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Demo of International Marketing Presentation Kit
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Demo of International Marketing Presentation Kit provided by Global Manager Group, a leading global ISO Consultancy Service.
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M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-1.0 CONTENTS OF INTERNATIONAL MARKETING
TRAINING PRESENTATION
No of Slides: 210
The entire presentation kit has 2 main directories as below.
International marketing
Literature
Presentation
(Power point Slides)
(Word Files)
Programs
01 Intro
02 Competition
03 ADV & comm
04 PLC
05 Inter mktg
01 Intro
06 Pricing strategy
02 Competition
07 Total marketing effort
03 Adv & comm
08 Customer satis faction
04 PLC
Cover page
05 Inter mktg
06 Pricing strategy
07 Total marketing effort
08 Customer satis faction
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 1 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
PART-1 Topic wise Number of slides in Presentation
Part A Programs
Sr. No.
Title of Slides
No of Slide
1. Introduction
24
2.
Dealing with the competition
17
Designing and managing communications and
30
3.
advertisements
Developing, positioning, and differentiating
28
4.
products through the life cycle
5. International
marketing
50
6.
Designing pricing strategies and programs
24
7.
Managing the total marketing effort
22
8. Customer
satisfaction
18
Total No. of Slides
213
PART-A Presentation: -
Under this directory further files are made in power point presentation as per the
chapter listed below. Such ready-made PowerPoint slides are useful for
conducting in-house training program by you.
• Topic wise Power Point presentation in 08 modules as listed below.
1. Introduction
It covers what and why marketing management is, how to do it, also includes core marketing
concepts, Marketing activities and type of markets.
2. Dealing with competition
It covers about competition; describe competitive markets, types of competition, market approach,
competitive analysis, and guidelines for designing competitive strategy. About bargaining power
and how to balance customers and competitors.
3. Advertising and communication
It covers what integrated marketing and communication is, how to do it, steps for designing and
developing marketing channels, audit definitions, Types of audits, audit questions, Audit process,
details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s
conduct.
4. Product life cycle
It covers plc stages, adoptions process, how to manage product at different plc stages, how to
manage the new product and network, also describe the detail process of positioning and
differentiating.
5. International marketing
It covers major decisions, chal enges, market segmentation, international marketing five step
process, how to enter In market, advantages and disadvantages, pricing policy, factors etc.
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 2 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
6. Pricing strategy
It covers how to set the price, determine demands, analysis and selection of pricing methods and
how to design the pricing strategies.
7. Managing the total marketing efforts
It covers how to make marketing relations with other departments, to make marketing plans and
reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan controls, tips
for relationship marketing.
8. Customer satisfaction
It covers the internal and external customers, customer values, how to maximize the
customer satis faction, valuable customer data, characteristics of company to the customer
driven, customer care and some examples.
PART-2 Literature: -
It is given in word. You may also use it for further reading and circulations within audience,
also this topic covers write up for the ready reference to the trainer and trainee for understanding
and reading.
Chapter No.
SECTION
1.
Introduction
2.
Competition
3.
Advertising and managing communication
4.
Product life cycle
5.
International marketing
6.
Pricing
7.
Managing total marketing effort
8.
Customer
satisfaction
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 3 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-2.0 About Company
Global manager group is a progressive company and promoted by a group of qualified
engineers and management graduates having rich experience of 20 years in ISO
consultancy and management areas. The company serves the global customers through
on-site and off-site modes of service delivery systems. We offer a full range of consulting
services geared towards helping all types of organizations to achieve competitiveness,
certifications and compliance to international standards and regulations. So far we had
more than 900 clients in more than 35 countries. Our ready made training and
editable document kit helps the client in making their documents easy and make
them complying to related ISO standard faster.
1. Our promoters and engineers have experience of more than 900 companies globally
for management training, ISO series consultancy. We had clients in more than 35
countries.
2. Highly qualified 40 team members (M.B.A., Degree engineers) and owner is having rich
professional experience (since 1991).
3. We have 100% success rate for ISO series certification of our clients from reputed
certifying body and branded image and leading name in the market.
4. Suggest continual improvement and cost reduction measures as well as highly
informative training presentations and other products gives payback within 2 months
against our cost.
5. So far more than 50000 employees are trained by us in ISO series certification.
6. We had spent more than 60000 man-days (170 man years) in preparing ISO
documents and training slides.
