As-The-Stars-Of-NASCAR-Are-Revving-Their-Engines-F83

As the stars of NASCAR are revving their engines for
the 2006 racing season, Chevy Racing will be
celebrating it's success on the track with a new
advertising campaign set to kick off during the
televised Daytona 500 race. Boasting about their 25
wins in the last 33 Manufacturer's Cup Championships,
Chevy racing plans to focus on the fact that they have
won more than any other automobile manufacturer
while dominating one of the most popular sports in
America.
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The new Chevy Racing campaign unveils "Team Chevy," which is
an exclusive club consisting of some of NASCAR's brightest stars
and their participation using the Chevy Monte Carlo SS racing
machine While retaining it's "American Revolution" tag line, Chevy
also plans to incorporate a touch of humor with it's new campaign
During the first commercial ad spot, fans will see "Toast " This promo
features Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr and Tony
Stewart as they enjoy celebrating recent Team Chevy victories

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As these superstars relive their wins, they incorporate NASCAR's
victory celebration into the crowd As they spray champagne into the
crowd of cheering fans, they also pour their champagne over the
heads The latter is customary for the victor in a NASCAR race, but
Chevy decided to add a twist by spraying the fans, as well During
the second televised spot, titled "Office," Team Chevy once again
showcases their racing dominance as Chevy's Racing Director,
Terry, searches for space to display the latest awards for current
NASCAR Champion Tony Stewart As he searches all around, he
finds that every inch of space is already occupied with trophies

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But, perhaps there is room somewherel "Chevy Racing is all
about a passion for racing and winning and that excitement extends
to our vehicle lineup, which is now America's No

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1-selling automotive brand," said Ed Peper, Chevrolet General
Manager "Deutsch found a simple, clear way to deliver that
message with a couple of great humorous twists " Chevy and
NASCAR fans will get their first glance at the new advertising
campaign during the NBC televised Daytona 500 event on February
19, 2006 Ads will appear nationally on both NBC and Fox Printed
ads, in conjunction with those being televised, will appear in USA
today and in various racing program guides

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Chevrolet is the click here to read bestselling automotive brand in
the United States With the largest dealer network in America, Chevy
is the leader in full-size trucks and in the sale of vehicles priced at
$35,000 and above In addition, Chevy offers expressive design,
valued pricing and spirited performance with features found only in
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