This is not the document you are looking for? Use the search form below to find more!

Report home > Others

Analysis of Barack Obama Election Campaign by Draftfcbi

0.00 (0 votes)
Document Description
Analysis of Barack Obama Election Campaign by Draftfcbi
File Details
Submitter
  • Name: mine

We are unable to create an online viewer for this document. Please download the document instead.

Analysis of Barack Obama Election Campaign by Draftfcbi screenshot
DOWNLOAD

Add New Comment




Related Documents

Biography of Barack Obama

by: rika, 3 pages

Barack Hussein Obama was born in Honolulu, Hawaii on August 4, 1961. His mother and father met at the University of Hawaii and got married on February 2, 1961. When Barack was a ...

Semiotic Analysis of Absolut Ad campaign

by: gabrjel, 18 pages

Semiotic Analysis of Absolut Ad campaign

Analysis of energy harvesting applications

by: ronethell, 12 pages

Those wishing to use energy harvesting need reassurance that it is a technology that has progressed beyond trials and new product announcements. They need to benchmark best practice. In addition, ...

Graphene: Analysis of Technology, Markets and Players 2013-2018

by: benturner, 3 pages

ReportsnReports adds a new report "Graphene Analysis of Technology, Markets and Players 2013-2018" to its research database.

A Overview of Barack Obama's the Audacity of Hope

by: weedcall28, 2 pages

It is beginning to look much more like our sharp financial downturn throughout the Obama presidency ...

Barack Obama 44th President of the United States

by: shinta, 10 pages

Band successful campaign for the U.S. presidency have opened a new chapter in U.S. politics. President Obama, the first African-American president of the United States, brings ...

Who is Barack Obama?

by: rivas, 3 pages

Remembering the values of empathy and service that his mother taught him, Barack put law school and corporate life on hold after college and moved to Chicago in 1985, where he became a community ...

Market Share Analysis of Labcor Laboratories Ltd

by: kimberlyadams240, 2 pages

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GlobalData’s team of industry experts.

2012 product portfolio analysis of leading diagnostic imaging companies

by: ohannajohnson, 2 pages

Placements and installed base of major systems in the U.S. and abroad, by modality. Review of major product lines. Specifications, features, advantages, weaknesses, introduction dates and prices of ...

Market Analysis of Japanese Reinsurance Market to 2016

by: comeonseo, 2 pages

This report provides in depth market analysis, information and insights into the Japanese reinsurance market, including:The Japanese reinsurance market’s growth prospects by reinsurance ...

