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Deutsche Telekom BarCamp 03, 25 June 2009

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Deutsche Telekom BarCamp 03, 25 June 2009
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  • Added: April, 14th 2011
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  • Tags: twitter, business 20, enterprise 20, clue train, proactive consumer, social media, marketing, digital native, xing, e20, barcamp, telekom, brand
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  1. Telekom Barcamp  #tbar03  You are the brand.  ©2009  Jackson Bond, Senior Manager, Corporate Development, XING AG  25 June 2009 
  2. hKp://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/26/enterprise206b.jpg 
  3. Who is this guy?  www.?ickr.com/photos/laughingsquid/2475506085/  Tony Hsieh, zappos,   Video  He gets it! 
  4. She gets it!  Video  Tony Hsieh, zappos,   Who is this guy?  hKp://www.burda.de/hps/upload/hxmedia/hbmi/HBAXhlUR_450r450.jpg 
  5. Does he get it?  Who is this guy?  www.wikinfo.org/index.php/Ren%C3%A9_Obermann  Tony Hsieh, zappos,   Video 
  6. So what the heck is going on?  Communides? Conversadons?   Clue Train? 
  7. hKp://www.cluetrain.com/ 
  8. hKp://www.cluetrain.com/ 
  9. hKp://www.?ickr.com/photos/docsearls/391793459/ 
  10. hKp://www.?ickr.com/photos/docsearls/391793459/ 
  11. http://www.flickr.com/photos/shelisrael/2617918459/ 
  12. Today, Business, Society, Polidcs are all  being rede?ned from the ground up. 
  13. Who is this guy?  Tony Hsieh, zappos,   Video  He never got it! 
  14. Who is this guy?  Tony Hsieh, zappos,   Video  He never got it! 
  15. http://thesituationist.files.wordpress.com/2009/03/crowds.jpg The people... the consumers... are  empowered through social media. 
  16. PROACTIVE CONSUMERS 
  17. Proacdve Consumer  •? Cridcal, Informed  •? Communicates immediately, collaboradvely  •? Social  •? Mobile  •? Globally Oriented  •? Extroverted  •? Digitally Empowered  •? Culdvates Networks – only trusts their networks 
  18. Our Tools  •? Mobile Hardware:   –? PDAs,   –? Blackberries,   –? iPhone  –? Laptops  •? Social Networks:   –? TwiKer   –? Facebook   –? XING  –? FriendFeed  –? LinkedIn  –? Corporate Networks 
  19. Tools for exercizing   Opinion, Dialog, Change, Distribu5on 
  20. Digital Nadves  •? 18?31 Year Olds: „Digital Nadves“  •? Freedom / Choice  •? Customize  •? Scrudny  •? Collaborate  •? Entertainment / Fun  •? Self?Organisadon  •? Social Producdon 
  21. hKp://www.burda.de/hps/upload/hxmedia/hbmi/HBAXhlUR_450r450.jpg  It is an itera5ve close reladonship  between brands and consumers.  CAROLYN MCCALL   CEO, GUARDIAN MEDIA GROUP 
  22. Single isolated channels are not  http://www.kellogg.northwestern.edu/kwo/win06/images/page30.jpg enough. You constantly have to  be where the customers are.   MICHELE AZAR,  VICE PRESIDENT, EMERGING CHANNELS,   BEST BUY 
  23. In this new age, the more valuable  reladonship for a brand is not through  adverdsers but collabora5ng with       consumers.  Social Networks are the most successful  enterprises today, based on openness and  sharing.  hKp://www.johnsmockphoto.com/porpolio.html  JEFF JARVIS  AUTHOR OF   „WHAT WOULD GOOGLE DO.“,   BUZZMACHINE.COM  
  24. www.?ickr.com/photos/laughingsquid/2475506085/  We strive to deliver the Best Customer  Experience...which comes from the Best  Company Culture.  TONY HSEIH  CEO, Zappos 
  25. To create a community...you  have to be a community. 
  26. Corporate Social Networking  Community Branding – some examples  ? employee?communi5es  ? customer?community   ? user?communi5es  ? fan?groups 
  27. So what the heck is going on?  Communides? Conversadons?   Clue Train? 
  28. Paradigm ShiC  CUSTOMERS NO LONGER   GO TO BRANDS  BRANDS GO   TO WHERE CUSTOMERS ARE  = SOCIAL NETWORKS 
  29. Thanks for your aOen5on.  Jackson Bond  Senior Manager, Corporate Development  jackson.bond@xing.com 

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