The Ultimate New
To Make Money
roduction To Toopik a Ads
You've probably heard a lot about Toopika Ads (which is
actually more accurately known as Toopika Ads V1), but you
may not know just what it is. Well, for one thing, it's a one of
the hottest new ways to make money online without having to
do a whole lot. If you've read Robert Kiyosaki's book, "Rich
Dad, Poor Dad," you know that passive income is the best
kind of income to have.
Passive income is income that you get without having to work
for it. I know this may sound like some kind of "pie in the
sky" get-rich-quick scheme, but passive income is for real. In
fact, every single billionaire on earth uses the power of
passive income to keep money coming in while he or she jets
off to parties and resorts and such.
The best example of passive income in the physical world is
real estate. When you own an apartment building and hire a
property manager and a maintenance crew to take care of it
for you and collect the rents, all you have to do is cash the
checks that roll in.
Of course, passive income doesn't just happen overnight, or
everyone would be getting it. In the case of the apartment
building owner, it took money, time, and knowledge to set up
an S corporation, find a building to buy, put up the cash to
buy it with and get a loan for the rest, renovate it, then screen
and hire the property manager and maintenance crew. But
once that was all done, checks began rolling in with little or
Well, Toopika Ads is the online equivalent of that. You'll have
to invest just a little bit of time in learning about it, but once
you get it set up you can look forward to seeing those nice
checks roll in. Or, if you're totally online, seeing money flow
into your PayPal account.
So Just What is Toopika Ads?
Toopika Ads is a fast and absolutely ridiculously easy way for
people with websites of all types and sizes to put up and
display relevant Toopika Ads on the content pages of their site
and earn money.
Because the Toopika ads relate to what your visitors came to
your site to read about, or because the ads match up to the
interests and characteristics of the kind of people your content
attracts, you now have a way to improve your content pages
AND make some serious bucks off of them.
Toopika Ads is also a way for site owners to provide Toopika
search capability to visitors and to earn even more money by
putting Toopika Ads on the search results pages. Toopika Ads
gives you the ability to earn advertising revenue from every
single page on your website--with a minimal investment of
So what kind of ads do you have to put up? That's the good
part--you don't have to decide. Toopika does it for you. Ads
always delivers relevant ads that are precisely targeted--on a
page-by-page basis--to the content that people find on your
site. For example, if you have a page that tells the story of
your pet fish, Toopika will send you ads for that site that are
for pet stores, fish food, fish bowls, aquariums...you get the
If you decide you want to add a Toopikas earch box to your
site, then Ads will deliver relevant ads targeted to the Toopika
search results pages that your visitors' search request
Toopika is now offering "Ads Premium", which is CPC
based and, for the time being, offers less flexibility in terms
of ad sizes -- only banners and skyscrapers,contextual
ads,keyword ads,pop-up ads, are currently available. You can
apply Here (request a new account). Applicants are usually
notified within a day as to whether they've been accepted for
Here's the thing you need to know: Toopika has no strict
criteria for acceptance into the Ads program, and Ads doesn't
hit you with a minimum traffic requirement. The only criteria
they're really sticky about is the standard "acceptable content"
requirements, and that's pretty standard almost anywhere.
Toopika Ads says they're serious about attracting quality
content sites, and because of that they only allow Ads
members to serve one ad per page. This means you can't use
Ads for both banners and skyscrapers.(Note: banners are
those horizontal ads that run up top and down bottom.
Skyscrapers are the tall ads that run vertically, on the left and
right of your page text.)
Once you've been accepted into Toopika Ads, you'll be able to
get the Ads advertisements on any site you own using the
same ad code, provided you obey the Toopika guidelines.
(And that's very, very important--more on that later.)
Your reporting doesn't occur in real time, but is updated
regularly throughout the day. Right now, you can't view
reports based on a domain or site basis if you run the Ads on
more than one site.
Before you sign up, you really ought to read the lengthy and
detailed FAQ on the Ads site.
What Can it do for Me?
In three words, earn you money. More relevant ads on your
pages translates into more clicks--and more money that you
receive. Because when users click on an ad, Toopika will pay
you. If you've set up your own sales team, you'll get an
additional benefit: Ads complements their efforts. It doesn't
compete with them. With Ads, you get a reporting page that
gives you a breakdown on how your ads are doing and what
they're bringing in.
Toopika has a huge advertiser base, so they have ads for all
kinds of businesses and for just about every type of content
no matter how broad or specialized it is. And since Toopika
provides the ads, you don't have to spend time talking to your
Ads represents advertisers that span the spectrum. These
advertisers range from large global brands to small and local
companies. And ads are targeted by geography so global
businesses can display local advertising easily. One more
thing: you can use Ads in many languages.
