How to Become an Expert List Builder in 30 Minutes… Or Less!
Are You Getting The Results You Expect From
Your Traffic Building Efforts?
List Building On An Entirely Different Level!
Proudly Brought To You By: Rowdy Rhodes
Click Here To Visit My Website
There Are Countless Methods Of Driving Traffic To Your Site. The Problem
Is, Only A Handful Of These Methods Actually Work!
If You’re Not 100% Sure What Works, You’re Probably Wasting A Lot Of
Time. If You Need A Clear And Direct Path To More Laser Targeted,
Ready To Buy Traffic… Then See What The List Auction System Can Do
This Is An Advanced Strategy Guide Designed To
Help You Become A List Building Ninja!
Following the directions presented below will help you to get more traffic,
more sales and ultimately have much greater success at driving highly
targeted traffic to your websites or affiliate programs… period!
Always Remember The Key To Success… Action Equals Results!
Taking List Building Programs to the Next Level…
There are dozens of effective traffic methods I use to run my online businesses, but
still to this day, List Builders are one of the most effective of all… including web 2.0
I know that’s a bold statement, and I have worked with many people that have
tried List Builders and had limited success. When delving into their campaigns I
almost always find the same problems. And that’s what has prompted me to put
this “Guidebook” together.
There are certain things you should be doing to maximize your results, and I’m
going to share those with you. I’m also going to tell you why you should do these
things and give some compelling examples as to how and why these techniques
I’d also like to give some ideas on how to make the most money with List Building
programs, using multiple techniques. None of this work is hard, but it does involve
investing a little bit of time, and being a little creative!
So let’s get right into it… no fluff or fill, just the bare bones, get it done stuff you
can start putting into action within minutes!
Sidebar: This material is going to be based on what I feel to be the most
effective List Building Program currently online, TheListAuction.com. Most
programs use some form of the features we’re going to cover here, so the
information is applicable to nearly all systems in some form. Other sites may
use different names for their features but you’ll find that most work in some
similar fashion. Few sites will have as many methods to promote your
product or service, but they’ll all have at least some. I’ll cover the sites I
know to work below, and will explain how to use them to get exponential
results as well.
How to Get the Most from System Mailers
The Power of the Presell
There are a few things most people do wrong when using the “mailer” part of a List
Building program. These are easy to correct and will have you seeing increased
results from the moment you send your next email!
The first thing you want to consider is your Subject line. This is what ultimately
get’s your email opened. You can spend all day writing a great email with a
powerful message that really converts your prospects to customers, but without the
right Subject line it will never be seen.
Many people will say that on the “click for credit” links that are in a lot of mailer
programs, it’s not so important because people are going to open the email and
click the link bringing them to your website anyway, so you’re going to get the
traffic regardless. Well, that’s partly right but I can tell you that the traffic you are
going to get will be much less likely to convert.
If you agree with that then you already have a good handle on email marketing…
nice job! But more specifically, let’s put it on paper as to why, so we can remember
as we’re writing our campaigns…
It’s true that for most list building programs that utilize a click for credit system, a
good number of users are more interested in earning credits so they can send their
message out to other members, than they are in spending their hard earned money
on more products… your products. Many will simply open the email, scroll to the
click for credits link and give the page the appropriate viewing time to earn their
Most marketers concentrate solely on using this page to grab the user’s attention,
present their offer and get them to take some on site action such as opting in. This
is effort well spent and we’ll talk more about this in the next section on Squeeze
Pages. But if you concentrate more on the actual message bringing member’s to
your page, forcing a sort of “pre-sell” and putting them in the position of “I have to
know more!”, or “I have to have that!” even before they see your page then they’ll
be far more likely to take action immediately once they click through to your site.
Remember, you only have 15-20 seconds to “sell” a customer once they hit your
site… what if you had the job done even before they landed on your webpage?
Regarding the Subject line… this is your first chance to draw customers into your
product or service. The shorter the better usually, and a personalized message is
almost always more effective. Here are the Subject line “tactics” or variations I find
to be most effective. Start experimenting with these and track your results (more
on this later, but tracking is critical to running a successful business).
