CMBA Info Package - 2010
Cool Mats
The COOLEST ADS in Town
Please print this important Info Package (Your Freedom Plan) for easy reading. Cool
Mats is truly your Friendly Business Opportunity that will allow you the freedom to reach
your dreams and goals. Read this document in its entirety and make an “Executive
Decision” to join Cool Mats now. We look forward to welcoming you soon as a CMBA.
Small opportunities are often the
beginning of great enterprises. emosthenes--D Cool Mats Business Affiliate (CMBA) Info Package
"The aim of advertising is to know and
understand the customer so well that the product or service sells itself." --Peter F. Drucker Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
“The Perfect Business” No Inventory to buy or stock Service in Big demand. Low start-up cost. Super fast returns. Huge recurring profits.
What could be easier than a business where your customers flock to you? Run your new business Part-Time or Full-Time
Don’t let this opportunity get away. So many times people miss out on the chance of a lifetime to become a
huge success simply out of fear or self doubt. In this business all you need
is the desire to make a lot of money and the ability to make a decision. Can you… 1. Follow a simple step-by-step procedure? 2. Talk to potential customers? 3. Surf the internet? Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
4. Use a photocopier? 5. Show people where to sign on a contract? If you answered yes to all 5 questions then you probably have what it
takes to run a Cool Mats Business Affiliate in your local area. “So simple anyone can do it.” “Get Started Today!” There is no time like the present to make your mark in this world and this may be your last chance to get into this very lucrative industry. Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
The Money Is in the Details Business of advertising is like a lot of
entrepreneurial enterprises. It
requires a lot of work.
There is no magic formula to getting
rich. Success in any business
opportunity can only be achieved
through proper research, and plain,
old-fashioned hard work.
If you're ready for a treasure chest of
proven ideas, and techniques that
can dramatically improve your business skills - and, in the process,
increase your income many times
over - you won't want to miss the
Exclusive Cool Mats Business Affiliate
opportunity. Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
A WELCOME MESSAGE
"Our prime purpose in this life is to help
others. And if you can't help them, at least don't hurt them." --Dalai Lama Dearest Future CMBA:
Welcome to Cool Mats! You can now be in business for yourself and
we are here to help. Our goal is to build a recognizable market brand
that will set you apart from every other print advertising in your area.
It’s as simple as that. To accomplish this goal, several things must
occur; great quality of our work, value for our advertisers, great care
for our restaurants and customers. If you are ready to follow the
system, it will reward you with optimum results.
We believe in the value of our relationships. We believe that honest
and open communication is essential for our growth and to achieve our
goals. These relationships include our advertisers, our customers, our
restaurants, our vendors and our Affiliates (you).
We’ve tried very hard to avoid outrageous or empty promises about
this business and about the success you can expect. We’ve included
only practical and established techniques and verified methods to get
your business up and running.
This business is not complicated, yet it can be very rewarding. Like
any successful business venture, however, the advertising profession
requires effort. But with your affiliation with Cool Mats, you have the
roadmap you need for reaching your goal of financial success. That
goal is now much closer to you.
Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
INTRODUCTION
It takes 20 years to build a reputation and five minutes to ruin it. If you think about
that, you'll do things differently. --Warren Buffett Everywhere we look we see advertising messages. When we watch
television, or listen to the radio, or drive our cars, we are bombarded with
advertising. When we’re on the Internet, we have pop-ups and billboards
screaming at us. Whether we go to the supermarket, or to school, or to
sporting events, or even to church, we see hundreds of ad messages.
Advertising is an accepted part of today’s culture. As long as there are
businesses, there will be advertising. But the advertising industry today is
fiercely competitive. How can any small business expect to succeed in this
type of environment?
The good news is that you’re tapping into a segment of the advertising
industry that has almost no competition. You are providing a unique
service that is
FREE to restaurants in your own area.
For any advertising campaign to be successful, it must serve the best
interests of
everyone involved specially “The Advertiser”. This is
particularly important in the restaurant placemat business. Following are
five major groups who will benefit from your efforts.
The Restaurant Owners – Your Distribution Partners The Local Business Firms – Your Advertisers The Restaurant’s Customers – The Reason for it All. The Printers and other Vendors – Business Partners The Advertising Company (That’s YOU and Us!) Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
Wanting something is not enough. You
must hunger for it. Your motivation must
be absolutely compelling in order to overcome the obstacles that will
invariably come your way. --Les Brown
YOUR TARGET MARKET You should be aware of the types of businesses that you should call on,
and those that you should avoid. Of course, you will decide for yourself
whether or not to call on certain types of businesses. The following
suggestions are based upon our personal beliefs only.
Restaurants, fast food establishments and mall food courts: Cool
Mats takes the local community based advertising to the next level. We
create revenue sharing agreement with restaurants, fast food
establishments and mall operators so that everyone benefits.
Advertisers. Most of the businesses in your community are excellent
prospects for placemat advertising.
Following is a list of different
types of companies and organizations that
have been on the table top placemats and tray ads that we have
produced:
Auto sales
Auto repair
Auto parts Churches
Chiropractors
Funeral homes Hair salons Roofers Day care Accountants Insurance Nail salons Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
Satellite television
TV & appliances
Opticians Real Estate Network Marketing
Video Stores Banks
Tires & batteries
Specialty stores Lawn equipment
Mortgage services
Ice cream parlors Appliance Repair Martial arts Orthodontists
Home furnishings Antiques
Flea markets
Attorneys
Hypnosis therapy Tanning salons Flooring
Transmissions Florists
Private detectives Weight Loss
Pet stores Political candidates Women’s fitness
Used clothing Copy centers Computer repair
Concrete service Printers Tile & marble Excavating
Dog grooming Auto body Barber shops
Power washing Dentists, Doctors, Pharmacies
Photographers
Towing Travel Agencies
Snow cones Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
Tattoos & Body piercing
Gift stores Hardware stores
And this is just a partial listing. As a matter of fact, almost every business
that you see is a potential advertiser. If you spend an hour or so driving
around your community, you will see enough companies to fill several
placemats.
A WORD OF CAUTION
Due to the “family friendly” nature of this type of advertising, there are some types of ads that should always be avoided. These include “adult” bookstores and lingerie shops; gambling casinos; smoke shops; bars and package liquor; illegal activities; and any type of business that may bring embarrassment to the host restaurant, to the advertisers, to the dining public, and to yourself. Selling to people who actually want to
hear from you is more effective than interrupting strangers who don't. --Seth
Godin
Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
CMBA Info Package - 2010
How it Works For Cool Entrepreneurs Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
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