CONQUER YOUR CAMPUS
by Mark Redman
DISCLAIMER
Thisbookisnotlegalorpersonaladvice.Itisforentertainmentpurposesonly.Youagreenottohold
Turnseven,Inc.orMarkRedmanliableforanyactionsyoutakeonyourown.
A NOTE ON PIRACY
Look,I'mnotafool-Iknowsomepeoplearegoingtopiratethis.Thatsucksanditdoesn'tmakeme
happybuttheInternetistheInternet.Here'sthethingthough:Ireallybelieveinexchangeofvalue.If
you'reoneofthosedudeswhojusttakesandtakesandtakes,andsuckseverythingupanddoesn'tgive
anythingback,you'renotgoingtodoverywellwithwomenandthere'sverylittleinthisbookthat's
actuallygoingtohelpyoubecausefundamentally,youroutlookonlifeisoff.Butifyou'renotlikethat,
andyoureadthisandgetsomethingoutofit,Ihopeyou'llrespectallthetimeandeffortthatwentinto
producingit,andpayforalegitcopy.Thinkabouthowmuchyoupayforyourcollegetextbooks,and
thentellmethatthisisn'tworththefewbillsI'maskingforit.
Andifyoudidpayforthis,you'refuckingawesome.
A NOTE ON DESIGN
Thisisadensebook.Like,alotoftextoneverypage,andnopicturesofprettygirlsorfancydesigns.
AndwhileI'dkindofliketohavethat,Idon'tthinkitservesyouoraddstoyourlearningexperience.I
designedthistobeprinted,andreadthroughwithahighlighterandapen.Takenotes,writeinthe
margins,andletthisbookgrowwithyou.Iknowyou'vegotfreeprintingatyourcampuscomputing
center...goputittouse!
CONQUER YOUR CAMPUS
Table of Contents
INTRODUCTION..................................................................................................................................................4
TALES FROM THE FIELD........................................................................................................................................8
WHY COLLEGE IS DIFFERENT FROM THE REAL WORLD.............................................................................................18
BEYOND THE TRIBE...........................................................................................................................................30
MEETING PEOPLE AND MAKING FRIENDS................................................................................................................43
THE GREEK SCENE............................................................................................................................................52
BECOMING A "20%" MAN....................................................................................................................................56
THE FOUR TRAITS IN PRACTICE...........................................................................................................................70
HOW TO MEET PEOPLE AND BUILD SOCIAL CIRCLES................................................................................................76
GIVING LOVE AND BECOMING A LEADER................................................................................................................87
ALL ABOUT COLLEGE GIRLS................................................................................................................................96
COLLEGE GAME DYNAMICS...............................................................................................................................106
TOPICS TO DISCUSS.......................................................................................................................................108
A GOOD CONVERSATION WITH A COLLEGE GIRL...................................................................................................116
FOLLOWING UP, AND DATING IN COLLEGE...........................................................................................................124
YOUR ENVIRONMENT.......................................................................................................................................128
YOUR PRESENTATION......................................................................................................................................130
ONLINE GAME................................................................................................................................................132
CONCLUSION.................................................................................................................................................133
REQUIRED READING........................................................................................................................................134
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INTRODUCTION
Whatdidyouthinkcollegewasgoingtobelike?
AbigpartylikeonAnimalHouse?Stuckinadormroomplayinggameslikethethree
nerdsontheSimpsons?
Orasexromp?That'swhatitssupposedtobe,right?
Yeah,right...
Personally,Iwaspetrifiedofthewholethingandittookmealongtimetofigureout.I
wasprettydorkycomingoutofhighschool,andwhileI'dbeentheleaderofmygroup
offriends,theywereallprettydorkytoo.Sowelcomeweekofcollegecomesalong,and
I'mfeelingalittleleftout.FratpartiescomealongandI'mnotbeinginvited.Andboys
areshackingupwithgirls,andI'm,well...I'mhangingoutwithmyfriendsonlineplaying
Halo.
Arrgh.MyDentisthadtoldmethatIwasgoingtogetalotofpussyincollege.I'dseen
movieswhereguysgotalotofpussyincollege.That'swhatcollegeisreallyabout,I
thought-gettingpussy.Imeansurethereareclassesandgradesand,what'sthe
word...matriculation(?)...butcomeon,really,itsallaboutgettingpussy.
