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Claritics Raises Series A Funding to Continue Pioneering Next Generation of Social Analytics

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The financing will enable Claritics to accelerate its mission to turn social data into social intelligence that helps application developers improve their reach, retention and revenue campaigns. The capital will also be used to continue enhancing the company’s innovative analytics suite and to fund its sales and operations growth.
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Claritics Raises Series A Funding to Continue Pioneering Next Generation of
Social Analytics


Also recognized as TiE50 winner for its innovative suite of cloud-based analytics applications

Mountain View, CA - May 12, 2011 - Claritics, Inc. (www.claritics.com), a next-generation social
intelligence company, announced today it has received $1.5 million in Series A financing lead by Cervin
Ventures and TiE Angels. The financing will enable Claritics to accelerate its mission to turn social data
into social intelligence that helps application developers improve their reach, retention and revenue
campaigns. The capital will also be used to continue enhancing the company's innovative analytics suite
and to fund its sales and operations growth.

Recognized among this year's select group of TiE50 winners, Claritics will demo a beta version of its
social analytics suite at Table 801 during TiEcon 2011. TieCon 2011 takes place in the Santa Clara
Convention Center in Santa Clara, CA, May 13 - 14.


"Social gaming and social commerce provides a unique opportunity for companies to understand their
customers' activities, behaviors and demographic profiles like never before," said Raj Pai, CEO and co-
founder of Claritics. "Our goal is to organize the enormous amount of social data in a way that not only
delivers immediate, actionable insights but allows our clients to create automated processes around it
and leverage predictive modeling to optimize campaign performance on-the-fly. This allows us to offer
forward-looking social intelligence instead of the typical, backwards-facing analytics approach."

The funding will be used to further develop Claritics' suite of SaaS social intelligence applications, which
track data from across multiple social platforms in real-time and deliver it via a neatly-packaged
dashboard to help marketers and application developers take immediate action on their acquisition,
engagement and monetization campaigns. The company's cloud-based solutions also deliver complete
reliability and scalability, while requiring very little technical integration and almost no maintenance on
behalf of its users.

"The rise of social commerce is being led by social game developers, but there is tremendous
opportunity for nearly every type of merchant, from retailers and media companies to service providers
and resellers," said Neeraj Gupta, managing director of Cervin Ventures. "But to operate in this realm
effectively, companies have to harness the incredible amount of data flying around, which requires a
fundamentally new approach. Claritics gives app developers the ability to identify trends in real-time
and make immediate improvements to their application's content, viral features, marketing campaigns
and other business-critical functions."

Claritics' analytics platform has been in private beta with a number of leading media companies and
Facebook application developers, including Grab Games, Hallmark's Social Calendar and others. The
company will soon begin accepting applications for its open beta program, providing early access to this
advanced social intelligence platform and its complete suite of analytics applications.


Claritics also plans to use the capital to grow its engineering team and its sales and marketing
capabilities. It is currently hiring for many positions in its Mountain View, California, offices. For a list of
open positions, visit www.claritics.com/careers.

About Claritics
Claritics is a social intelligence company that delivers rich analytics for immediate, actionable insights to
help social commerce companies reach faster, smarter decisions. The company is the first solution of its
kind to turn analytics into automated business processes that improve its customer's reach, retention
and revenue campaigns on the fly. Claritics' cloud-based suite of social analytics applications track data
from across multiple platforms in real-time to allow game developers, marketers and social commerce
companies make immediate improvements to their businesses. Headquartered in Mountain View,
California, Claritics is venture-capital backed and led by a seasoned management team with deep
expertise in data analytics and marketing automation. For more information, visit www.claritics.com.

About Cervin Ventures
Cervin Ventures is an early stage B2B technology fund investing in mobile, cloud computing, software-
as-a-service and social media startups. Cervin Ventures has been founded by a team of successful ex-
entrepreneurs, whose experience and network allow them to find exceptional entrepreneurs, build
strong alignment on company goals with the founders, and work with them to create great companies.
Cervin Ventures can be found at www.cervinventures.com.

About TiE Angels
TiE Angels is a platform for angel investors to work together to provide a structure, process and
discipline for angel investing, as well as to benefit from the collective wisdom of other angel investors.
TiE Angels is governed by a Steering Committee of the TiE Silicon Valley board. For more information,
visit http://sv.tie.org/initiative/tie-angels.

# # #

Media Contact:



Company Contact
Matt McAllister



Deepika Bajaj
Fluid PR




Claritics
(510) 229-9707



(650) 224-9726
matt@fluidspeak.com


deepika@claritics.com



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