ComboApp becomes 1st Agency to offer Mac App Store marketing services

ComboApp becomes 1st Agency to offer Mac App Store marketing services

(1888PressRelease) With the Mac App Store less than one month old, Vancouver based
ComboApp Marketing and PR Agency has stepped forward as the first and only web based
publicist to offer marketing services geared specifically towards promoting new apps in this even
newer marketplace.
(1888PressRelease) Vancouver, Canada - ComboApp, one of the leading web based app
marketing and PR Agencies, has taken notice of Apple's new Mac App Store in a way no one
else yet has. In fact, ComboApp has already rolled out a set of new marketing services geared
specifically at promoting applications on marketplace while it is still in its relative infancy. For
those few who may not yet be aware, the Mac App Store itself is a new application marketplace
specifically offering apps for use on Mac laptops and desktops. Because of its broad reach -
basically anyone who owns an Apple computer or has access to one - this marketplace has an
unbridled potential both for Mac users as well as mobile application developers that are currently
focused on creating Mac based products. The store's end users have unanimously been over the
moon about this new App Store. The excitement is not limited users however, and it mirrors
ComboApp's own interest in the new online store. To sum it up in fact, ComboApp's own
Marketing Director, Julia Guzunova, has noted what many independent developers and industry
players have already known for some time, that, "the potential for added revenue and app
functionality is nearly limitless when thinking about [The Mac App Store] simply because it
provides applications that can run on the immensely powerful current Mac computer platforms.
Basically we're looking at a new market with endless reach and endless product potential. It's a
really exciting prospect and we wanted to be first ones on the scene."

It's not hard to place the scope of this new marketplace's reach into proper perspective. Within
one day of its launch, the Mac App Store was downloaded onto personal Mac laptops and
desktops over a million times. Because this app store is meant to function on computers rather
than smartphones, there's nearly no limit on how complex and expansive the applications it
offers could be. Yet, since the Mac App Store exists online just as Apple's original App Store
does, developers are still afforded the opportunity to easily market their products directly to their
target audiences. This means that the Mac App Store is able to maintain all of the aspects that
have made the original App Store the developer-friendly marketplace that it is today.
Recognizing this, ComboApp jumped at the chance to create marketing services that cater to the
inevitable flood of developers to this store before anyone else. Now, while ComboApp has
maintained its position as the premiere web based app marketing agency, the organization
understood from the beginning that the specific marketing strategies which effectively promote
conventional iOS apps - though similar in nature - have to be somewhat restructured to ensure

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that they create good results within this new marketplace as well. With this in mind ComboApp
has introduced the following seven new marketing services. Uniquely optimized to promote Mac
App Store applications, the new services are as follows:

• Mobile Resource Ad Campaign
• App Leaderboard Publicity
• App Site Promotion
• In-Market App Tracking & Analysis
• Advanced In-Market App Tracking & Analysis
• Mainstream Promotion via Facebook
• Mainstream Promotion via YouTube

The horizons of the virtual marketplace are ever expanding and if the success of the Mac App
Store is any indication, this expansion has only just begun to gain full traction. Recognizing this
as a fact rather than simply a hope, ComboApp is committed to helping both emerging and
established developers promote and spread their applications in ways specifically relevant and
effective within this growing industry.

About ComboApp:

Located in Vancouver, British Columbia, ComboApp is emerging mobile application marketing/
PR Agency focused on utilizing effective web based promotion to raise awareness and drive
sales of newly released apps. The organization also maintains an active mobile application
publishing arm, focusing on providing consumers with the highest quality mobile learning
resources currently available on the mobile marketplace. © 2011 ComboApp Ltd. All Rights
Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc.
in the U.S. and/or other countries.

http://comboapp.com
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