Designing with Psychology in Mind

Designing with Psychology in Mind5 principles from psychology that we can use to inform web design @bokardoKurt Lewin“Founder of Social Psychology”B=⨍(PE)Lewin’s EquationB=⨍(PE)Behavior is a function of a Person & their EnvironmentWe can’t change the PersonB=⨍(PE)But we can change Behavior by designing the EnvironmentAhem...that’s our job.When we as web designers create screens we are de ning the universe for our users. We are crafting an environment through which all activity occurs. This is a huge responsibility! If something doesn’t exist in the interface, it doesn’t exist period. In this way we are playing God...The Stanford Prison Experimenthttp://www.youtube.com/watch?v=RKW_MzREPp4The Lucifer Effect raises a fundamental question about human nature: How is it possible for ordinary, average, even good people to become perpetrators of evil? In trying to understand unusual, or aberrant behavior, we often err in focusing exclusively on the inner determinants of genes, personality, and character, as we also tend to ignore what may be the critical catalyst for behavior change in the external Situation or in the System that creates and maintains such situations.(aka the Fundamental Attribution Error)Behavior change: Change people from offline shoppers to online buyersBehavior change: Change people from prospective to happy clients