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Communicating Your Message using Web 2.0: A guide for development communicators Carol Smithyes, 8 July 2009 Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
About this Presentation
What is Web 2.0 and how can it be of use to those working in international development communications?
This e-tutorial gives a basic introduction to Web 2.0 and its potential. It contains examples of how development communicators have used web 2.0, and provides examples of appropriate web 2.0 tools and services.
Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
What is Web 2.0?
‘ Web 2.0’ describes the changing trends in the use of World Wide Web technology and design that aim to enhance:
secure information sharing
and functionality of the web.
Used effectively Web 2.0 tools can help to:
Share research to achieve a given aim
Reach new and existing audiences
Improve research/ brand visibility
Control your message
Share information and resources
Build communities and networks
Work more efficiently
Examples of Web 2.0 in practice and it’s potential
How IDS and our partners are using Web 2.0:
Slide 4. Steps Centre on Slideshare :
increasing the reach of key messages around rural development and livestock
Slide 5. Domestic Workers Blog : empowering domestic workers around the world and supporting the development of the National Federation of Domestic Workers in Brazil.
Slide 6. IDS automated content ‘feed’s for subscribers
Web 2.0: Key Features
Web 2.0 websites typically include some of the following features/techniques:
The ability to create constantly updating content that is interlinked. For example, by using wikis or blogs.
Content is categorised by creating tags that are simple, one-word descriptions that help with searching and avoid rigid, pre-made categories.
The use of RSS (Really Simple Syndication) technology to notify users of any updates or changes to content by sending e-mails to them. RSS Feeds can also be used to duplicate content on other sites across the web.
Data from more than one source is aggregated into a single integrated tool
Who can you reach using Web 2.0?
Development practitioners (mainly in the West)
Who can’t you reach?
Citizens in the South with no internet access
Development communication experts (including the media)
Social Bookmarking What is it? And why should I bother?
Another way for Internet users to store, share, organise, search, and manage favourite web pages.
Bookmark your favourite pages online, rather than on your computer’s hard drive. This means you can access your favourite pages from anywhere in the world.
Stored links are usually described using keywords or tags. Tagging allows you to find people with similar interests and share links .
Many social bookmarking services provide an option for to subscribe to see new bookmarks as they are saved, shared, and tagged by other users. This is often done by RSS Feeds or email notification.
How to create an online buzz… See the ‘buzz’ grow News is discussed, shared, feedback received, new contacts and alliances made Create a News item on the IDS website Create your own blog – be the opinion leader Multimedia Channels Other Blogs/News sites Leave comments on discussion groups, news sites and wikis Email newsletters, or News that you’ve tagged and shared using Social Bookmarking Twitter your message, search for related conversations and potential allies
Examples of Web 2.0 Research Communications Tools
Focuss - www.focuss.info/
search engine for development – IDS content has already been submitted and is being picked up. It represents all the development institutes’ outputs and offers high quality search results.
iGoogle - www.igoogle.com
facility to create your own homepage where you can add all the RSS newsfeeds and any available web applications in one place. Instead of having to visit every website to view their news, users can just set up these feeds and simply scan for any updates.
AiDA - aida.developmentgateway.org/index.do
is the largest online directory of development activities. This inventory offers a quick overview of who is doing what in international development, where they are doing it, and with what funds. Information may not reflect all activities or most recent activities.
Scirus - www.scirus.com/
like Google Scholar, is a scientific specialist search engine which can look through journals and academic papers online.
Other useful Web 2.0 tools and services
The following tools are popular with development professionals for finding and sharing information and networking.
Books and journals ( www.books.google.com , www.scirus.org , scholar.google.com)