Business plan

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02-03 Personal
04-05 Concept
Niche
Current
position
06-07
Mission, core values
08-09 Growth
10-11
Contingency plan
12-13 SWOT
Research
14-15 Distribution
Promotion
16-17
Advisors
Alliances
18-19
Credibility and
risk
reduction,


Copyright and intellectual
property
20-23 Finanaces
00-25
Contact information
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I am fully competent with both Adobe Illustrator, Photoshop and InDesign which
are the programs used to create the designs for the T-shirts and advertising. I have
had two weeks experience at a graphic design magazine, which has given me the
necessary insight into how a creative company operates; in accordance with time
scales for projects and knowing how overcome obstacles. An obstacle for It started
on the bridge could be a run of T-shirts not coming out as I expected, what should I do?
I should assess the damage to the product, see if any are salvageable and sell those
as `exclusive rejects' or something of that description, with a bigger price tag.
I will be working as designer, accountant, promoter, printer and distributer. All roles
will be taken by myself until the business has reached a stage where I cannot operate
at every level effectively.
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Walking down the street and seeing someone wearing
the same T-shirt as you is always a little embarrassing -
even if the T-shirt is extremely cool. I am partial to buying
Band T- shirts from gigs that I attend. This sort of T-shirt
is normally quite rare and more often than not you are not
going to see someone wearing it when you are. I want to
harness that exclusivity and relinquish the duplication of
design found in High Street stores, like Top Man, to create
a company that can give a person a sense of individuality
and allow them to become the owner of a piece of art,
rather than just a piece of clothing.
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NICHE
Similar small-scale companies, such as No Religion and Club Guillotine, are my main
competitors. Their strengths are that they both cater for a certain style of person, which is
dependent on what sort of music they listen to. No Religion follows a punk influenced an-
ti-establishment ethos in their designs. Club Guillotine has a skater style to their designs.
Both make more than just T- shirts, they produce bags and accessories and limited edition
prints on paper. This could be something to aspire to. The weaknesses of these two com-
panies are that they do not have fully independent websites, both operate via Facebook,
Tumblr and Big Cartel. I feel operating on these platforms alone can limit the company's
ability to form a truly unique identity, as this these platforms you can only go so far into
custom design.
CURRENT POSITION
At this present time ISOTB is gearing
Fire Label Merchandising is my
up for launch. Designs have been fi-
selected printer, because of the
nalised, a Facebook page, Big Cartel
added modification to the garments
and PayPal account have been set
that can be made, these are custom
up ready to start publicising, selling
swig tags and labels, this will give
and transacting. The launch needs
my T-shirts an added exclusive feel,
to be coherent in order to make the
and boost the bespoke nature of
maximum impact; the first run of
the brand. With other small T-shirt
T-shirts needs to have been printed,
I companies have noticed that the
so that I can display true to life
T-shirts are merely a way for the
photographs of the products, rather
company to display their designs.
than the virtual designs that I have
I want my T-shirts to be more than
been using.
just a vehicle for my work, I want
Consistency is key throughout the
the whole T-shirt to be the product.
life of my business, but especially
Also, it will make my business more
at the start, if promotional material
professional and intent on produc-
comes out inconsistently it will not
ing top quality products.
have as much of an effect on the
Private communication with ISOTB
public. The date for launch will be
can be made via email;
after the summer holidays: August -
isotb.contact@gmail.com
September, once I have finished my
exams and left school and been on
my expedition to Mongolia.
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MISSION
ISOTB's mission is to give young
fashion conscious individuals
bespoke clothing that goes against
the mass produced clothing of the
High Street, making the design the
most important part.
ISOTB strives to bring exclusive and
unique designs to its customers, to
make them aware that they are part
of an exclusive brand. This is all about
creating designs that aren't run of the
mill.
CORE VALUES
Design should never be compromised. The company
is open to change, but change for the better, not for
the worse. Retaining a professional appearance and
maintaining good relations with the customers, by
keeping them up-to-date and aware of what ISOTB
is doing and more importantly thinking. If a customer
can gauge the company mindset then this can prove
invaluable to creating a brand that people want to be
part of. The same can be said for gauging a customers
mindset, however this is completely covered by the High
Street brand that can produce products to suit the needs
of the customer. However having a brand that controls
the people, similar to the OBEY campaign and clothing
line, is much more powerful and influential than that of
the ordinary High Street clothing.
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GROWTH
Without growth my business is not
grounded my business (made it
going to achieve what I want it to, i.e. official and have the basics well and
becoming an influential, exclusive
truly completed) then a result of
brand. Making your business grow
that can be my business failing dra-
does not always have to involve
matically. That is not to say I should
risk, it can simply involve doing the
not consider these sorts of publicity,
important issues well; to a high
but only after I am in a comfortable
level. If I start creating `risky' events
position, which is the reason for this
or promotions before I have properly business plan.
1ST YEAR In the first year I want ISOTB to be a rec-
ognised brand in the local area. I will do
this by having monthly prints and regu-
larly updated Facebook and Big Cartel
entries, but also using the best method
of publicity; word of mouth, to get ISOTB
known. An obvious way is to actually get
people wearing my clothes, if people are
wearing them, other people are going to
notice. Getting my friends to wear the
T-shirts when they go out to socialise,
for example in clubs, where interaction
and making a fashion statement is high
on the agenda for people will get my
business known as well.
I will be starting my Foundation Diplo-
ma at UCA Rochester in September,
their facilities are industry standard,
therefore I can start producing pro-
motional material with these facilities
which will bring the cost down on
printing.
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