BlogWell Minneapolis Social Media Case Study: McDonald’s, presented by Heather Oldani & Steve Wilson

How Big Brands Use Social MediaMinneapolis at General Mills | August 13, 2009Heather Oldani & Steve WilsonMcDonald’s“Collaboration 2.0”Collaboration 2.0Click to edit Master subtitle styleBlogWell MinneapolisAugust 13, 2009Heather OldaniSteve WilsonDirector, U.S. CommunicationsSr. Director, Global Web CommunicationsThree Key Questions•What is this really about?•What is the brand opportunity?•How do we structure ourselves for success?Our Starting ViewpointAll about the relationships you have and build with your key audiences.All about cultivating those relationships so that….You enable those key audiences to become brand ambassadors…spread the word!Click to edit Master subtitle styleOur Brand OpportunityMcDonald’s, One of the Most “Social” Brands TodayMcDonald’s ranks number 32 out of a list of the top 100 “most social” brandsSource: “The Most Social Brands of 2008,” AdAge.com, Abbey Klaassen, January 29, 2009Document Outline

• BlogWell 2009 MSP Intro Slide - McDonalds.pdf
• BlogWell MSP - McDonald's v2
• BlogWell Endpage Graphic