Well,I'maprettyintrospectiveguy,andnottoolongintomyfreshmanyear,Idecided
thatIwouldfindsomeguyswhowouldhelpmenavigatethewholescene.Ididn'twant
toletthesefouryearspassmebywithouthavingmyturninthefun.SoIturnedtothe
oneplaceIknewhowtousereallywell,theInternet.
Itrolledaroundonmessageboards,thenIboughtabunchofeBooks.MysteryMethod,
JugglerMethod...man,IevenboughttheGunwich"DynamicSexLife"manual.Andit
wasallgood,intheory.
Butthenagain,communismisgoodintheory.Ilearnedthatinapolysciclass.
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But,likecommunism,therealityofthesetoolsIworkedtoimplementwasfarfrom
ideal.Ibecameworse-alittlesocialrobotrunningaround,spoutingofflines,seeing
everygirlasthe"target",andman,peoplejuststartedtothinkIwasfuckingWEIRD.
Well,inretrospect,Iwasbeingweird.Iwasn'tbeingmyself,andIwasn'tbeinganything
worthwhileforanyoneelsetohangaroundwith.
That'sanimportantpointthere.Ilaterlearned(andwillbesharingwithyouinmore
depth)thatyouhavetoaddvaluetoaninteractionincollege.AllIwastryingtodowas
manipulatepeopleintorespondingtome,suckingoffoftheirvalue.
Anyways,Igotpissedoff,andemailedallofthesecompaniestotellthemthatIthought
theiradvicewasshitforcollege.Iresignedmyselftobeingbadwithwomen,and
believeitornot,IdecidedthatI'dgotherouteofmakingalotofmoneyandbasically
buyingwomenintomylife.Ifyou'veeverfeltthatbefore,likefindingyourselfsaying
"fuckit,I'mjustgoingtoworkreallyhardandI'lljustusemymoneytobuyacoolplace
andacoolcarandI'llthrowcoolpartiesandthenpeoplewilllikeme..."well,that's
whereIwas.Notagoodplacetobe.
But,literallythatday,IheardbackfromaguynamedChristianHudson.Hewasthe
businessmanageratoneofthesecompaniesfromwhichI'dboughtaproduct.He
personallyusedtotakemenouttobarsandteachthemhowtomeetwomen,andbuilt
acompanytodothisthatgrewintoaworldwidebusiness.
Withinfiveminutes,hehadmeconvincedthattherewasanotherway.Iwasespecially
interestedinlearningfromhim,becausehehadpreviouslydroppedoutofcollegeto
startasoftwarecompany,thenreturnedtofinishhisdegreewhenhewas25.Ifigured
thathehadtohavesomeinsightintoeverythinggoingonthere,andmyinstinctswere
right.
ChristianandIdevelopedagooddialogue.Maybehesenseddesperationinme,maybe
hesensedanearnestdesiretolearn,Idon'tknow...buthewasverygenerouswithhis
timeandmentorship,andnow,recentlyhavinggraduatedcollege,IcansaythatIhave
conqueredit.
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Therewasalottobelearned...andunlearned.CollegegameisSOFRICKIN'EASYonce
yougetit,butitrequiressomecriticalbeliefandattitudeshiftsthataren'taseasyto
learnandinternalizeasareafewlinesandconversationtechniques.
Here'sthegoodnewsthough:westartedwithsomeprettystrongmaterialthat
Christianhaddeveloped,andwithinaboutsixmonths,wedistilleditdowninto
somethingthatwasgettingmeresults.Andnowyou'reabouttotearintothissystem
wedeveloped.
Nowlook,wehadsomegreatencouragementfromeachother.Wewereatour
respectiveschools,goingoutandapplyingourselves,thencomingbackandreportingto
eachother.Asmygameandconfidenceevolvedandgrew,sodidoursystem.
Acriticalpartofgettingbetteratanythingishavingthesupportsysteminplacetogive
youencouragementandfeedback.I'dencourageyoutoletoneortwofriendsinon
this;don'tkeepthestufftoyourself.You'renotgoingtobelearningcreepypickup
trickshere;thisissocialcirclegame,collegestyle,andyou'regoingtowanttohavefew
buddiestojoinyouonyouradventures.NeitherChristiannorIwouldhavehadallthe
awesomecollegeexperienceswedidwithouteachother,andalthoughwewere
geographicallyseparated,wewereateamnonetheless.
Soyeah,wewentout,figureditout,andnowitsinyourhands.
