The Next-Generation of
Green Data Centre Qualification
Get ready to become a
Data Centre Energy Specialist
in Hong Kong
Jointly Organised with
British Computer Society (BCS) www.bcs.org.uk
The Chartered Institute for IT
Commencing Date
10 February 2012
Bundled with a unique
on-site audit for your own
data centre facility
An opportunity to learn and apply the knowledge immediately
to your own facility with our assistance from the same lecturers

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Sustainable Practices Translated
Into Both Energy and Cost Savings
Overview
Data Centres come in dif erent sizes - whether it's four servers in a closet or hundreds of servers in a building - they provide mission critical
functions for most businesses. Meanwhile, Data Centres consume large amounts of energy and require the investment of significant financial
resources to continue operations. In recent years, the Data Centre management professionals have begun to focus on ways to minimize
energy consumption and overcome emission chal enges. More importantly, the findings tel us that sustainable practices can be translated into
financial savings.
Strategic Media Asia (SMA) is vendor independent and professional training provider, which is currently accredited by BCS, The Chartered
Institute for IT, in green data centre qualifications in Hong Kong. The programs provide you with top level understanding of best practices in
energy ef icient data centre management from a series of 3 accredited certificate courses and training seminars which focus on international
green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.
(1) Green IT (3-day, accredited by British Computer Society)
(2) EU Code of Conduct in Data Centre (2-day, accredited by British Computer Society)
(3) Energy and Cost Management in Data Centre (3-day, accredited by British Computer Society)
PLUS 2-day training seminar on "Fundamentals of Data Centre Facility and Infrastructure Engineering" organized by SMA at the
beginning of 3 certificate courses.
The Training Structure
Al certificate courses mentioned below are accredited by The Chartered Institute for IT, British Computer Society (BCS). Completion of the 3
certificates enable you, your team and data centre preparing for Certified Energy Ef icient Datacentre Award (CEEDA, www.ceeda-award.org)
then listing in the online Register of Energy Ef icient Data Centres (Please contact British Computer Society for the information of listing).
(Part I) Fundamentals of Data Center Facility and Infrastructure Engineering (2-Day)
Section A
F
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(Part I ) Foundation Certificate in Green IT (3-Day)
(Part I) Intermediate Certificate in Energy and Cost Management in Data Cente (3-Day)
Section B
A
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(Part I ) Intermediate Certificate in EU Code of Conduct on Data Center (2-Day)

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The Practices Framework
Organisation of Programmes
We approach best practices in energy ef icient data center management from four disciplines: regulatory and financial, facilities management,
hardware management, and software/systems networks. You wil also broaden your understanding of the role data center professionals play
in overal energy ef icient advancement. This qualification is designed to give you the practical knowledge and skil s necessary to pursue a
rewarding career in data center management, with a focus on sustainability.
Section A - Foundation Level
Section B - Advanced Level
Prepare for
Certified Energy
Part I - 2 Days
Part I - 3 Days
Efficient
Fundamentals of Data Centre Facility
Intermediate Certificate in Energy
Datacentre Award
and Infrastructure Engineering
and Cost Management on Data Centre
(CEEDA)
Part I - 3 Days
Part I - 2 Days
Intermediate Certificate in
Foundation Certificate in Green IT
EU Code of Conduct on Data Centre
Certification, Career Prospects & Recognition
The qualification is whol y recognized by British Computer Society (BCS, The Chartered Institute for IT) and is flexible for you to study
according to your schedule. Completion of the accredited courses and examinations wil be awarded 3 certificates granted by BCS:
Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct on Data Centre
Intermediate Certificate in Energy & Cost Management on Data Centre
The three certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA, www.ceeda-award.org)
We aim at teaching several aspects: (1) Data centre utilization (2) Data Centre Facility (3) Cooling (4) Power Equipments (5) Data Centre
Building (6) Monitoring and (7) Management. Each unit is principal y assessed by examinations that lead you through al the steps needed to
arrive at a baseline of a modern green data centre and energy saving.
Furthermore, we bring you a unique opportunity to learn from our lecturers and apply the knowledge immediately to your own facility with
assistance from our experts. An additional on-site audit services for your own data centre with ful audit report can help you achieving the
criteria of best practice design and energy ef icient in data centre after our series of training programmes. Please contact us by phone (852)
3796 3026 or email info@stmedia-asia.com for more information.

