A Glance at the Most Happening Trends in the Social Gaming Market

A Glance at the Most Happening Trends in the Social Gaming Market
The social gaming industry has begun to generate real revenues and it now represents a good chunk of the
social e-commerce market. Social gaming is known to have a different meaning for different people. With
more than 200 million people playing games on Facebook and revenue from virtual items and advertising
continuing to grow exponentially, social games have become the fastest growing segment of the gaming
market and they are definitely here to stay.
As the social gaming landscape has evolved over the past three and a half years, so have the ways that
developers acquire and retain new users. Here is a quick glance at several recent trends in the social gaming
market.
Complex 3D social Games
It is definitely time for high-quality, browser-based games. Players have had to deal with lengthy PC
download, installation and registration processes in the past, but with the launch of Adobe's Flash Player beta
that supports accelerated 3D, there is a hint that the door will be open for new demographics.
Gaming on Smartphone platforms
Although players have been playing games on mobile phones for a long time now, the social gaming market is
exploring the future of gaming on Smartphone platforms like the iOS, Android and others. For game
developers, one of the big challenges in the coming year will be translating classic MMO features to mobile
while balancing a whole new set of user needs, like shorter gameplay sessions, smaller screen sizes, etc.
Gaming on the Cloud
Giving players the ability to play console-quality games streamed from the cloud was introduced almost two
years ago. There are companies who have focused on having high-end games streamed to TV, computers and
micro-consoles. With gaming on the cloud, the users' computer speed becomes immaterial, and it also makes
console-quality graphics feasible on slow internet connections as well.
Although there are few industries that have been impacted by the staggering innovation of the web as much
as the gaming industry, it is understood that the games industry is poised for continued success. And for this it
is necessary for social gaming and social commerce companies to access data analytics on a regular basis.
With an effective solution, it is possible to measure social media analytics in real-time social gaming
analytics. The right solution can also provide gaming-specific actionable insights that can be presented to
developers and marketers to help them quickly enhance engagement, expand reach, boost retention, and
augment revenues.
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