Daniel Timothy Edmundson CV 2010

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DANIEL
TIMOTHY
EDMUNDSON
345 MYRTLE AVENUE
+1-201-232-3626
APARTMENT 2R
DEDMUNDSON@GMAIL.COM
BROOKLYN NEW YORK 11205
@AMERICANGRAIN
UNITED STATES OF AMERICA
FLAVORS.ME/AMERICANGRAIN

EMPLOYMENT
EXPER

TISE & SKILLS
PSFK New York, NY, USA
ADDITIONAL work experience includes freelance/volunteer
Cultural Consulting and Writing Intern 2010 – present
research, consultancy and planning for clients such as Cockpit,
Carlstadt Shirt Company, The International Exchange, the
•
Research and write about new ideas in popular, consumer and
United Negro College Fund and The Food Trust.
business culture.
•
Contribute content to the company’s online daily news feed with
HONORS were bestowed as a DesignImpact Fellow (India),
articles, photographs and videos from around the world.
WPP Fellowship Finalist (UK), Publicis Adcademy Finalist
•
Provide editorial support and strategic insight for trend reports on
(UK) and Rebranding Philadelphia’s Creative Economy
behalf of the company’s consultancy clients.
winner (USA).
•
Lead major research, writing and editing efforts for the PSFK Good
SOFTWARE proficiency includes Mac and PC platforms.
Brands Report 2010.
Microsoft Office & Adobe Creative Suites. Seasoned experience
utilizing SPSS for quantitative & statistical analysis, track-
ORGANISATION FOR DEVELOPMENT, ACTION AND
ing and reporting. Proficient in HTML, database, personal
MAINTENANCE (ODAM) Tiruchuli, India
blogging platforms and Internet research queries. Consistently
Research and Insights Fellow 2009 – 2010
researching trends in the online space through various databases in
•
Managed the digital identity of the organization through social
the areas of traditional, mobile and social networking.
networking strategies and executions. Advised on innovative ways to
share, distribute and disseminate found research knowledge.
MEMBER of Philadelphia Advertising Club & Philadelphia
•
Created and implemented all strategies for effective research,
Public Relations Association. Former Chair of United
Nations Association of Greater Philadelphia, Young
planning methodologies and interview methods across a range of
Professionals Council.
products, studies and services offered by the Indian-operated NGO.
•
Initiated business and product feasibility studies, communications

plans, forecasting and market expectations.
EDUCATION
THE WHARTON SCHOOL Philadelphia, PA, USA
UNIVERSITY OF PENNSYLVANIA Philadelphia, PA, USA
Staff Writer 2008 – 2009
The Wharton School 2008
Postbaccalaureate Diploma in Marketing
•
Lead the research development and design of the School’s principle
Graduate Coursework in Graphic Design & Typography
campaign, The Campaign for Wharton, including online presence,
video direction and copywriting.
THE UNIVERSITY OF THE ARTS Philadelphia, PA, USA
•
Prepared speeches and remarks on behalf of the Dean for global
College of Media and Communication 2006
forums and School events.
Bachelor of Science in Communication, focus on Writing
•
Oversaw project and planning management, daily reporting and
Valedictorian Candidate, College of Media & Communication
writing on behalf of Wharton External Affairs and Stewardship
Study Abroad in South Africa, 2006
Offices to further brand the mission and consistent messaging
strategy across School and University communications.
BROWNPARTNERS Philadelphia, PA, USA
Copywriter 2006 – 2008
RED TETTEMER Philadelphia, PA, USA
Copywriter 2005 – 2006

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