BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette Gibson

How Big Companies Use Social MediaSan Francisco | June 23, 2009Jeanette GibsonCisco“How Cisco Engages Customers, Partners, and Press with Social Media”Blogging at Cisco blogs.cisco.com Why…   Create conversations with customers, partners, employees and the public   Platform to discuss the role of the network   Thought leadership How…   Extensive use of video increases engagement   Integrated blogs with communications campaigns Telling our Story Via Video Cisco Channels Blog: Partner Summit 2009 http://blogs.cisco.com/channels Executive Thought Leadership Executive Thought Leadership: Cisco CTO Padmasree Warrior on Twitter   Uses her Twitter Community of over 500K followers to: –  Amplify Cisco’s voice on Cloud and Unified Computing –  Share technology insights –  Get feedback on her ideas and presentations Hosting Events via Twitter: “Tweetup” Turn Online Connections into Real World Events: Example: http://guy-cisco-telepresence.com Virtual Events The Vibe: Partner Twitter Environment for Partner Summit June 2009 Transforming Global Launches 2005 Today   Launch Execution   Market Conditioning   Press Conferences   Telepresence Briefings   U.S. then Global   Real-time Global Impact   Customer Reach   Customer Interactions   PR/AR briefings   Community Building   Wide-range Budget Req   50-75% Cost Savings   Spokespeople   Thought leadership Transactions Interactions, Engagement Leveraging Web 2.0 Communications Launch Activity Results CEO TelePresence News Briefing   Telepresence audience: Press and analysts from 8 locations: London, Munich, Paris, New York, Boxborough, San Francisco, San Jose, Toronto   Live web broadcast available to public Cisco and partners: Accenture, BMC, EMC, Intel, Microsoft, VMware 3.96 Billion Media Impact   Record high traffic for Cisco blogs. 500+ comments in blogosphere about Cisco   3,100 Tweets; 455K Twitter Impressions   21 Published Analyst Reports   100% Sell Side Analysts Issued Reports