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Additional Information
Lecturer Team
What is CEEDA?
Our vendor natural trainers / consultants, combined with
This is a new Award from BCS, The Chartered Institute for IT,
professional Chartered Engineers (CEng) from the Institute of
provides data centres with an independent means of assessing
Engineering Technology (IET), the Chartered Institute of
and accrediting their facilities for energy ef iciency. It enables
Building Services Engineers (CIBSE) and the Hong Kong
organisations to meet the needs of increasing carbon
Institution of Engineers (HKIE), have more than 10 years
legislation, reduce energy costs and benchmarks them as
experience in Data Centre Design & Build, Energy
leaders in data centre energy ef iciency.
Conservation and management in the private and public
sectors. Our professional team also comes with a Chartered
CEEDA is designed to provide verifiable evidence that an
Member of British Computer Society (BCS) and a Chartered
organisation is not only claiming it fol ows (or plans to
Information Practitioner of the BCS which prepares your data
implement) best practices but that it has actual y implemented
centre for an application of CEEDA (Certified Energy
them. The evidence provided is checked by an independent
Efficient Datacentre Award, www.ceeda-award.org)
CEEDA certified Assessor.
Successful organisations can display their Award and use the
Award logo within their corporate marketing material. They are
also eligible to be listed in the online Register of Energy
Target Audience
Ef icient Data Centres.
CEEDA has been specifical y designed to help organisations
that run its own data centre facility. The benefits to your
Data Centre and Facilities Managers and Operators
organisation include
Data Centre Design Consultants
Data Centre Technicians and Engineers
- Gain industry recognition and public acknowledgement for
Sales Engineers from OEM Vendors
energy ef iciency best practice
CSR / Environmental Champions in technology departments
- Distinguish your organisation as an industry leader
IT Purchasers (Hardware & Software)
- Meet the needs of increasing carbon legislation
IT Architects and Solution Consultants
- Harness major cost savings through energy ef iciency
- Demonstrate to clients that your organisation is committed
to energy ef iciency
- Receive advice and recommendations for energy
ef iciency improvement
Entry Requirements
Al applicants for BCS green programmes are expected to
have some knowledge of basic IT and electrical engineering
skil s. There is no restriction on previous backgrounds, working
experience and others are al acceptable. Some basic
knowledge in English and computer is essential.

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Learning Outcome & Assessment Criteria
Fundamentals of Data Centre Facility and Infrastructure Engineering (2-day)
This course is fundamental for executive and data centre owners, managers and operators to enrich their basic knowledge beyond the
industry jargons and terminology. We provide a general introduction of the critical infrastructure system that supports typical Data Centres and
environments. It also prepares you to ful y understand the main components that facilitate Data Centre design & build, operation and
management.
Assessment is not required in this section.
Foundation Certificate in Green IT (3-day)
It provides a fundamental qualification for ICT engineers who are involved in creating sustainable and energy ef icient data centre or exploiting
the role of IT in helping deliver sustainable ICT operation and more ef icient business practices to other areas of the organization. It also
introduces dif erent Green Standards such as ISO 14000 Series (Energy Measurement), Energy Star, PUE/DCiE (From The Green Grid), The
bridge course "Fundamentals of Data Centre Facility and Infrastructure Engineering" (2-day training) wil be bundled with this Green IT course
which ensure al participants gain relevant knowledge about ICT and Data Centre criteria of best practices.
To begin the path toward achieving energy ef iciency in data centers, a thorough understanding of the driving forces behind this movement is
essential. You wil have the opportunity to understand the greater regulatory implications and industry trends that are leading the way toward
sustainable practices, and to determine the business cost of failing to become more ef icient. You wil gain an understanding of the business
case behind green data centers and ICT industries.
Assessment and Examination
Type
40 Question Multiple Choice
Duration
1 Hour
Open Book
No
Pass Mark
26/40 (65%)
Delivery
Online via an examination centre in Hong Kong
This certificate is accredited and jointly organised with British Computer Society (BCS, www.bcs.org.uk). For more detialed syl abus and
training informaiton, please contact us at (852) 3796 3026 or info@stmedia-asia.com

