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Design Thinking for Geeks Nina Khosla & Doug Tarlowwww.youngandbrilliant.net & www.dougtarlow.com The Design ProcessUnderstandObserveDefineIdeatePrototypeTest(It’s not that different from what you do, but let’s figure out what we’re talking about anyways.)UnderstandObserveDefineIdeatePrototypeTest“Deep dive.” Understand. Build Knowledge.UnderstandObserveDefineIdeatePrototypeTest“Deep dive” is a fancy term for doing research. (lots of it)UnderstandObserveDefineIdeatePrototypeTestLook with a blank slate.Look for related and analogous examples.Stay as open as possible and embrace uncertainty.UnderstandObserveDefineIdeatePrototypeTestWatching.Interviewing.Learning.Stalking.UnderstandObserveDefineIdeatePrototypeTestEthnography.Developed to study tribes like these...UnderstandObserveDefineIdeatePrototypeTestEthnography....and adapted to study tribes like these.UnderstandObserveDefineIdeatePrototypeTestHow do I do it?Observations: It’s not stalking, but it’s close.The Ethnographic Interview: It’s not about you (or your product), its about them. UnderstandObserveDefineIdeatePrototypeTestHow do I do it?Observations: It’s not stalking, but it’s close.The Ethnographic Interview: It’s not about you (or your product), its about them. ... In the digital space?Usability + Observing in User interviews + tracking tools“public” spaceswalkthroughs