Global Manager Group is committed for:
1. Personal involvement & commitment from first day
2. Optimum charges
3. Professional approach
4. Hard work and update the knowledge of team members
5. Strengthening clients by system establishment and providing best training materials in
any areas of management to make their house in proper manner
6. To establish strong internal control with the help of system and use of the latest
management techniques
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 4 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-3.0 USER FUNCTION
3.1 Hardware and Software Requirements
A. Hardware: -
• Our document kit can be better performed with the help of P3 and above computers
with a minimum 10 GB hard disk space.
• For better visual impact of the power point documentation you may keep the setting of
colour image at high colour.
B. Software used in Documentation kit
• Documents written in word 98 and window 2000 programs. You are therefore required
to have office 2000 or above with word 98 or above and power point
3.2 Features of Training kit: -
• Contains all necessary documents as listed above and comply with the requirements
of latest management concepts and more than 1000 man days (9000 hours)
• Written in Plain English
• It will save much time in typing and preparation of training material and slides alone.
• User-friendly and easy to learn.
• Developed under the guidance of experienced experts having experience of more
than 200 companies’ latest management system implementation globally.
• Provides model of a Management system that is simple and free to establish the
management concept in the laboratory.
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 5 of 5
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Levels of involvement in international marketing
High
International direct investment
Acquisitions
Joint ventures
Overseas divisions
Degree
Contractual agreements
of Risk
Franchising
and
Foreign licensing
Subcontracting
Control
Exporting
Low
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Bases for international
market segmentation
Marketing
Marketing
Environmental
Environmental
management
management
variables
variables
variables
variables
Geographic
Geographic
Political
Political
Economic
Economic
Cultural
Cultural
variables
variables
variables
variables
variables
variables
variables
variables
Product
Product
Promotion
Promotion
Price
Price
Distribution
Distribution
variables
variables
variables
variables
variables
variables
variables
variables
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
International product and promotion
strategies
Product
Do not
Develop
change
Adapt
new
product
product
product
Do not
Straight
Product
Product
change
extension
adaptation inventio
promotion
i
on
n
ot
Communicatio
Dual
Adapt
r
om
n adaptation
adaptation
promotion
P
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-1.0 CONTENTS OF INTERNATIONAL MARKETING
TRAINING PRESENTATION
No of Slides: 210
The entire presentation kit has 2 main directories as below.
International marketing
Literature
Presentation
(Power point Slides)
(Word Files)
Programs
01 Intro
02 Competition
03 ADV & comm
04 PLC
05 Inter mktg
01 Intro
06 Pricing strategy
02 Competition
07 Total marketing effort
03 Adv & comm
08 Customer satis faction
04 PLC
Cover page
05 Inter mktg
06 Pricing strategy
07 Total marketing effort
08 Customer satis faction
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 1 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
PART-1 Topic wise Number of slides in Presentation
Part A Programs
Sr. No.
Title of Slides
No of Slide
1. Introduction
24
2.
Dealing with the competition
17
Designing and managing communications and
30
3.
advertisements
Developing, positioning, and differentiating
28
4.
products through the life cycle
5. International
marketing
50
6.
Designing pricing strategies and programs
24
7.
Managing the total marketing effort
22
8. Customer
satisfaction
18
Total No. of Slides
213
PART-A Presentation: -
Under this directory further files are made in power point presentation as per the
chapter listed below. Such ready-made PowerPoint slides are useful for
conducting in-house training program by you.
• Topic wise Power Point presentation in 08 modules as listed below.
1. Introduction
It covers what and why marketing management is, how to do it, also includes core marketing
concepts, Marketing activities and type of markets.
2. Dealing with competition
It covers about competition; describe competitive markets, types of competition, market approach,
competitive analysis, and guidelines for designing competitive strategy. About bargaining power
and how to balance customers and competitors.
3. Advertising and communication
It covers what integrated marketing and communication is, how to do it, steps for designing and
developing marketing channels, audit definitions, Types of audits, audit questions, Audit process,
details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s
conduct.
4. Product life cycle
It covers plc stages, adoptions process, how to manage product at different plc stages, how to
manage the new product and network, also describe the detail process of positioning and
differentiating.
5. International marketing
It covers major decisions, chal enges, market segmentation, international marketing five step
process, how to enter In market, advantages and disadvantages, pricing policy, factors etc.