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Learning Outcome & Assessment Criteria
Intermediate Certificate in Energy and Cost Management in Data Centre (3-day)
This course explicitly deals with an organisation's strategy as it relates to the ef ective use of energy by software, ICT systems and support
infrastructure (mechanical and electrical systems) within the data centre. It wil impart an understanding of the use and cost of energy in data
centres with an appreciation of the contributing factors, awareness of best practices at a high-level and strategies to control and manage
energy consumption and cost in data centres.
Data centre energy consumption and cost is a systems level issue requiring a multidisciplinary solution, therefore we do not intended to
enable the holder of this Certificate to individual y be able to manage, control or optimise al aspects of the energy use in a data centre but to
provide them with the skil s to work with assistance from experts in other disciplines to deliver an overal ef iciency and cost control strategy.
Assessment and Examination
Type
25 Question Multiple Choice based on 5 Scenarios
Duration
1 Hour
Open Book
No
Pass Mark
15/25 (60%)
Delivery
Online via an examination centre in Hong Kong
Key Syl abus
Key Area
Introduction - Cost & Energy Monitoring and Reporting in Data Centre
- Why managing data centre energy and cost are important
Introduction - How to Manage Energy and Cost
- Reason for what energy and cost management in the data
Interdisciplinary Teams - Interactions and Communications
centre involves
Energy Management and Energy Performance Ef iciency
- Predicting and demonstrating appropriate management steps
Ef iciency Metrics
- Compare and distinguish between energy and cost
Metering
management options
Reporting Energy and Carbon e.g. for CRC
Reporting Cost - The chal enge of per cost accounting
The Roles for -
Estate Management, Facilities Management, Data Centre Manager,
IT Management, IT Analysts, Business Management
This certificate is accredited and jointly organised with British Computer Society (BCS, www.bcs.org.uk). For more detialed syl abus and
training informaiton, please contact us at (852) 3796 3026 or info@stmedia-asia.com

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Learning Outcome & Assessment Criteria
Intermediate Certificate in EU Code of Conduct in Data Centre (2-day)
This section explicitly deals with an organization's 'Green' strategy as it relates to the ef ective use of energy by software, ICT systems and
support infrastructure (mechanical and electrical systems) within the data centre. It wil impart an understanding of the purpose of the EU
Code of Conduct and how to apply the Code's best practices at a high-level as wel as helping you to develop a common language around
energy ef iciency.
Assessment and Examination
Type
25 Question Multiple Choice based on 5 Scenarios
Duration
1 Hour
Open Book
EU Code of Conduct Best Practice Guidelines
Pass Mark
15/25 (60%)
Delivery
Online via an examination centre in Hong Kong
Key Syl abus
Other Information
Why is best practice in the Code of Conduct needed
This training certifies candidates who have gained the
who wil use the EU Code of Conduct
knowledge of the need for, engineering principles of,
Introduction to Best Practice
terminology, structure and basic concepts of the EU Code of
Energy Measurement and Metrics
Conduct on Data Centres along with implementing and
Best Practice - Interactions and Interdependencies
obtaining Participant Status in the Code.
Best Practice - In detail
The Certificate is not intended to enable the holder of the
- Data Centre Utilization, Management and Planning
certificate to individual y be able to optimise al aspects of a
- IT Equipment and Services
data centre without assistance from technology area experts
- Cooling
but wil al ow the holder to direct such experts to achieve overal
- Data Centre Power Equipment
ef iciency and cost improvements.
- Other Data Centre Equipment
- Data Centre Building
- Monitoring
- Practices to become minimum expected
- Items under consideration
This certificate is accredited and jointly organised with British Computer Society (BCS, www.bcs.org.uk). For more detialed syl abus and
training informaiton, please contact us at (852) 3796 3026 or info@stmedia-asia.com

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On-site Audit
Apply Knowledge to Your Own Facility
Characteristics
Achieve the criteria of best practice design and energy ef icient
Our green data centre trainings, which enable you to
in data centre by our on-site audit services
understand essential principles of good data centre design,
international standards and energy saving, are fol owed by a fist
Combined with our green training courses, a unique 2 days on-
day auditing of your facility. The final day of audit is spent using
site audit of facilities can be delivered in your own data centre
the information from the audit result to determine the suitability
and computer room. You wil identify, with the assistance of our
of your layout, power, cooling systems and cabling
experts, how it matches up to best practices and how
infrastructure and to plan improvements which could be made
improvements can be made to design and procedures to
in the short and long term to improve the ef iciency of your data
improve short and long term energy ef iciency and resilience.
centre. After the completion of the whole auditing process, you
wil also receive a Ful Audit Report from our professional
consultants / trainers.
Key Area Focused in Your Own Data Centre
What you Gain from Trainings and On-site Audit
Taking electrical power and energy readings
Tier definitions, TIA 942, ASHRAE and other Standards
Using the metrics of Green Grid and calculate PUE, DCiE
'Green Agenda' - Measuring data centre energy ef iciency
Measuring and calculating energy metrics
Sizing and optimizing room layouts including hot / cold aisle
Comparing with international benchmarks
Sizing and designing a resilient power supply system
including UPS and generator models - N, N+1 and 2N
Comparing the temperature and humidity readings to EU
and ASHRAE recommendations
Sizing and designing air conditioning plus modern low
energy options
Comparing or advising on result of EU Code of Conduct
and ISO and EN standards
Fire detection and suppression techniques appropriate to
data centres
Providing short, medium and long term improvement plans
Data cable selection, copper and fiber, and ideal
interconnect models
A unique opportunity to learn and apply the
training knowledge immediately to your data
IT grade earthing, grounding and bonding
centre with the same lecturers
Housekeeping requirements
For more detialed informaiton, please contact us at
BMS and status monitoring and EU Code of Conduct
(852) 3796 3026 or info@stmedia-asia.com
requirements in real / practical situations