Iwasgivinghardconsiderationtowritingarealbook.Butincaseyoucan'ttellalready,
mywritingstyleisverycolloquial.Ifuckingswearalot,I'mcrassandliketousewords
likepussyandphraseslike"ballsdeep",andIdon'twanttohavetopullpunches.I
didn'twantthirtydifferenteditorstearingmyshitapart,nordidIwanttohavetowrite
it,andrewriteit,andrewriteit.
ThefinalpieceofthisequationisthatI'mnotinterestedinbeingapickupsuperstar.I'm
aregularguy,justlikeyou,witharealjobandasociallifeandareputation.Through
Christian,I'vemetandbeenexposedtosomeguyswhoseliveshavechangedsincethey
becamePUAidols.Sure,theycanmakemoremoneyifthey'rewillingtojumpinfront
ofacamera,butman,fuckthat...Idon'twantmykidslookingbackontheirdaddywhen
I'mfiftyandwonderingwhattheyhellIwasthinkingwearingaretardedoutfitand
writingabout"scoringseriouspoon".
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Butwithallofthatsaid,ChristianandIfeltthatIneededtogetthismaterialouttherein
somewayoranother.Itisalmostembarrassingtoseecollegedudesrunningtheshit
gameweseebeingtaughtrightnow,withoutanyconsiderationofthemindsetor
beliefsthatwillmakeorbreakaman'sfourorsoyearsoncampus.
Inthelastfewyears,theworldof"pickup"hasbecomemainstreamwiththepublication
ofNeilStrauss'sTheGameandMystery'sTVshowThePickupArtist,andlotsofnew
guyshavegottenexposuretothegambits,theroutines,theopeners...butasI
experiencedfirsthand,thatstuffjustdoesn'tfullycutit,andalotofitcanmakeyou
worse.Itsgoodtohaveahandleontheconversationtechnique,butitsmoreimportant
tounderstandwhatweliketocallConquerYourCampus.
Nowchancesareyou'vereadabookortwointhisveinbefore.Youmightseesimilar
conceptshere,youmightdiscoverentirelynewstuff.Ineithercase,I'mtoldthatthisis
oneofthosebooksthatyouread,thenreadagain,thenrevisitintwoweeks,then
revisitinanothermonth.Thingsthatdidn'tmakesenseatfirstwillsnapintofocus.
Thisbookisbrokenupintotwoparts.Inthefirsthalf,wewilldiscussthesocial
dynamicsofcollegeandwhatittakestobepartofthe"in"crowd.Lifeisfarbetter
whenyou'remeetinggirlsthroughyoursocialcircle.Inthesecondpartofthebook,
we'llbetalkingaboutgame-thespecificsofwhattosayandhowtosayit-whether
you'remeetinganewgirlatabarforthefirsttime,orseeingalongtimefriendata
housepartywhoyou'dliketodate.
Soonwardswego,andpleaseleaveafewTriDeltsformewhenIcomebackfor
homecoming.
MarkRedman
NewYorkFuckin'City
February,2008
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TALES FROM THE FIELD
Iwantyoutoliveintheworldofwhatispossible.Becausefromthispointforward,
anythingispossible.Youarelivinginthemostcarefreetimeofyouradultlife.Girls
wanttohookupandhavefun,andyouneedtotakelicensetomakethathappen.I've
startedthisbookwithtwoadventuresIhadincollege;havearead,smilealittlesmile,
andthenreadthroughtherestofthebook.Butpromisetomethatyou'llreturnhere
andreviewtheseonceyou'vereadthroughthewholebook.They'regoingtomakea
lotmoresensewiththefullcontextoftheConquerYourCampusframework.
FIELDREPORT1
ThistookplaceonanunseasonablywarmdayinFebruary.I'dbeenoutwithfriendsall
afternoon,doing-whatelse-drinking.Bytheevening,we'dcollectedafairlylarge
group,andwedecidedtoheadtothe"it"baroncampusatthetime.
Wemadequiteascenewhenwearrived.Notthateveryone'snotdrunkonSt.Patty's,
butourcrewwasprettylargeandrollicking.Therewereaboutfiveofussingingthe
Oasissong"Don'tLookBackinAnger"whenwewalkedin-threeguysandtwogirls-
andeventhoughtheyhadmusicplayingatthebar,wewereboisterousenoughthatwe
drewalotofattention.
