C. Wonder Case Study

Case Stories
American C. Wonder and Jeeves
are breaking new ground in retail

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Case Stories
C. Wonder
American C. Wonder and Jeeves
are breaking new ground in retail
In October 2011 C. Wonder opened the electric green doors of its first
flagship store in New York City's trendy SoHo district. The chain sells
apparel, accessories and home decor, and its wares all put a colorful
twist on clean modern design. Or as they describe themselves: "C.
Wonder is a shopping destination that transports women into a world
of luxury and surprises."
The store's decor is attractive and tasteful, and it is manufactured in China
just like all of the sweaters, necklaces and furniture. The entire flagship store
was actual y constructed in Shanghai, and then broken down and shipped to
the other side of the Atlantic. This approach is in line with the total concept
behind C. Wonder - breaking new ground in retail and making the entire chain,
from garments to stores to shopping bags, just a bit more cutting edge. This
is where Jeeves comes into the picture.
Using Jeeves' ERP and advanced RFID (Radio Frequency Identification) man-
agement 9Kings, the company behind the trademark C. Wonder, has built an IT
support system that centers on the customer and enhances the retail experience.
Chips track every product
A small RFID chip is the key to the outstanding customer experience at C.
Wonder. This chip makes it possible to track each product as it moves from
storage out into the store, and even when the customer takes it to the fitting
room or to pay for it. By fol owing the movement patterns of the products the
staff can learn more about how effective their signage has been and then
place the products in just the right locations in the store. This is possible
thanks to a Jeeves ERP system solution.
C. Wonder has chosen to have plenty of space in the fitting rooms. You use a
small display to choose the music you want to listen to while trying on clothes.
Choose between rock, pop or classical. The next step is to create customized
instore TV where "smart shelves" read what you are trying on (from the chip)
and suggest suitable alternatives on screens in the fitting room.
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Case Stories
C. Wonder
"We've replaced our registers with iPods and
gotten closer to the customer in the store"
Ipods instead of registers
Traditional checkout registers are noticeably absent at C. Wonder. All pay-
ments are made using iPods, so that you can pay anywhere in the store.
"By using iPods instead of traditional registers, the staff can move around
the store freely and assist customers where they are. This is cal ed a "Mobile
Point of Sales" and in this case it has been deployed one hundred percent. Of
course we save on costs since we don't have to purchase regular registers,"
said Vice President & CTO Mattias Douhan, 9Kings/C. Wonder.
When the customer pays, a receipt is emailed to the customer, and sales asso-
ciates can answer questions about what's in stock directly from their iPods.
About C. Wonder
C. Wonder is owned by American entrepreneur Christopher Burch, who is known for his unique retail concepts. He runs
retail chain Monica Chang and online retailer Poppin, both success stories. One of his mottos is to always be on the
cutting edge, innovate and offer new experiences. C. Wonder is part of the J. Christopher Capital company.
C. Wonder has already opened four successful stores on America's East Coast, and there are plans to expand by
around 30 stores in the US in 2012
.
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"At C. Wonder we're see-
"Jeeves allows us to
ing how a good ERP system
be creative."
can immediately improve
customers' experience
Mattias Douhan
when they visit a store."
Vice President & CTO, 9Kings
Max Gabrielsson
System Engineer, Jeeves
Mattias Douhan is the head of IT and leads IT support for
C. Wonder's ambition is to always be on the cutting edge of
C. Wonder. His background is at H&M, where he worked
technology, and to have IT as part of the customer experi-
on starting up H&M's retail expansion in Asia, and he was
ence. Their approach has been to implement Jeeves' basic
hand-picked to lead 9Kings and support the expansion of C.
version first to support all of their business processes, and
Wonder and the other retail chains.
then to take on more advanced challenges step by step.
"Together with C. Wonder's and 9Kings' staff, we provided
Mattias' first challenge was to select an ERP system that
a completely mobile payment solution using iPods last fall.
could support a user who wanted to start up new success
The next step involves enabling the retail staff to use tablets
concepts quickly. Based on a previous positive experience
as a payment system," said Max Gabrielsson of Jeeves.
with Jeeves, he invited Jeeves to be part of the procurement
process. 9Kings then picked Jeeves out of a strong group
"An important part of our success is based on collaboration
of contenders.
between 9Kings, consultants at Jeeves partners and Jeeves
as an ERP system supplier. With our team's joint problem-
"Working with J. Christopher Capital means that I have to
solving ability and tremendous commitment, together we've
implement ideas quickly and then continue to develop them.
delivered a solution that we're all proud of. I hope you have
We like testing as we go. My job is to ensure that we have
the chance to visit C. Wonder's store if you're in New York!
an ERP system that supports us and ensures that we can
It's a great experience! "
continue being creative."
Do you want to read more about Jeeves and what we
can do for you? Visit our website at www.jeeves.se/en.

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