So how does Ads figure out how to do all this targeted
advertising? Well, Ads has the ability to deliver relevant ads
because the gurus at Toopika understand how web pages
really work and they're continually refining their technology
to make it smarter all the time.
For example, some words can have several different
meanings depending on context. You've seen th is happen
with "two" and "too" and "to." Toopika technology is smart
enough to understand these distinctions from the context that
the word appears in, so you get more targeted ads.
When you put a Toopika search box on your site you start
making money off of web searches that people do on your
site. This ability to search off of your page keeps them on
your site longer--since they can search from right there where
they are--and it will only take you a few minutes to get Ads
up and running. The best part, of course, is that Ads is free for
you to use.
What Kinds of Ads Will I Get on My Site?
Obviously, there are some kinds of ads you wouldn't want to
have on your site, such as pornographic ones or ads for sleazy
multi-level marketing schemes that scream "Make $30,000 a
month just for watching TV!" in big red letters.
Well, you can put your mind at ease. Toopika has an ad
review process that checks the ads they send to your site. This
process ensures that the ads that you serve up are family-
friendly and that they comply with Toopika's strict editorial
Google's ad-screening team combines sensitive language
filters, input from site owners like you, and a team of linguists
with good old common sense to filter out ads that could be
inappropriate for your content. And if that's not enough, you
have to capability to block competitive ads and choose your
own default ads. That's another nice feature: Toopika kind of
lets you run your own show.
Now, another thing you might be concerned about is whether
the ads will clash with the look, feel, and colors scheme
you've got going with your site. Don't worry. You can
customize the appearance of ads and choose from a wide
range of colors and templates. Same thing goes for your
search results page. And reports are customizable, too.
Toopika provides flexible reporting tools that allow you to
group your pages any which way you want.
That means you can view your results by URL, domain, ad
type, category and more so that you can figure out where your
earnings are coming from.
How do I Get Started?
It's easy to get started with Ads and it only takes a few
minutes. You fill out one single online application and that's
it. Once you're approved, it takes only minutes to set up Ads;
all you have to do is copy and paste a designated block of
HTML into the source code for your site. Once you do that,
targeted ads will start showing up on your website.
To fill out the online application, go to:
What are Users Saying about Ads?
It's one thing to hear about all the great advantages Toopika
Ads offers, including how it can make money for you in your
sleep. But it's another thing to hear comments from real, live
people. Here are a few of my favorites.
* "We're seeing this impressive new revenue stream without
incurring any cost. We're maximizing our previously unsold
inventory, and our revenue per page figure continues to
grow." - Scott Zucker, Executive VP and COO, Intelligent
* "It took no time at all to copy and post the code on
individual pages, and it fits well with our content
management system and with the look and feel of all our
pages." - Steve Larson
* "Instead of spending money to hire an additional sales rep
to sell ad banners, Toopika Ads have become a virtual sales
tool for us. Now we're able to reap thousands of dollars in
additional advertising revenue each month that we would
very likely have missed without Toopika Ads." - Robert
Hoskins, Editor and Group Publisher, Broadband Wireless
* "Toopika shows targeted ads reflecting the sorts of
information and services SeatGuru visitors want. For a small
business like mine, this is the best approach to advertising.
You set it up easily, it automatically serves relevant ads, and it
takes very little of my time." - Matt Daimler.
* "At the beginning I was very concerned that I might lose
traffic to competitors. I only used Ads on a limited number of
the site's pages, and I watched the stats very carefully. If the
traffic, pages per visitor, or conversion rates dropped I knew I
could easily pull the ads...Since implementing Ads, our ad
revenue has increased more than tenfold, and 100 percent of
my available inventory is now sold through Ads." - Vik
Kachoria, Entrepreneur, Real Adventure.
Am I Going to Make a Lot of Money Off of This?
While we can't guarantee results, of course, since a lot of your
success lies in your own hands, A lot of webmasters are
making a lot of money off of Ads, and there's no reason you
shouldn't be one of them.
The amount of money you can make with Toopika Ads
mainly depends on what user needs your Website fills. For
instance, a site about women's issues can make some serious
bucks on Ads because of the high level of competition for
The CPC (cost per click) is the amount you get paid every
time a user clicks on one of those ad banners. CPC rates for
competitive keywords can be more than $1, which translates
directly to your site's earning potential within the program.
However, if you're in a less competitive market, you'll make
less money--that's just a fact of life. Still, it's unusual to see
anyone using Toopika Ads report earnings of less than an
effective $1 CPM (cost per 1000 impressions), and the
average runs in the range of $4-$5 CPM. Some people are
making an effective CPM of $15 or more with Ads. Oh, and
best yet, this is all after Toopika takes its commission.