Pose a question that you know your target market has a burning desire to know
more about. Try being very specific at times to get the super targeted prospects
itching to read the content of your email. Then, after a few mailings, use a more
generalized question to pick up a wider base of customers.
Specific: “Hey John, Got a grass stain on your favorite pair of Jeans?” Here
we’re targeting customers with grass stains.
General: “John, Is your laundry as clean as it should be?” And in this
example we’re looking for anyone who wants cleaner clothes.
Specific: “Is the Atkins Diet Plan right for you Jon?” Again, a very specific
type of customer… people interested in the Atkins Diet Plan.
General: “Jon, Can you lose 22lbs this month?” And here you’re trying to
reach out to anyone looking to start a diet plan.
Questions are very effective “attention getters” and can get people reading your
message once they open the email, instead of heading right for your webpage. This
presell time can mean the difference between a conversion and not when the user
hits your sales page!
Another very effective email Subject line technique is to use a partial statement,
“I didn’t make a dime online until…”
“My house sold after I…”
“Then I lost 15 pounds in 3 weeks by…”
It’s almost mandatory that we need to finish the rest of the sentence, so people will
read! It’s just human nature to have a completed thought.
One thing I’ve found effective is to lead in with a subject line like this, but then hold
out for the rest of the thought and put it closer to the bottom of the email so things
get read more. This also works well for the question technique listed above. So for
our first “partial thought” Subject line I would start the email with:
If you’re having trouble making your first dime online like I was, let me tell you
how I finally did it! But first… how I found this great opportunity in the first place:”
And then lead in with a story. By the way, stories are super effective converters for
email messages. People want to be able to relate with you, and really, we all share
some very similar experiences, so why not let each other know?
Ok, two more quick ideas and then we’ll move on.
Experiment using capitalization. You’d be surprised what a difference this can
make. Just don’t get too carried away as you can actually hurt deliverability by
sending messages all caps, and things like this are considered spammy… we don’t
And lastly, this is a method I’ve seen talked about very little, but it works! I call it
the “What the…?” method. Find 2 or 3 words that are highly targeted to your
message but that may make little sense on their own. For instance if you were
promoting a product that helps people who snore… you could have a subject line
“2 hours last night” or…
“Rest and a happy wife”
And then tie those into your message. A few things with this technique… The
curiosity factor will bring people in to read your messages, but you need to make
sure to tie it in so that it makes sense. This shouldn’t be used to deceive people
into reading your message, people will only resent that.
Also the fact that these are so short will pull customers eyes in. We’re naturally
drawn to things that are different. With list building programs you’re competing
with hundreds of other emails, many from good marketers who know how to
But on a page listing 20 emails, a user’s eyes are just naturally going to be drawn
to the shortest Subject line. Don’t believe me? Pay attention to what you do next
time there’s a short Subject line in your email inbox… how long does it take you to
Combine this with the “What the…?” factor of the words, and you’ve got a message
that’s going to get read, and a webpage that customers are going to be pre-sold on
long before they even land on it!
Powerful stuff no doubt…
Getting More Leads from the Same List
Another one of the most common concerns I hear is that results start tapering off
with List Builders. People will say that they were getting awesome results at first,
but then things gradually decreased. There are a few ways to prevent this effect,
and following these ideas is going to put you light years ahead of the competition!
Most times, I find that members are mailing the same (or very similar), message
each time. Even with the largest list building programs online nearly all members
will have seen your message within the first month or so. So usually anyone that
your Subject line would have interested initially would already have responded.
You can hit them a second time and maybe get a few more bites, but the bulk of
the interested traffic has already been gotten from that message. So what to do...?