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 2 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
6. Pricing strategy
It covers how to set the price, determine demands, analysis and selection of pricing methods and
how to design the pricing strategies.
7. Managing the total marketing efforts
It covers how to make marketing relations with other departments, to make marketing plans and
reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan controls, tips
for relationship marketing.
8. Customer satisfaction
It covers the internal and external customers, customer values, how to maximize the
customer satis faction, valuable customer data, characteristics of company to the customer
driven, customer care and some examples.
PART-2 Literature: -
It is given in word. You may also use it for further reading and circulations within audience,
also this topic covers write up for the ready reference to the trainer and trainee for understanding
and reading.
Chapter No.
SECTION
1.
Introduction
2.
Competition
3.
Advertising and managing communication
4.
Product life cycle
5.
International marketing
6.
Pricing
7.
Managing total marketing effort
8.
Customer
satisfaction
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 3 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-2.0 About Company
Global manager group is a progressive company and promoted by a group of qualified
engineers and management graduates having rich experience of 20 years in ISO
consultancy and management areas. The company serves the global customers through
on-site and off-site modes of service delivery systems. We offer a full range of consulting
services geared towards helping all types of organizations to achieve competitiveness,
certifications and compliance to international standards and regulations. So far we had
more than 900 clients in more than 35 countries. Our ready made training and
editable document kit helps the client in making their documents easy and make
them complying to related ISO standard faster.
1. Our promoters and engineers have experience of more than 900 companies globally
for management training, ISO series consultancy. We had clients in more than 35
countries.
2. Highly qualified 40 team members (M.B.A., Degree engineers) and owner is having rich
professional experience (since 1991).
3. We have 100% success rate for ISO series certification of our clients from reputed
certifying body and branded image and leading name in the market.
4. Suggest continual improvement and cost reduction measures as well as highly
informative training presentations and other products gives payback within 2 months
against our cost.
5. So far more than 50000 employees are trained by us in ISO series certification.
6. We had spent more than 60000 man-days (170 man years) in preparing ISO
documents and training slides.
Global Manager Group is committed for:
1. Personal involvement & commitment from first day
2. Optimum charges
3. Professional approach
4. Hard work and update the knowledge of team members
5. Strengthening clients by system establishment and providing best training materials in
any areas of management to make their house in proper manner
6. To establish strong internal control with the help of system and use of the latest
management techniques
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 4 of 5
M106- DEMO OF INTERNATIONAL MARKETING
TRAINING PRESENTATION KIT
Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm
Chapter-3.0 USER FUNCTION
3.1 Hardware and Software Requirements
A. Hardware: -
• Our document kit can be better performed with the help of P3 and above computers
with a minimum 10 GB hard disk space.
• For better visual impact of the power point documentation you may keep the setting of
colour image at high colour.
B. Software used in Documentation kit
• Documents written in word 98 and window 2000 programs. You are therefore required
to have office 2000 or above with word 98 or above and power point
3.2 Features of Training kit: -
• Contains all necessary documents as listed above and comply with the requirements
of latest management concepts and more than 1000 man days (9000 hours)
• Written in Plain English
• It will save much time in typing and preparation of training material and slides alone.
• User-friendly and easy to learn.
• Developed under the guidance of experienced experts having experience of more
than 200 companies’ latest management system implementation globally.
• Provides model of a Management system that is simple and free to establish the
management concept in the laboratory.
www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405
Page 5 of 5
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Levels of involvement in international marketing
High
International direct investment
Acquisitions
Joint ventures
Overseas divisions
Degree
Contractual agreements
of Risk
Franchising
and
Foreign licensing
Subcontracting
Control
Exporting
Low
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Bases for international
market segmentation
Marketing
Marketing
Environmental
Environmental
management
management
variables
variables
variables
variables
Geographic
Geographic
Political
Political
Economic
Economic
Cultural
Cultural
variables
variables
variables
variables
variables
variables
variables
variables
Product
Product
Promotion
Promotion
Price
Price
Distribution
Distribution
variables
variables
variables
variables
variables
variables
variables
variables
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
International product and promotion
strategies
Product
Do not
Develop
change
Adapt
new
product
product
product
Do not
Straight
Product
Product
change
extension
adaptation inventio
promotion
i
on
n
ot
Communicatio
Dual
Adapt
r
om
n adaptation
adaptation
promotion
P
Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
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