Confessions of an IM Product Reviewer

Confessions of
an IM Product Reviewer














The Mysterious Marketer.com

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Foreword

Hi! My name is Allen Walker, professional internet marketing product
reviewer and online entrepreneur. You may or may not have heard of me from
various sources, such as from some of the digital products I create, or from some
of the product reviews I write that you will often see dominating the #1 and #2
spots in Google during big launch weeks.
Well, I used to be very active in promoting product launches as an
affiliate, occasionally getting one of the top 10 spots on the JV leader board.
However, I have quit that for the present moment and I spend most of my time
creating products of my own now. Other than that, I still do product reviews on
great products which I have gone through, sometimes on not so good ones as
well. You can read more about the products I review on my blog.
The reason why I wrote this report is because I often get emails from
customers asking me for advice about whether this is a good product, or whether
that is a good product, or whether they should buy this or that, or whether I
have any recommendations for them if they are planning on going into a
particular business model. Well, as a professional IM product reviewer, I do go
through a lot of products on a daily basis normally. On average I go through 2 to
5 products a day, many of which I find very beneficial to the knowledge, though
recently I don’t spend all that much time going through products these days.
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The purpose of this report is to give you some solid advice which would
benefit you when it comes time to buy that next product, or if you are ever in
doubt as to whether a purchase should be made. Don’t be in such a hurry to buy
every new shiny thing that comes out in the market. Learn to spend your money
wisely, and not always on impulse, for they say that a penny saved is a penny
earned…


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Table of Contents

Foreword ...................................................................................... i

The Dilemma of IM Products ............................................................. 1
Too Many Birds in Sight ................................................................... 3
The Types of IM Products ................................................................. 5
Money Making Models ..................................................................... 8
What’s a Good Product? .................................................................. 11
$2000 Product versus $100 Product ................................................... 13
Conclusion .................................................................................. 15

Resources .................................................................................... 16


Copyright 2010 Allen Walker, The Mysterious Marketer
By reading this document, you assume all risks associated with using the advice
given below, with a full understanding that you, solely, are responsible for
anything that may occur as a result of putting this information into action in any
way, and regardless of your interpretation of the advice

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The Dilemma of IM Products


People often have a lot of problems when it comes to buying IM products.
One of the reasons for these problems is that there are just so many of them, all
promising different things, all covering different aspects, and all offering to solve
different problems. There are so many people who go buying product after
product, looking for the one magic bullet that’s going to solve all their
problems. The end result is that many fall into large amounts of debt, with
wasted money and no results to show for it at all.

There are definitely no quick solutions to all the problems in the world. If
you are looking for a magic bullet to solve all your problems, then you’d better
stop and get back to the basics. If you want to start earning money online, and if
you want to get the results that you’ve dreamed of, then you’ll just have to weed
out those problems one by one, starting with the root problem… YOU!

If you are someone who goes around purchasing product after product
with money that you don’t really have, or find that you get one too many
products that you are not satisfied with, then let’s get down to the problems that
you have first. These problems probably include:
1. Thinking that there is one magic bullet to solve all your problems.
2. Thinking that buying product after product is actually helping you.
3. Buying product after product without actually doing anything at all.
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4. Getting lost in the IM dream with no way of waking up.
5. Wandering aimlessly with no sense of direction.
6. Cherishing shiny, glittery objects rather than cold, solid substance.
7. Thinking that all of your problems can be solved externally.

Many of the problems that people face in their online business is
something that comes from within. In other words, they are their own worst
enemy, causing themselves to fail over and over again without any redemption in
sight. That is a really difficult situation to be in.

If you want things to change, then the first thing you’ll need to change is
yourself. Let’s talk about why you’re going after too many things without an end
in sight…



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Too Many Birds in Sight


When starting your journey in building up an online business, it would be
prudent for you to have a clear focus and goal. And when you have that clear
focus and goal, figure out the path you want to take to get there. There are many
different internet marketing products covering a variety of different topics. If
you spend the majority of your time skimming the surface of thousands of these
topics without getting good at any particular one, you’ll have a rough journey
ahead. It’ll definitely be really tough for you.

Before you begin, ask yourself about the type of business model that you
want to focus on. There are many different ways of earning money online, and
the type of path you choose will determine your business model in the end.
Focus on getting good at this business model that you have chosen for yourself,
and you will find yourself spending less effort and getting more results. Every
time you buy a new product, you should probably ask yourself if that product
will contribute in any way towards the particular business model which you are
working with.
If not, then it will take you a lot of time just to learn that new shiny thing,
and the results you get may not even be that good in the end. Stick with, and
concentrate on the business model which you have decided for yourself, and you
will find your focused energy breaking you through to success much sooner than
you anticipated, as does often happen when a sharp knife is focused on a piece of
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paper. Using a spoon to break through a piece of paper is much tougher, I can
tell you that…



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The Types of IM Products

Before we proceed, let’s talk about the different types of IM products that
are out there. There are products that focus on traffic-generating techniques,
products that are focused on creating good offers or products of your own,
products that tell you about productivity and self-development, and products
that teach you about technical aspects of the business.
If you can sit down and create a simple list, you will be able to categorize
the different products that you have into different types, and this will also help
you in the future when you decide to buy a new product. There are many ways
to classify IM products. For example, I can give products a classification based on
the following basic categories:
1. Technical products
2. Traffic generation products
3. Offer-related products
4. Conversion improvement products
5. Self improvement products

That’s just a basic overview, but almost all IM products can be fitted into
one of the five categories listed above. Let’s take for example, a product on
SEO. That product could be labeled as a traffic generation product, because SEO
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is a method for driving traffic to your site. A product on creating eBooks would
be an offer-related product because it teaches you how to create something that
you can offer to your customers in exchange for money. A product on
copywriting would be a conversion improvement product, because better copy
means better conversions. And so on and so forth… And there are even
products that fall into more than one of the above categories because they teach
more than one of those topics, like a product on affiliate marketing in general.
We’ll go into how you can use this categorization in the next section. But
before we move on, I’d like to give you one more way that you can categorize
IM products, and that is based on time and money. This is how you can
categorize products based on these two important resources:
1. Products that only help you earn more money.
2. Products that only help you save more time.
3. Products that help you earn money and save time.

People often say that time equals money. This is not really true as you can
always get more money, but you can never get back the time that has been
spent. But for the purposes of this classification, let’s look at both of these as
totally separate resources. Time is time, and money is money…
The reason why I have classified IM products like this is because there are
people who are doing an online business who have time to spend, but they have
no money to invest. There are also people who have the money to spend, but no
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