UNIT 1: COMMUNICATION
A. What is communication?
The word communication is derived from the Latin word `communis' which means common.
Application wise it means a common ground of understanding. Simply stated, communication
can be said to be transmission and interaction of facts, ideas, opinions, feelings or attitudes. In
other words, communication refers to sharing of ideas, facts, opinions, information and
understanding between individuals or organizations.
Definitions of Communication:
"Communication is the process of conveying messages (facts, ideas, attitudes or opinions) by
one person to another so that they are understood." - M.W. Cunning
"Communication is a process which involves the transmission and accurate replication of ideas
ensured by a feed back for the purposes of eliciting actions which will accomplish
organizational goals". William Scott
According to Louis A. Allen, "Communication is the sum of all the things, one person does
when he wants to create understanding in the mind of another. It involves a systematic and
continuous process of telling, listening and understanding" .
"By communication we mean the flow of material , information, perception, and understanding
between various parts and members of an organization .... All the methods, means, and media
of communication (communication technology ), all the channels, network, and systems of
communication ( organizational structure ), all the person -to-person interchange( interpersonal
communication) ...It includes all aspects of communication: up, down, lateral, speaking, writing,
listening , reading ;methods, media, methods, channels, network, flow: inter-personal, inter-
A very simple and concise definition of communication may be that it is process of transmitting
information, thoughts, opinions, messages, facts, ideas or emotions and understanding from one
person, place or thing to another person, place or thing.
B. Importance of communication skills
"Communication is as necessary to an organization as the blood stream to person. Just as person
develops arteriosclerosis, a hardening of arteries that impairs their efficiency, so many an
organization develop info sclerosis i.e. hardening of the information arteries that produces a
similar impaired efficiency". ( David Keith, Human Behavior at work, p 371 )
Peter Drucker while discussing the importance of communication says, "The manager has a
specific tool: information. He does not `handle' people, he motivates, guides, organizes people to
do their own work. His tool--his only tool--to do all this is the spoken or written word or the
language of numbers. No matter whether the manager's job is engineering, accounting or selling,
his effectiveness depends on ability to listen and to read, on his ability to speak and write. He
needs skills in getting his thinking across to other people as well as skills in finding out what
other people are after". ( P.F.Orackey, The Practices of management, Harper & Rue publisher.
New York, 1954,p346 )
From the above observation it is obvious that communication is the life - blood & foundation
stone of the successful working of an organization.
Importance of communication in management
The top management should keep the lower level supervisors and employees well informed of its
ultimate objectives and what it wants each person to accomplish towards their realization. By
freely sharing information, the management takes employees into confidence prepares them for
changes , avoids misunderstanding & removes it: as all it develops, and makes them move
knowledge able about the problems & policies of the enterprise. The reasons for the growing
importance of communication can be judged from the analysis of the following points:
1. Co-ordination 2. Smooth functioning
2. Effective Decision making 4.Managerial efficiency
5. Co-operation 6. Effective leadership
6. Job Satisfaction 7.Increases Productivity
8. Morale Building 9. Achieving managerial roles
C. Objectives of communication
Communication has been defined as exchange of facts, ideas, opinions or emotions of two or
more persons. Communication is the tool which helps one to achieve the purpose and goals of
an organization. The essential features of management have been recognized as planning,
organizing, staffing, directing and controlling. Communication is important in imparting all
these functions. A management depends on communication to achieve:
1. Organizational objectives 2. Maintaining better industrial relationship
Communicating right information 4 . Development of managerial skill
Showing empathy 6. Effectiveness of policies / persuasion
To influence 8. To co-ordinate for better understanding
The objectives of communication are
Information [ Examples : market rates, bank loan rates weather etc]
Order Operation [ Instructions, orders- buy this /sell that]
Advice [ politicians advice/teachers advice]
Suggestion [ suggesting ideas from family, office/state/nation]
Persuasion [ in sales sector/ marketing sector]
Education [ Teachers, training in companies]
Warning [ Notices -danger/manhole open]
Raising Morale [ in wars, hospitals]
Motivation [ to work with peers/ superiors]
