Advice for Designing Imprinted Custom USB Flash Drives

Designing imprinted custom USB flash drives is a proven strategy for generating brand
awareness. With that said, it's essential to create a device that has special features and is a
unique design that people will want to show off to others.

Practically everybody appreciates receiving custom USB flash drives. These tiny gadgets
provide extra storage for data, photos, and videos. They let users transfer data from one
computer to another and are ideal for people that travel a lot, work from home, or take work
home over the weekend.

Giving away personalized jump drives at industry trade shows and promotional events is a good
way to reach a lot of people. The downside is al other exhibitors are giving away promo gifts as
well. It's important to spend time designing an item that stands apart from the crowd. Otherwise,
giveaways could end up in the big trash can sitting at the end of each aisle.

Designing the perfect USB drive for the target market requires conducting market research. It's
important to find what features people want or need and how they use the device.

Will the jump drive be used for storing text documents or HD videos? Will it be used to provide
extra storage on a stationary computer or transported between home and office? Is it carried
mostly in pockets, purses, briefcases, or backpacks?

Flash drives that are carried in backpacks across the country will need to be more durable than
those used to store data files or plugged into a home computer. People that store a lot of hi-def
videos will need more memory capacity than those who use devices to store data files.

One of the greatest things about jump drives is manufacturers can mold them into nearly any
conceivable shape. Owners can create a custom design that represents their brand, mascot, or
industry. They can also select from standard designs and personalize with imprinted slogans
and logos.

Perhaps the most costly aspect of custom thumb drives is adding extra memory. Flash drives
have come along way and now offer memory capacity of up to 16 GB. It's astounding how much
data can be stored in a gadget the size of your thumb.

Conducting market research will help determine how much memory should be included. Data
files don't require a lot of memory, while videos and installed software will require several
gigabytes. Adding preloaded software and data files will increase the need for additional
memory.

Gorilla Marketing
800-464-6745 * www.GorillaMarketing.net
4100 Flat Rock Drive #A * Riverside, CA 92505-5866

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Although instal ing specialized software can drive up the cost of thumb drives, the benefits
outweigh the expense. There are several ways to brand a business using customized interactive
software. The latest trend is including web keys that take users directly to business websites.
Personalized icons are another cool way to get your branding message in front of recipients.

The cost to design your own flash drive ranges between $5 and $20 per item. Manufacturers
usually require a minimum order of 100 pieces. The process typically takes about 6 to 8 weeks
from start to finish.

Owners that take time to design custom USB flash drives that make people say "WOW!" will be
rewarded with increased business. Working together with a company that specializes in
promotional products will make the process enjoyable and profitable.
Gorilla Marketing
800-464-6745 * www.GorillaMarketing.net
4100 Flat Rock Drive #A * Riverside, CA 92505-5866

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