Developing a Social Media Plan

Developing a Social Media Plan
Tirza Hollenhorst Barrett Michael tirzalyn@ifpeople.net bmichael@ifpeople.net 678 608 3408 281 844 1184 www.ifpeople.net www.ifpeople.net What’s this whole social media thing? It’s not… traditional marketing It definitely isn’t… advertising Social media defines the activities that integrate technology, social interaction and the sharing of words, images, video and audio. In other words… Social media is a conversation that takes place online. It’s a conversation more people are joining every day.People like this guy. •  By 2010, millenials will outnumber baby boomers •  $350 billion in spending power •  Spend over 16 hours a week online •  96% have joined a social network •  They care about what their friends think and what they like, not traditional marketing and ads UniversalMcCan Comparative Study on Social Media Trends http://tinyurl.com/dlzqnx “Consumer 2.0” by Mr.Youth and RepNation Media http://tinyurl.com/cpja9q And people like her. •  41% of babyboomers have visited a social networking site•  +55 Women fastest growing demographic on Facebook•  More stable, dependable income “The Fasted Growing Demographic on Facebook” http://tinyurl.com/bl99qo Social media is... Consumer-driven Transparent Engaging Inclusive Sincere