Clearwell Systems Releases E-Discovery Industry’s First Social GameClearwell’s eDiscovery World leverages the latest trends in social gaming to revolutionize a critical business process and reinvent the meaning of “end-to-end” e-discoveryMOUNTAIN VIEW, Calif. — Apr. 1, 2011 — Clearwell Systems, Inc., a leader in intelligent e–discovery, today
announced the release of eDiscovery World, which marks the company’s groundbreaking foray into social
gaming. Available now on Facebook, Clearwell’s newest module enables gamers to issue legal holds to
pixelated custodians, collect documents relevant to a case, and then process, analyze, review and produce
those documents with a few simple mouse clicks or finger swipes. With the release of eDiscovery World,
Clearwell has merged the whimsical pastime of social gaming with the critical business process of electronic
discovery, revolutionizing end-to-end e-discovery as a result.
“We launched the Electronic Discovery Reference Model in 2005 to help develop guidelines and standards for
electronic discovery consumers and providers,” said George Socha, co-founder of Apersee. “There have been
many requests to alter the EDRM diagram since then, but none has been so innovative as to suggest a new box
for Social Gaming. Since folks are playing games during the e-discovery process anyway, you can’t have ‘end-
to-end’ e-discovery without it.”
eDiscovery World offers gamers an intuitive and colorful interface through which to perform the e-discovery
process, from legal hold through production. Gamers are delivered a steady stream of new cases which must
be retrieved from the reception desk, assigned to the various eDiscovery World characters, and completed
either manually or using next-generation e-discovery technology. As each phase of the workflow is completed,
gamers earn experience points and accrue cost savings for the company. Novice gamers start with virtual
documents, but quickly level up to unlock live documents from some of their organization’s more pressing and
time-sensitive cases. Most attorneys end up having so much fun they aren’t even aware they are actively
involved in making critical decisions in high-stakes litigation.
“Today, changes in e-discovery technology are occurring so quickly that it can be difficult to stay up to date
on the latest trends,” said Ron Hedges, former New Jersey Magistrate Judge. “There is great potential for
eDiscovery World to serve as a valuable training tool for the judiciary. This game would be a productive way
for the judiciary to make use of time in the months between e-discovery motions.”
As the resident e-discovery expert, gamers must supervise the entire e-discovery lifecycle in an authentic
office atmosphere complete with overworked IT, leafless ficus trees, and chickens. Key features of eDiscovery
World include:
• Car
eer Growth: At the start of play, gamers are assigned the lowly status of Summer Associate but can
level up by demonstrating savvy case management. The elusive goal of General Counsel hovers as an
inspiration of what’s possible to only the most proficient eDiscovery World avatars.
• Reinv
estment Opportunities: Gamers can allocate the savings realized by using Clearwell in eDiscovery
World workflow in order to make substantial company investments, including purchasing technology,
hiring employees, and upgrading the décor of their virtual office.
• Professio
nal Services: When gamers are operating under tight deadlines, Clearwell Professional
Service avatars can step in to accelerate the entire e-discovery process.
• N
eighbor Offices: Gamers may invite their friends and co–workers to establish neighboring offices, and
gift office supplies such as double file cabinets and water coolers.
• Custom Set
tings: Gamers can customize everything from staff size to office layout in order to
maximize their e-discovery process efficiency, and can even personalize avatar appearance.
“Surveys indicate that today’s attorneys spend hundreds of thousands of hours each month playing social
games,” said Sean Wilcox, senior director of product marketing at Clearwell Systems. “eDiscovery World
channels those energies in a way that benefits both attorneys and the public at large. Why waste time
growing fake crops in FarmVille when you can be billing upwards of $400 an hour to process and review real
documents in eDiscovery World?“
eDiscovery World is available now and can be played at http://apps.facebook.com/ediscoveryworld. The
game honors your Facebook privacy settings, which can be customized at any time by visiting
http://www.facebook.com/help/?page=966. For non-Facebook users, eDiscovery World can also be played at
www.clearwellsystems.com/ediscoveryworld/game.php.
About Clearwell SystemsClearwell Systems is transforming the way enterprises, government agencies, and law firms perform
electronic discovery (e–discovery) in response to litigation, regulatory inquiries, and internal investigations.
The Clearwell E–Discovery Platform streamlines end–to–end e–discovery, providing a single product for
identification, collection, preservation, processing, analysis, review, production and social gaming. Leading
global organizations are using Clearwell to streamline legal hold notifications, automate collections,
accelerate early case assessments, intelligently cull–down data, increase reviewer productivity, and ensure
the defensibility of their e–discovery process. Consistently ranked as a leader in independent e–discovery
industry surveys and reports, Clearwell Systems is an active participant in the Electronic Discovery Reference
Model (EDRM) Project, The Sedona Conference, and the Text REtrieval Conference (TREC). For more
information, visit www.clearwellsystems.com, follow us on Twitter at http://twitter.com/clearwell, like us
on Facebook at http://facebook.com/clearwell, or subscribe to the E–Discovery 2.0 blog at
http://www.clearwellsystems.com/e–discovery–blog/.
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