Asia’s social media map and users’ online (june 2010)

Asias Social Media Map and Users’ Online BehaviorMichael Netzley, PhDhttp://communicateasia.asiaTwo PremisesPredominantly American “Asia” is often used as a and western European geographic generalization. • 4+ billion peopleperspective in PR • 47 countriesresearch• 2000 spoken languages- K. Sriramesh• Economic, political, Same pattern in social religious, & historical diversitymedia discussions• Reflected in media useEthnocentric Fragmented BiasMarketsWhy Map Asia’s Digital Space?The western-centric conversations overlook what is unique and important about digital media in Asia. Here you will find the world’s most advanced mobile market, many of the world’s leading information societies, the largest Internet market, and leading media companies which have bested global competitors such as Google, Yahoo, My Space, Facebook, and many others). Asia: Fast-Growing Internet n100%tio5%6%6%6%7%7%7%7%lau9%9%9%9%10%10%10%10%opP80% e34%35%38%39%40%41%42%43%Onlin60% ewid40%29%29%orld28%27%26%W26%25%25%of 20%eag22%21%19%t18%17%16%16%15%n0%cereP20052006200720082009201020112012North AmericaEuropeAsia, Asia Pacific, and OceaniaLatin America and CarribeanMiddle East and AfricaSource: JupiterResearch Worldwide Internet Population Model (3/08)Steven Noble, Senior Analyst, Forrester Research. Presented Ad-Tech, SGICT Development Index (2002-07)EconomyRank 2007IDI 2007Rank 2002IDI 2007Sweden17.5016.05Korea (Rep.)27.2635.83Denmark37.2245.78Hong Kong, 116.70125.10ChinaJapan126.64184.82Australia146.5813 5.02Singapore156.57164.83Malaysia523.79502.74Thailand633.44702.17China903.11731.95Measuring Internet Societies with ICT Development Index• The ICT Index illustrates the level of advancement of information and communication technologies (ICT) across more than 150 countries and compares progress made between 2002 and 2007.• Various factors were incorporated into the index:– ICT infrastructure and access: Available infrastructure and individuals’ access to basic ICTs.– ICT use and the intensity of use: Actual use of ICTs and level of intensity of use.– ICT skills: Proxy indicators like level of education and literacy.Leading Internet MarketsCountriesNumber of Netizens Country PopulationInternet Penetration (%)China338,000,0001,338,612,96825.3%Japan94,000,000127,078,67974.0 %South Korea37,475,80048,508,97277.3%Developing Internet MarketsCountriesNumber of Netizens Country PopulationInternet Penetration (%)India81,000,0001,156,897,7667.0 %Taiwan15,143,00022,974,34765.9 %Hong Kong4,878,7137,055,07169.2 %Singapore3,104,9004,657,54266.7 %Catch Up Internet Markets CountriesNumber of Netizens Country PopulationInternet Penetration (%)Philippines24,000,00097,976,60321.1 %Vietnam21,524,41788,576,75824.3 %Malaysia16,902,60025,715,81965.7 %Follower Internet MarketsCountriesNumber of Netizens Country PopulationInternet Penetration (%)Indonesia25,000,000240,271,52210.4 %Thailand13,416,00065,998,43620.3 %