Bachelor of Mass Communication course details at JIMS Rohini Sector 3, Delhi

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PricewaterhouseCoopers


BCA Course Details at JIMS Rohini, Sec – 3.
JaganNath Institute of Management Sciences
Plot-4, Community Center, Sector-3
Rohini, Delhi-110085
Contact No. 9911482775, 011-45184100

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JIMS Rohini


BMC course Details
Table of Contents

1.
INTRODUCTION ABOUT BMC COURSE .................................................................................... 3
1.1.
JIMS BMC COURSE OBJECTIVE ............................................................................................ 3
1.2.
COURSE HIGHLIGHTS............................................................................................................ 4
1.3.
COURSES PEDAGOGY ............................................................................................................ 5
1.4.
COURSE CURRICULUM .......................................................................................................... 6
1.5.
CAREER OPPORTUNITIES ..................................................................................................... 7
1.6.
ACHIEVEMENTS ..................................................................................................................... 8
1.7.
OUR RECRUITERS .................................................................................................................. 9





















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JIMS Rohini


BMC course Details

1. Introduction About BMC Course


The world today has turned into a global village. Media has brought not only the Nation’s
together but has brought the development and progress of the nations to our doorsteps. In this
competitive state of affairs it is necessary that anything that made or any message we want to
give needs to be projected by professionals in an organized manner to the targeted audience.
We realize the fact that media companies need to be more involved with media schools. Only
this can plug the big talent gap in the world of mass communication. The entire framework of
our department has been built on the premise of dynamic interaction with media professionals
from across the country. So, be a part of a growing employment sector in mass
communication. JIMS Mass Communication & Journalism provides you a complete
atmosphere and educational facilities for realization of aspirations, manifestation of your
dreams to be converted into reality and commitment to achieve your career goals.








1.1. JIMS BMC Course Objective


Effective Mass Communication is one of the most potent weapons in the modern world. It
can change the tide of public opinion and send vital messages out to a large section of
society. The number of news channels is continually on the rise. It’s the same case with
newspapers and radio stations. The intelligent readership is growing and books are seeing
resurgence in the market. The media has many segments : the print medium being the
oldest; Journalism via electronic media such as the television, radio, satellite
communication; Advertising and Public Relations is another method by which it is possible
to reach out to millions.

The Institute offers programmes in Mass Communication to the under-graduates by
providing a strong foundation and comprehensive training to aspirants from any discipline
to pursue careers in the Media industry. The programmes give you an opportunity to study
the Media, ranging from media issues to forms of communication. You will also learn Media
Law and Ethics; research and journalistic techniques; media marketing; public relations and
organizing events and exhibitions. You will be encouraged to specialize in Print; Broadcast
& Web Journalism; Radio Programming & Production; Television Production & Film
making; and Advertising & Marketing Communication.

The course equips you with knowledge and skills, which enable you, not only to perform to
industry standards, but also to excel in the field of your choice.



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JIMS Rohini


BMC course Details





1.2. Course Highlights


Well structured lectures with practical approach

Focus on communication skills, creativity and concepts

Emphasis on operational knowledge of Camera, TV, Broadcasting and Production
equipment

Focus on production of Documentaries, Short Films, Quickies etc.

Focus in production of Radio Programmes, News Stories, TV Documentation and
Coverage of events

Academic and practical work on Advertising and Public Relations

Special emphasis on exhibitions and events

Visits to media related places in Delhi and outside like ‘The Tribune’ newspaper,
Chandigarh; Film City, Noida and Kurukshetra for photo features

Participation in Audience based programmes on Annual Budget 2008, Stock Market
fluctuations, Women issues and Price rise on NDTV, AajTak, India TV, IBN 7 etc.

Workshops focusing on enhancing communication skills; report writing; press coverage

Students attend International Film Festival in Goa every year wherein they participate in
screening of films, attend seminars and workshops, interact and interview various
national and international Directors and Actors on camera

Frequent visits to Press and Ad Agencies

Practical hands on training on :
o
Camera Handling
o
Newspaper Production
o
Radio Recording
o
Film Production







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JIMS Rohini


BMC course Details

1.3. Courses Pedagogy


Academics

Our faculty is drawn from different spheres of media industry so that the students can be
kept informed of the latest trends and practices for future careers in the media world. The
majority of our faculty members are top class professionals who combine years of practical
experience with vast theoretical knowledge. The teaching methodology is a balance of
practical with theory that forms the core around which teaching takes place. Faculty brings
their broad based experience into the classroom to enrich the teaching experience and
ensure that course work reflects current industry practices.

The three year course in Journalism and Mass Communication provides a multi
dimensional study covering all aspects of media to communicate with masses through:

Print Medium

Learn all aspects of becoming a front line journalist – Commercial Executive, Production
Incharge, Content & Concept Writer or a marketing executive for career in newspapers,
magazines or any other print production house.

Broadcast Media

JIMS has its own FM Community Radio 96.9 MHz & 90.4 MHz frequency supported by a
well equipped recording & editing studio. Students are given full academic knowledge of
Radio, supported by technical & practical knowledge. The JIMS Community Radio is run by
our students. Each student has to make at least two to four programmes and broadcast
them through radio for benefit of the society.

Audio Visual Media

TV & Cinema has taken over the entertainment industry covering English, Hindi and local
languages. There are more than 100 channels and unlimited growth of Film Worlds.

We at JIMS, have a state-of-the-art Studio with facilities of Camera, Editing, Music mixing
and Lighting with faculty and assistants to provide technical know how & practical training.
Students make their individual-group films & programmes both indoor & outdoor. Our
students participate as delegates in International Film Festival at Goa every year where
they interact with world-renowned Directors, Film Makers and Actors. They also attend
workshops on various aspects of film production and learn the various technicalities
involved in it like research, script writing, story board development, camera & light
operations and editing, covering pre & post aspects of audio-visual production.