There are two approaches I usually take... First, change up the Subject line and
make a different call to action. Try a completely different take on grabbing
customer's attention and getting them to open the message. Getting the message
read is half the battle, so see the above section for more help on this. The second
thing I’m going to suggest may actually help you with the first, so here it is:
Take a look at your product or service and come at it from a completely different
angle. This is where most people drop out. It's very rare that a product or service
fills only a single need, for a single type of person. Either the product can help a
similar (but different), group of people or it can help the same group but with
So let’s use an example of you selling a product that helps people stop snoring
(sorry... this was the first thing that came to mind, and I think a spontaneous
thought is a more genuine comparison). I’m starting to wonder if I’ve been sleeping
ok… this is the second reference to a snoring product! Anyway… back on track:
You’ve been targeting the customer who wants to stop snoring so you've been
marketing to them. You tried the Subject Line "Is Your Snoring Robbing You of
Much Needed Sleep?" and have found that results from this have started to dwindle
So then you go to something like (thinking...), "Want To Increase Your Productivity
at Work..." and lead in on that. You see where I'm going with the Subject Lines? A
totally different approach will get you a whole new client list!
But once all results have been gotten from targeting that prospect list from all
angles, you need to find a new audience. So who else would benefit from our
If you haven’t guessed, this happens to affect a few people. I would suggest you
start marketing to the spouse... "Is Your Husband's Snoring Robbing You of A
Restful Night's Sleep?" and then once you've started marketing to another audience
(the spouse), and results started dwindling off, you could start changing the subject
on the second group... "Is Snoring Putting Your Husband's Health At Risk?"
It’s all coming together now isn’t it! So yes, you have a limited, but growing,
audience to market to with all list builders. A good system will bring in enough new
members on a monthly basis to support most campaigns, and if you keep working
your marketing message using the above techniques you’ll find with the little bit of
extra work you’re going to get exponentially better results! Ready to try it out?
Then you need to visit TheListAuction.com and see it for yourself!
But is promoting a single product or service enough? Well, if you ask me you should
always be striving for multiple streams of income, so… no!
Choosing More Than One Product or Service to Promote
It’s always a great idea to be promoting multiple products and services at once.
There are literally thousands of great products to promote, and if you’re reading
this, then chances are you already own a few. You can find a host of products to
promote through online programs, but that is beyond the scope of this book.
What I would like to share with you is a thought on what works best with list
building programs and why. For the most part you can promote anything related to
Internet Marketing, MLM Programs, Home Biz Opportunities… any legitimate
program with a track record for results will work.
Be sure it’s a program you have tried and had success with. You never want to
recommend something that isn’t top of the line. Your reputation is at stake!
So there are the usual suspects, but I’ve also seen a number of members promote
items of general interest… things you might not expect. You know, those things that
everybody’s interested in at one point or another. Here’s just a small list of things
I’ve seen successfully promoted through List Builders:
Diet Products and Weight Control Programs
Website Design Products
Chocolate and Other Food Products
Software (too many types and fields to name)
Real Estate Courses
And the list just goes on…
The point is: just don’t limit yourself strictly to the Internet Marketing type products
(although they do quite well). Here’s something to strongly consider if you like
large commission checks:
What type of products do you think would perform above any other as far as
generating sales when promoting using List Builders? Yeah, that’s right… anything
related to website traffic. That’s what everyone in the program is trying to get more
So find some excellent traffic products and start promoting those. Even better,
create your own!
But what if we took it a step farther? Of all the traffic products available to you
online, which ones do you think would be the easiest to promote on these sites?
Bingo! Other List Builders… what a concept right! Talk about a highly targeted
audience! It just doesn’t get any better than this. But here’s the key, you need to
be on top of your game, as it’s always the fast movers who do the best with this
type of marketing.
If you’re the first to learn about a great new List Building site, or something of
similar interest, and you have a few upgraded accounts at the big List Builders (see
the Resources section at the end of this book), and you’re kind enough to let your
fellow members know about this great new service you’ve discovered that will help
them and their business… you’ll be cashing some decent affiliate checks. Yeah…
that was all one sentence!
Of all the programs I know of online, TheListAuction.com offers one of the highest
commission payouts. Up to a whopping 60%… more than generous and a great way
to finally start making money online!