Content Preview
  1. Yes, you can! Analysis of the election of a President Alexander Mühr, Draftfcbi Vienna Date: 04.03.2008
  2. How he made it to the White House?
  3. There was much against him from the start… – Newcomer – Inexperienced – Afro-American
  4. …and much to commend him – Natural leader – Charismatic guy – Gifted orator – Skilled networker
  5. First and beforehand: This guy is a winner.
  6. cool – calm – collected
  7. A winning product but also a great marketing strategy
  8. 1.
  9. Simplicity.
  10. 2.
  11. Consistency.
  12. CHANGE Hillary Clinton John McCain „Experience“ „Conservative” „Countdown to change“ „Maverick“ „Solutions for America“ „Hero“ „Straight talker” „Commander” „Experienced leader” „Patriot“
  13. 3.
  14. Relevance.
  15. 4.
  16. Integration.
  17. How did this strategic system work? Basically it is a system that combines old and new…
  18. „System Obama“ 8 Mi 800 Volun o M Bud io teers get 360 M$ 124 M$ Small Donors Gala Big Donors Meet&Greet www Multiplier Fundraiser Dinners Traditional Online Campaign Campaign MyBO.com D. Axelrod Mybo.com 1,5% Mio. User, Online Donations, Election +12 Strategen Blustatedigital Party Organizer, Download, Telephone lists Celebrities C. Hughes Level 1-10 Fightthesmears.com Merchan- Classical Multi- Tour Social NW Video @/SMS Votes plier. Advertsing dising Youtube, Myspace, flickr, Blogs 1,5 Mio Members z.B. 5 $ Pack on 50 States TShirts, Pins, Vimeo facebook NBC Strategy Golfbälle 260 Mio. Voters
  19. The election campaign in a nutshell:
  20. Print Ad
  21. Print Ad
  22. Print Ad
  23. Billlboards
  24. Billboards
  25. Billboards
  26. Billboards
  27. Media coverage
  28. Celebrities for Obama
  29. Celebrities for Obama Robert De Niro, Leonardo Di Caprio, Scarlett Johansson, Will Smith, Harrison Ford, Tom Cruise, Taye Diggs, Jessica Biel, Ryan Reynolds, Oprah Winfrey, Colin Powell, Sarah Silverman, Steven Spielberg, Jennifer Aniston, Dustin Hofmann, Courtney Cox, Sasha Baron Cohen, Julia Roberts, …
  30. Merchandising
  31. Merchandising
  32. Website
  33. Spanish Language Emotional Message in the Header Donate Button an Prominent prominenter Position Donate Button Social engagement Video content
  34. MyPage Activitylevel Community Tools Telephone- and Door2Door Campaigns with Geodata Facebook Reference
  35. Online Tools Online Tools For Grassroot Campaigning
  36. Telephone Marketing Tool Geo Targeting
  37. Tax Cut Calculator Tax Cut Calculator
  38. Download Area – Folders – Ringtones – Wallpapers – Buttons – Audio – Video – …
  39. eCommerce
  40. And what about John McCain.com? Well done too, but not that focussed and user oriented…
  41. Johnmccain.com
  42. Social Network Sites
  43. Facebook
  44. Facebook Duel Obama vs. Mc Cain 5.761.714 Supporters 584.058 Supporters
  45. MySpace
  46. Twitter Tweets at least daily or twice a day
  47. Blackplanet (Afro-American Community)
  48. Batanga (Hispanic Community)
  49. Asian Ave (Asian Community)
  50. Glee (Gay & Lesbian Community)
  51. The Great Schlep - Jewish Community
  52. Obamatravel.org
  53. Newsletter Marketing
  54. Newsletter Marketing – min. 1 per day! – Donation button in every newsletter – Very emotional copies – Different senders (Michelle, Joe, ordinary staff…) – Triggers (T-Shirts, Seats for election parties..)
  55. Reaction to Nasty Turn Less than 24 hours ago Mc Cain launched the latest and lowest in a series of misleading ads Make a donation of 5$ or more to get our new response on the air
  56. Camp Obama Camp Obama is your chance to step up and become a leader in this movement
  57. Front row to history If you are selected you and your guest will be flown to Chicago and given a front seat to history Your support will have a huge impact As a bonus we will send you a special edition Change the World T-Shirt
  58. November 5th …I wanted to write to you first… All of this happened because of you!
  59. Mobile
  60. Mobile Tools
  61. iTunes App-Store
  62. iPhone Apps
  63. Sonic Lighter (iPhone App)
  64. Obama Mobile
  65. Alert SMS
  66. User Generated Content/Advertising
  67. Obama Girl
  68. Obama Girl Song
  69. Lincoln Memorial “Messages to Obama”
  70. Obama Wan Kenobi
  71. Dirty Campaigning
  72. Anti-Obama Campaigning
  73. Anti-Obama Campaigning
  74. Anti-Obama Campaigning
  75. Anti-Obama Campaigning
  76. Anti-Obama Campaigning
  77. Anti-Obama Campaigning
  78. Anti-Obama Campaigning
  79. Anti-Obama Campaigning
  80. Fightthesmears.com: Anti-Anti-Obama Campaigning
  81. But Barack Obama did negative campaigning too…
  82. Anti-McCain Campaigning
  83. Anti-McCain Campaigning
  84. Anti-McCain Campaigning
  85. Anti-McCain Campaigning
  86. Anti-McCain Campaigning
  87. Anti-McCain Campaigning
  88. And after Nov 5th … ? Ongoing campaigning!
  89. After election is before election Call to join „Renew America“ Newsletter invitation to Inauguration
  90. USAservice.org
  91. USAservice.org
  92. Thewhitehouse.gov Hompage with revolving News-Header
  93. Thewhitehouse.gov „Briefing Room“ (Blog)
  94. Thewhitehouse.gov Agenda
  95. Thewhitehouse.gov Rich Media Content (President Slideshow, First Pets,…)
  96. Thewhitehouse.gov
  97. „What has that got to do with me ?“, some may ask „Political campaigning is different!“ „Politicians can not be compared to a consumer brand!“ „Our budget is not anywhere near such a budget!“
  98. Right. But: Advertising is communication and its (current) rules apply everywhere!
  99. Conclusion 1. We are the Web Online has become the steering platform
  100. Conclusion 2. Be new, be old Combine the best from real and virtual worlds.
  101. Conclusion 3. Catch, don´t copy Copy / Paste will possibly not work. Try to be the first.
  102. Yes we can do great campaigns too!
  103. Contact Alexander Mühr Client Service Director DRAFTFCBi ¯¯¯¯¯¯¯¯¯¯¯ Directmarketing & Interactive Ges.m.b.H. Schottenfeldgasse 20 1070 Wien, Austria T +43 (1) 37 911 M +43 (699) 13791112 F +43 (1) 37 911-75 alexander.muehr@draftfcb.com www.draftfcb.at Latest DRAFTFCBi releases: www.zipfer.at/shop www.beaute.at www.schwayer-partner.com www.hp.com/at/hapetoni www.airoptixtesten.at
  104. COPYRIGHTS © Die an den Inhalt der Präsentationsschrift bestehenden Urheber- und Nutzungsrechte verbleiben bei Draftfcbi, auch wenn für die Präsentation ein Honorar bezahlt wurde. © Die Weitergabe der Präsentationsschrift an Dritte sowie eine Veröffentlichung, Vervielfältigung, Verbreitung, Nachbildung oder sonstige Verwertung der präsentierten Ideen und Lösungen ist ohne vorherige Zustimmung von Draftfcbi nicht zulässig. © Werden die präsentierten Ideen und Lösungen nicht verwendet, so ist Draftfcbi berechtigt, diese anderweitig zu verwenden

Download
Analysis of Barack Obama Election Campaign by Draftfcbi

 

 

Your download will begin in a moment.
If it doesn't, click here to try again.

Share Analysis of Barack Obama Election Campaign by Draftfcbi to:

Insert your wordpress URL:

example:

http://myblog.wordpress.com/
or
http://myblog.com/

Share Analysis of Barack Obama Election Campaign by Draftfcbi as:

From:

To:

Share Analysis of Barack Obama Election Campaign by Draftfcbi.

Enter two words as shown below. If you cannot read the words, click the refresh icon.

loading

Share Analysis of Barack Obama Election Campaign by Draftfcbi as:

Copy html code above and paste to your web page.

loading
PDFCast Tags | Browse | DMCA Guidelines | Terms of Use | Privacy Notice | Contact | Facebook | Valid XHTML | Sitemap | Book Sitemap
© Copyright 2011 PDFCast.org

0.0712 - 4.42MB