Public Relations & Public Affairs

In the well developed competitive economy Public Relations has become an essential part
of all industries to communicate with their target audience. We strongly feel that the course
is incomplete without providing a full study of public relations aspect of communication.
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JIMS Rohini


BMC course Details
This covers interaction of internal & external public, crisis management, corporate
publication, exhibitions, event organizing, social issues and working of social welfare
organization.

Advertising

Advertising has become an integral part of creating awareness & reading any message to
masses and target groups. This industry has grown over the short span of two decades into
a 2000 crore business, providing job & career opportunities in varied fields. Looking into
this ever growing media of reaching masses we cover in our curriculum a full study of
advertising, exposing our students to types of advertisements, their scope and growth,
indoor and outdoor methods of advertising agencies.






1.4. Course Curriculum

Semester-I
Semester-III
Semester-V
Introduction to Print Media
Social Science - Political Science &
Reporting for Media - I
Economics
Introduction to Broadcasting Media
Print Media - News Writing & Production
Editing for Media - I
of Paper
Introduction to Audio Visual Media
Media Laws
Television
Human Communication
Writing for Radio
Radio
English & Basic Writing Skills
Writing for Television
Production Portfolio
Hindi & Basic Writing Skills
Mass Communication - I
Comm. Skills & Personality Development
Computer Fundamentals
Presentation of Projects
Research Work
Personality Development


Semester-II
Semester-IV
Semester-VI
Print Media
Social Science - Psychology & Sociology
Reporting for Media - II
Electronic Media - TV & Radio
Ethics & Morals
Editing for Media - II
English Communication
Mass Communication - II
Advertising & PR
Hindi Communication
Electronic Media - TV & Radio Production Media Issues
Computer Graphics
Print Media - News Writing
Radio Program Production 3
Foreign Language - French
Print Media : e-Journalism
Individual Film Production 3
Project Writing 1
Production Portfolio
Interviews & Group Discussions

Summer Training 2



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JIMS Rohini


BMC course Details


1.5. Career Opportunities

Print Media

Journalist

Commercial Executive

Production Indharge

Content & Concept Writer

Marketing Executive in Newspapers & Magazines
Broadcast Media

Radio Anchors

Technical Assistants

Programme Producers

News Readers

Script Writers
Audio Visual Media

Researchers

News readers

Anchors

Acting

Camera Operators

Production Assistant

Direction & Content Writers
Public Relations & Public Affairs

Opportunity to interact with internal & external public, crisis management, corporate
publication, exhibitions, event management and networking in

Corporate Houses

Hotels

Airlines

Media Houses

Newspaper

Television

Educational Institutions
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JIMS Rohini


BMC course Details

NGOs

Public Relation Consultancies

Political Parties
Advertising

Copy Writers

Visualizers

Media Planners

Account Executives

Content Writers

Researchers


1.6. Achievements

The students of JIMS make us proud year after year by securing top position in their respective
courses at Institute, University and National levels. These students are not only honoured by
their respective universities, but are given special recognition by JIMS on special ceremony to
provide incentive to our other students.

Our Toppers
NAME
BATCH
UNIVERSITY RANKING ON
INDIA BASIS
Neha Chopra
2007-2010
I

In a short period the Deptt. of Mass Communication has reached new heights and set new
milestones in the field of journalism and mass communication. Our students are working in
different fields of media and have been recognized by various media organization for working
with them.

Ms. Divyana Khanna, student of BMC 2003-06 Batch, working as a script writer with
Balaji Telefilms Ltd. in Mumbai.

Mr. Chetan, student of BMC 2003-06 Batch, working as a sports reporter in UNI.

Ms. Anupama Tripathi, student of BMC 2004-07 Batch, working as a sports reporter.

Mr. Sahil Vaid, student of BMC 2004-07 Batch, selected by Whistling Woods, Mumbai
(Sponsored by Mr. Subhash Ghai).

Mr. Nikhil, student of BMC 2005-08 Batch, working as an IT Manager with DEL

Ms. Deepika, student of BMC 2006-09 Batch, working in the newsroom of Live India
News Channel.
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JIMS Rohini


BMC course Details

Ms. Bhavya, student of BMC 2006-09 Batch, working in the Dept. of Media Monitoring
in Ministry of Information & Broadcasting.

Mr. Aditya Uppal, student of BMC 2006-09 Batch, CEO of “Pukar Theater”.



1.7. Our Recruiters

Aaj Tak
Admas Advertising
Adriot Films
All India Radio (AIR)
Azad TV
Balaji Digital Solutions Pvt. Balaji Telefilms (Mumbai) Balle Balle T.V.
Ltd.
Bang PR & Features
Channel-7
CNBC Channel
CNN
Concept Neat
Crayons Advertising
DD News
Doordarshan
Facts n Fiction
Focus TV
Hindustan Times
Interads Advertising
Jain TV
Janmat Channel
Kent Communications
McCan Ericson
Magnum Films
MH-1
MTV
NDTV
Perfect Relations
Pragya Channel
Promodome Comm. Pvt.
PTI
Ltd.
Punjab Kesari
Rahi Communication
Rashtriya Advertising
S-1 Channel
Sahara News
Sanskriti Communications
Siti Channel
Subhash Ghai Production
(Mumbai)
Sudershan T.V.
The Tribune
Times of India (TOI)
Total TV
T-Series (Mumbai)
TV 100
UNI
Zee T.V.




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