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Enrolment Detail
Training Date and Registration Fee
Bundled
Section
Program Name
Date / Time
Individual
(HKD)
(HKD)
10 - 11 Feb
(Part I) Fundamentals of Data Center Facility and Infrastructure Engineering (2-Day)
2012
4,700
A
10:00 - 17:00
11,500
16 - 18 Feb
F
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d
a
t
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(Part I ) Foundation Certificate in Green IT (3-Day)
2012
7,390
10:00 - 17:00
15 - 17 Mar
(Part I) Intermediate Certificate in Energy and Cost Management in Data Cente (3-Day)
2012
8,320
B
10:00 - 17:00
13,850
23 - 24 Mar
A
d
v
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(Part I ) Intermediate Certificate in EU Code of Conduct on Data Center (2-Day)
2012
6,500
10:00 - 17:00
Al Learning Materials in English
Materials and Examination Fee included
Application Deadline: 2 Days before commencement
Early Bird Enrolment: Enjoy 15% Discount for any enrolment
confirmed by 2 weeks before commencing date of the courses
(Section A: HK$ 9,775 and Section B: HK$11,770)
Training Provider (Accredited by British Computer Society, BCS)
About Us
Our Contact
Strategic Media Asia (SMA) is created for the purpose of
T (852) 3796 3026
providing an environment for networking, the exchange of
F (852) 2184 9978
important industry information, and the recognition of
E info@stmedia-asia.com
excel ence within the telecom community. We exist to meet
the professional development and networking needs of its
Level 12, Vicwood Plaza,
members - telecom, cabling, energy and Internet
199 Des Voeux Road Central, Hong Kong
professionals - through various trainings, seminars, events
and sponsorship opportunities.
www.stmedia-asia.com
We are accredited by British Computer Socirty, BCS
(www.bcs.org.uk), as an Approved Training Provider in HK.

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Cooperation
Marketing Partnership
The cooperation with Strategic Media Asia become an integral
Our Specialties:
part of your marketing mix, delivering unparal el blend of image,
positioning and more importantly, face-to-face interaction with
Intel igent Building Systems
target audiences. Our training and seminar events of er you an
Designing & Planning Telecom Network
exceptional and targeted way to showcase your services,
Fibre Optic and Copper Cabling
technology and solutions, to explore business opportunities of
Data Centre Design and Management
your prospective customers and to gain exposure in data centre
Data Centre Green Energy
and telecom industry.
Data Centre Audit and Compliance
Data Centre Ef iciency
We welcome al kinds of cooperation in long term or barter
Data Centre Commissioning
basis which can achieve a win-win situation. For marketing
partnership, please send your inquiries to:
info@stmedia-asia.com
Sponsorship Opportunities
BE a Sponsor Now! Secure and grow your organization's
For detailed and customized sponsorship package,
leadership positions by becoming one of our prestigious
please contact
corporate sponsors. Our Professional Trainings / Seminars on
data centre with on-site auditing services are first kind in Hong
T (852) 3796 3026
Kong. Our events present you the unique opportunity to
F (852) 2184 9978
showcase your company's capabilities, innovations, technology
E info@stmedia-asia.com
solutions platforms products, services and brand name. Capture
the interests and influence the decision of the key industry
Level 12, Vicwood Plaza,
players through our sponsorship package:
199 Des Voeux Road Central, Hong Kong
Speaking Sessions
www.stmedia-asia.com
Promotional Materials
Other Customized Packages

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