media is important for their business.
The top 5 benefits of social media marketing are generating more business exposure (85% of
marketers), increasing traffic (69%), providing marketplace insight (65%), generating leads (58%) &
developing loyal fans (58%), and improving search rankings (55%).
The top five social media tools/networks for marketers are Facebook, Twitter, LinkedIn, blogs, and
B2B marketers have been using social media longer (18.3% reported 3 years or more) than their B2C
counterparts (14% indicated 3 years or longer).
Nearly 15% of marketers spend more than 20 hours each week on social media.
A whopping 92% of marketers are using Facebook and 72% plan to increase their activities.
This clearly substantiates the importance of social media in today's highly competitive business environment.
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