The Power of the Squeeze Page
Ok… this needs to be tested with each market and each offer, but as a rule, you’re
going to do better promoting a squeeze page than a conventional sales page on
most programs you run through a timed service (and most click for credit systems
do run on some type of a timer).
The only exception might be if you hired a $30,000 an hour copywriter that could
grab your prospects attention, and I mean really grab it, in the first 5-10 seconds,
and compel them enough to stay on your page with every sentence, forgetting
about their original mission of earning credits!
There’s no way around it… a long form sales letter (an excellent marketing medium.
I agree), requires full attention and honestly, I’m not a good enough copywriter to
make someone forget that they have credits to earn!
I might be good enough to pull them through a five minute read, but that’s
probably the extent of it. I’m just being real : )
But with a well designed squeeze page, I can get an opt in and market to the
prospect on my own time, outside the constraints of the 15 second timer or the
need to earn credits! But the Squeeze needs to be well designed!
You should always keep in mind: the main purpose of List Builders is to migrate its
customers to your own personal lists, and I can’t think of a more effective method
than to use a great Squeeze Page!
I would suggest putting everything above the fold, having a single, clear call to
action and a strong bullet list of benefits that target a very specific crowd. And don’t
be afraid to set up multiple squeeze pages. Each matching your specific message.
The more highly targeted the offer the better your results!
It’s worth the extra efforts!
Tracking Your Results
Ok… this is big, but unfortunately I see many newer marketers who don’t take the
time to really measure their results. It’s important to monitor every campaign. This
includes each time you change the Subject line, message body, any aspects of the
landing pages etc. Literally each change should be tracked!
There are a ton of services that you can purchase that will do an excellent job of
helping you track results. If you’re just starting out, I would recommend monitoring
your click through rates at a minimum. I’ll be releasing some advanced reports on
tracking at a later date, but again… they are beyond the scope of this free report.
I know of one List Building site in particular that has built in tracking and results
reporting for all of your on site advertising methods. They’re currently adding
tracking for your email campaigns too! It’s cutting edge and somewhat unheard of
to offer this as part of a free service, but it gives newer marketers the same edge
as those with a little more experience under their belts!
Want free tracking for your marketing campaigns? Then it’s time you took a look at
How to Build Your Downlines Fast
Ok, just a few tips to get you started building your downlines faster. First of all, I’m
going to repeat something we mentioned above…
There’s no better place to promote your List Builder link than through any of the
array of other List building programs. Here are a few tips to get more downline
members than anyone else promoting through the similar resources…
Make it worth someone’s time to join! Sure, you can copy and paste the standard
solo ads from the promotional tools pages, but your results are only going to be as
good as the next guy’s (or girl’s). So how do you set yourself apart?
There are a few things that come to mind right away:
Share your story or experience about exceptional results. Let people know
why they should join based on your experience with the site, or even the
Provide a bonus for members who sign up and join your downline. A lot of us
probably have more than a few short reports or whitepapers that we’ve
either put together ourselves or purchased rights to. What a great way to get
them earning a return for you!
Or you could take a few hours now, and put together a free report. It could
be on anything of interest to your target audience. Then… just give it away
as an incentive to join your downline.
Put together a short video on how to use the system. Like training for your
downline members! Remember, the more people your downline recruits, the
more member’s your emails normally go out to!
And the absolute best way to recruit members to your downline…
rebrand this report with your affiliate links for the programs you’re signed up
with, and simply give it away! The more people that you pass this great
information along to the more you’ll benefit, and the faster your downlines
(and commission checks), will grow. Not just from one program, but from all
of those listed in the resource section that you have a membership at!
So those are just a few ways to improve your results. Just use your imagination
and you’ll see your downlines bypassing members who joined sites months, or even
in some cases, years before you!
Getting the Most from Your Featured Ad Space
Ok… with some of the more advanced List Builders there are a number of spaces
where upgraded members can get free traffic without lifting a finger; at least after
the initial ad placement.
These are 24 hour a day sales systems for your business, so take the time to set
them up! One site in particular even tracks your click through rates on ads and then