Personal Management . C.B. Mamoria pp 537-539
Media's communication management, C.S.Rayudu pp29-32
Business communication , Pradhan,Bhende &Thakur, pp2-6
Personal Management : Mamoria& Gankar, P354
NIT 6: G
IVE ONE WORD FOR
1. Novice One who has just started learning.
2. Squatter One who settles on another's land
3. Infallible One who cannot make a mistake.
4. Introvert One interested in his own thoughts
5. Extrovert One more interested in outside word.
6. Connoisseur One who is a judge in matter of taste.
7. Veteran One who is well experienced
8. Octogenarian One who is 80 years old .
9. Sycophant One who flatters excessively.
10. Omnipresent One who is everywhere
11. Optimist One who looks on the bright side of things.
12. Illiterate One who cannot read and write.
13. Philanthropist One who tries to benefit mankind.
14. Misanthropist One who hates mankind.
15. Spendthrift One who spends money lavishly
16. Skeptic One who always doubts
17 Reticent One who is reserved in speech
18. Miser One who spends very little
GIVE ONE WORD FOR
1) Agnostic One who neither believes nor disbelieves in God
2) Theist One who believes in existence of God
3) Garrulous One who is talkative
4) Credulous One who is too ready to believe
5) Meticulous One who is particular about small details
6) Fastidious One who is hard to please, selective
7) calligraphist One who specializes in hand writing
8) teetotaler One who abstains from liquors.
9) Spendthrift One who spends money lavishly
10) Plagiarist A writer who borrows ideas or words from
11) Quisling One who collaborated with an enemy
inside or outside one's own country
12) Remuneration Money paid to someone for some
piece of work.
13) Intestate dying without having made a will.
14) Fanatic A man who has too much enthusiasm
for his own religion
15) Honorary Work for which no salary is paid.
16) Sinecure An office with high salary but no work.
17) Embezzlement Misappropriation of money
18) Numismatics Science of coins, medals etc
GIVE ONE WORD FOR
1) Dubious A statement not likely to be true
2) Cantankerous Showing bitterness of temper or manner
3) Acrimonious Extremely irritable
4) Mystery A thing/incident that cannot be true.
5) Epoch Beginning of a new era
6) Crusade A war undertaken in the name of religion
7) Perjury False statement under oath
8) Monastery, convent A place where religious people reside.
9) Illegible Incapable of being read
10) Repatriate To send back to one's country.
11) Reticent One who is reserved in speech.
12) Miser One who spends very little.
13) Cynic One who thinks that human nature is evil.
14) Stoic One who is indifferent to pleasure or pain
15) Eccentric One who has unusual habits
16) Philistine One who does not care for literature of art
17) Misogynist One who hates women.
18) Somnambulist One who walks in his sleep
19) Celibate One who remains unmarried.
GIVE ONE WORD FOR
1) Extempore Speech delivered without preparation
2) Homophones Words of similar sound
3) Despot A ruler with unlimited power
4) Upheaval A great and sudden change .
5) Expiate To make atonement of one's sins
6) Elucidate To explain something
7) eradicate To eradicate something completely
8) Renovate To make new again
9) Unanimous An opinion on which all are agreed.
10) Anonymous A piece of writing whose author is
11) Homicide Killing or Murder of man.
12) Obsolete A word no longer in use.
13) Archives A place where public records are kept
14) Gourmet One who takes pleasure in eating.
15) Apiary A place where bees are kept.
16) Aviary A place where birds are kept
17) Astrologer One who studies the human palm.
18) Utopia A place where everything is ideal
19) Barracks A place where soldiers reside
GIVE ONE WORD FOR
1) Cannibal Man who eats human flesh .
2) Digress To wander away from the main point
3) Fatalist One who believes that fate controls human life.
4) Hedonist One who lives for pleasure.
5) Hereditary descending from father to son.
6) Imminent About to happen. .
7) Introspection thinking a lot about one's own feelings
8) Kennel A place where dogs are kept .
9) Instigate To urge to commit a crime
10) Museum Building used for the exhibition of antique,
object of art, sculpture etc.
11) Invulnerable Incapable of being attacked
12) Theology Science of study of religion. .
13) Ornithology Science of study of birds.
14) Seismography Science of earthquake
15) Lapidary Science of cutting stones
16) Philology Science of language.
17) Etymology Science of origin and history of word.
18) Plutocracy Government by the rich.
19) Bureaucracy Government by officials
20) Monarchy Government of king or queen.
GIVE ONE WORD FOR
1) Retrospection The action of looking back on past time.
2) Abbreviation A shortened form of a word or phase.
3) Hung Assembly/parliament in which no party
has got clear majority
4) Anarchy Absence of government
5) Nostalgia Yearning for what is past
6) Tautology Unnecessary repetition of the same idea
7) Panacea A remedy of all diseases
8) Eavesdropper one who listens secretly to private
9) scapegoat One who is made to bear the blame
due to other.
10) Soliloquy A speech made to oneself when alone.
11) Espionage The employment of spies
12)Arcade covered pavement or passage
13) Usurper a ruler who attains the throne unlawfully