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Deutsche Telekom BarCamp 03, 25 June 2009
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- Telekom Barcamp #tbar03 You are the brand. ©2009 Jackson Bond, Senior Manager, Corporate Development, XING AG 25 June 2009
- hKp://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/26/enterprise206b.jpg
- Who is this guy? www.?ickr.com/photos/laughingsquid/2475506085/ Tony Hsieh, zappos, Video He gets it!
- She gets it! Video Tony Hsieh, zappos, Who is this guy? hKp://www.burda.de/hps/upload/hxmedia/hbmi/HBAXhlUR_450r450.jpg
- Does he get it? Who is this guy? www.wikinfo.org/index.php/Ren%C3%A9_Obermann Tony Hsieh, zappos, Video
- So what the heck is going on? Communides? Conversadons? Clue Train?
- hKp://www.cluetrain.com/
- hKp://www.cluetrain.com/
- hKp://www.?ickr.com/photos/docsearls/391793459/
- hKp://www.?ickr.com/photos/docsearls/391793459/
- http://www.flickr.com/photos/shelisrael/2617918459/
- Today, Business, Society, Polidcs are all being rede?ned from the ground up.
- Who is this guy? Tony Hsieh, zappos, Video He never got it!
- Who is this guy? Tony Hsieh, zappos, Video He never got it!
- http://thesituationist.files.wordpress.com/2009/03/crowds.jpg The people... the consumers... are empowered through social media.
- PROACTIVE CONSUMERS
- Proacdve Consumer •? Cridcal, Informed •? Communicates immediately, collaboradvely •? Social •? Mobile •? Globally Oriented •? Extroverted •? Digitally Empowered •? Culdvates Networks – only trusts their networks
- Our Tools •? Mobile Hardware: –? PDAs, –? Blackberries, –? iPhone –? Laptops •? Social Networks: –? TwiKer –? Facebook –? XING –? FriendFeed –? LinkedIn –? Corporate Networks
- Tools for exercizing Opinion, Dialog, Change, Distribu5on
- Digital Nadves •? 18?31 Year Olds: „Digital Nadves“ •? Freedom / Choice •? Customize •? Scrudny •? Collaborate •? Entertainment / Fun •? Self?Organisadon •? Social Producdon
- hKp://www.burda.de/hps/upload/hxmedia/hbmi/HBAXhlUR_450r450.jpg It is an itera5ve close reladonship between brands and consumers. CAROLYN MCCALL CEO, GUARDIAN MEDIA GROUP
- Single isolated channels are not http://www.kellogg.northwestern.edu/kwo/win06/images/page30.jpg enough. You constantly have to be where the customers are. MICHELE AZAR, VICE PRESIDENT, EMERGING CHANNELS, BEST BUY
- In this new age, the more valuable reladonship for a brand is not through adverdsers but collabora5ng with consumers. Social Networks are the most successful enterprises today, based on openness and sharing. hKp://www.johnsmockphoto.com/porpolio.html JEFF JARVIS AUTHOR OF „WHAT WOULD GOOGLE DO.“, BUZZMACHINE.COM
- www.?ickr.com/photos/laughingsquid/2475506085/ We strive to deliver the Best Customer Experience...which comes from the Best Company Culture. TONY HSEIH CEO, Zappos
- To create a community...you have to be a community.
- Corporate Social Networking Community Branding – some examples ? employee?communi5es ? customer?community ? user?communi5es ? fan?groups
- So what the heck is going on? Communides? Conversadons? Clue Train?
- Paradigm ShiC CUSTOMERS NO LONGER GO TO BRANDS BRANDS GO TO WHERE CUSTOMERS ARE = SOCIAL NETWORKS
- Thanks for your aOen5on. Jackson Bond Senior Manager, Corporate Development jackson.bond@xing.com
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