Itsfunnyhowthisworks,right?Whenpeopleseeyoudoingsomethinglikethis,they
thinkyou'reanassholeandthey'returnedoff.Butitsonlybecausethey'renothaving
asmuchfunasyouatthatmoment.We'veallhadthosetimewhenwe'rehavinga
blastwithinagroup,doingsillystuff,andwecouldcarelesswhatmostoftheworld
thinks.
Ofcourse,I'maboldidiot,soIwalkedinandimmediatelystartedserenadingatablefull
ofgirlswhoweresittingaroundasharkbowl(itslikeabiglongislandiceTinabowl
withlotsofstraws).Oneofthemisalittleturnedoff(thehotone-typical),there's
apprehensiononthefacesofafewothers,andafewaresmilingwithme.SoI
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immediatelyliftedfromherseatoneofthegirlswhowaslaughing,andItookhertothe
barwithmygroupforshots.
Alemondroportwolater,andI'mbackatthegirls'tablechattingwiththem.Itell
themIhavetobouncetoseesomefriendsandItakemyleave.
Forthenextfortyminutesorso,I'mjustwalkingaroundthebar,hangingoutwith
differentgroupsoffriends,havingagoodtime,maybealittlebitofstupiddancing.I
walkbythegirls'tableonceasI'mtalkingwithmyfriendMarissaandgiveabigdumb
winktothehotgirl.Youknowthosewinkswhereyouopenyourmouthwideandits
likeawholefacewinkandasmile?She'stalkingtosomedude,andshefluffsherhair
backatme,likeabrushoff.Itissoonwiththisgirl.
Igrabafewfriendsanddecidetochatwithineyeshotofthegirl.Iwaituntilshegets
up,like15minuteslater,andIwalktowardsher.Shecan'tseemecoming-I'mwalking
towardsherfrombehind,andIcantellshe'sheadedtowardsthebar.Iswoopinand
slipmyarmintohersasifI'mescortingher.
Her:"Whatthefuckareyoudoing?"
Me:"Comeon,let'sgo."(here'swhereyoudon'tanswerherquestion,youjustassume
anauthorityrole).
Her:"Where?"
Me:"Whatisthis,theSpanishinquisition?We'regoingtothebartodoshots..."
Her:"But..."
Me:"Ican'tbelieveI'venevermetyoubefore,Iknowlikeeveryonehere.What'syour
name?"
SoI'mbasicallypullingheralong,andIjustdiffuseherobjectionsbeforeshecanfully
formulatethem.I'msoinmyworldandrealitythatIdon'tletherpullmeintomine.
Pureenergy.
Whenwegettothebar,we'retalkingaboutbullshit-likemajorsandwhatnot,I'mkind
ofbustingonherforbeinganEnglishmajor.ButInevermakefunofthemajoritself,I
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alwaysdoitinawaythatmakesthegirlschaseaftermeabit.Establishthisdynamic
prettyquickly,andsoonshe'swayintome.
Atsomepoint,shetellsmeI'mhot.Thisistoofunny...
Her:"ButIknowguyslikeyou."
Me:"Whatdoyoumean?"
Her:"Youthinkyou'retheshit,thatyoucanhookupwithwhoeveryouwant."
Me:"IbetyouIcan."
Her:"Ohyeah?"
Me:"Yeah,here,makeoutwithme."
AtthispointIjustgrabherandpullherin.Iknowshe'sthinkingaboutitandthatshe'll
doitunderoneoftwocircumstances.EitherIhavetoleadherintoitandappearlikeI
reallylikeheruniquely(I'vedonethisbeforewhengirlswerealittletougher)orIcan
justbedominantandpullherintoit.
WemakeoutabitandthenIpushheroffofme.
Me:"Icanalreadytellyou'regoingtobebadforme."
Her:"What?!"
Me:"Yeah,you'vetotallyseducedme."
Ilovethisgambit.Ijustturnitaroundonthemandtellthemhowbadtheyare.Every
collegegirlwantstothinkthattheycantoppleagiant,sowhynotbeexplicitaboutthe
fantasyyou'recreatingwiththem?Wegobackandforthonthisforawhileandthenall
ofasuddenshegetsthislookoffearinhereyes.
Her:"Ohshit!Myfriendscan'tseememakingoutwithyou.Ihaveaboyfriend."
Atthispoint,IknowthatIcanusethistocreatesomesexualtension.
Me:"Okhere,givemeyourcellphonequickly,let'sexchangenumbers."
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