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Beer Market – China October 2010Executive SummaryBeer market in China is the largest in the world in terms of its production volumeMarketThe market is expected to be worth USD a bn in 20--Sales via off trade channel formed b%% of total sales in 20--Drivers:Challenges:Rising income levelsVolatility in barley pricesDrivers & Strong distribution networkDependence on foreign stake holdersChallengesBeer festivalsGrowing pub culturePlayers are entering i Snto c Aollabor MPLE ationsChinese breweries are focusing on premium beer categoriesTrendsDevelopment of craft beer marketSigning of Low-carbon Brewing Agreement in ChinaChange in packagingChinese beer industry is flooded with foreign beer brandsCompetitionPlayers in the market have been consolidating in order to expand their scale of businessMajor players in the market include Company A, Company B, Company C BEER MARKET IN CHINA 2010.PPT2•Market Overview•Drivers & Challenges•Trends•CompetitionBEER MARKET IN CHINA 2010.PPT3Growth in the global beer market is led by Asia and AfricaGlobal Beer Market – OverviewBeer Production (Global)•In 20--, the global beer market grew by c % but +e%it is expected to grow at d % in 20--bn liters•Company A, Company F, Company H, 200bcbdbebbbaCompany I and Company J are the top five beer companies in the global beer market100•Globally, mainstream beer segment accounts for e %, premium beer accounts for g % and 0economy f %20--20--20--20--20--Country-wise Consumption of BeGrowth in Global Beer Market (20---20--)20--One of the largest markets in terms SerAMPLE -2 -1 0 1 2 3 4 5 6 7bn liters20--of consumptionWorldca50amWest Europe cblm40Australiacc30aj jkNorth America1.720Latin Americacdad aeef agah ai10ab acEast EuropeceAfricacf0Country Country Country Country Country Country Asiacg123456Source:BEER MARKET IN CHINA 2010.PPT4Beer market is flourishing in China with steady growth in production and consumptionChina’s Beer – OverviewProduction Of Beer • Beer Industry in China is the largest in the world in bn litersterms of its production volume+z%• In 20-- the Chinese beer market was worth USD a bn 60and this is expected to be USD p bn in 20-- growing at zdzezczba steady rate of o %40za• Most Chinese consumers consider beer as a light, 20affordable summer alcohol drink and prefers it as an accompaniment to light Chinese food0• Standard lager beer has a db% demand in the market20--20--20--20--20--Price Segments Of Beer SAMPLE Beer Sales Via On & Off – Trade ChannelONPricing of beerbn litersOFF50+x%FE40DCBZj%Zl%30AZh%Zf%Zd%Zb%Economy Standard Premium 20(> USD z/ltr)(USD z-v/ltr)(< USD v/ltr)Zi%Zk%10Zg%Za%Zc%Ze%020--20--20--20--20--20--Source:BEER MARKET IN CHINA 2010.PPT5Drivers & Challenges – SummaryDriversChallengesRising income levelsVolatility in barley pricesStrong distribution networkDependence on foreign stake holdersBeer festivalsGrowing pub cultureBEER MARKET IN CHINA 2010.PPT6Trends – Summary Players collaboratingChinese breweries are Change in packagingfocusing on premium beer categoriesKeyTrends Signing of Low-carbon Brewing Development of craft beer Agreement In ChinamarketBEER MARKET IN CHINA 2010.PPT7Top domestic beer brands make up Y% of the beer market in ChinaOverviewMarket Share Of Major Domestic Players• Chinese beer industry is flooded with foreign beer brandsEf%Brand 1 – Company 1• Foreign brands have entered the market by multiple Brand 2 –Company 2routes Ee%Brand 3- Companyy 3Ed%Either by forming joint venture agreements with Chinese Ec%Brand 4 – Company 4Ea%beer companies like Company MEb%Brand 5 – Company 5Acquiring Chinese companiesOthersBy establishing their own entities in ChinaRegion-Wise Consumption of MajYg%Ym%Yt%Xa%Xh%Province 6100Sor B Aeer BMPLE rands in China (2---)Province 5Xg%80Yf%Yl%Ys%Yz%Province 4Xf%Province 360Yr%Ye%Province 2Yk%40Yy%Yq%Xe%Province 1Yd%Yj%20Yp%Yx%Yu%Yc%Yi%Yb%Yw%Yh%Yv%0Ya%Yn% Yo%Xb% Xd% Xc%Brand AllBrand 2Brand 3Brand 4Brand 5Source:BEER MARKET IN CHINA 2010.PPT8Thank you for the attentionBeer Market - China report is a part of Netscribes’ Food & Beverage Industry Series. For more detailed information or customized research requirements please contact:Gagan UppalGaurav KumarPhone:+91 22 4098 7530Phone:+91 33 4064 6214 E-Mail:email@example.comE-Mail:firstname.lastname@example.orgAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.BEER MARKET IN CHINA 2010.PPT9