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An introduction to the "Social Three" v2

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Social Media Optimization seminar with an introduction to the “Social Three” and how to use them: Presented by Kevin Mullett for Cirrus ABS on May 25th 2010 at the NIIC in Fort Wayne Indiana. Social Media, Social Networking, & Social Marketing.
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An introduction to the “Social Three” // Kevin Mulett
cirrusabs.com
twitter.com/cirrusabs
facebook.com/cirrusabs
youtube.com/user/cirrusabs
linkedin.com/companies/cirrus-abs


SMO // the “social three”
social media
take the social out of it and it is good old fashion media
social networking
business and personal networking, just online
social marketing
marketing by any other name would spend as sweet

SMO // social media = tools

SMO // social networking = visibility

SMO // social marketing = application

SMO // visibility via preferred media

preferred media not singular media

specialty and niche social services

the year of talking to your audience
where they are


SMO // where’s the intent?
tv
dm (direct mail)
radio
newspaper
print (brochures/ads)
email marketing
social
SEO
search marketing
tradeshows
sponsorships (nascar etc.)
yellow pages (not shown)

SMO // action 1
grab your brand
mass id check
namechk.com
mass id (with a facebook app)
dandyid.org
social visibility
mybloglog.com
signup & join some groups
ning.com

SMO // you have to tel someone
the first picture was promoted, the second was
not. six months of being found versus one day
of being promoted.


SMO // yes virginia they are backlinks
why do we want backlinks?
visibility / brand recognition
traffic generation / linkbait
(to pages or our site)
to encourage page or site indexing
increase page rank / authority to impact SERPs
because someone told you to get them

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