Digital Media Planning 2010

digital planningmobileand social media18th February 2010Thursday, 18 February 2010today’s menuthe digital media landscapedigital planning processsocial mediarules of social engagementmobile mediathe opportunityThursday, 18 February 2010online media buyingused to bequite simplePPCCPCCPMThursday, 18 February 2010the landscape3rd PartyPartnershipsMobilesearch and displayis diversifyingCPCSocialMediaandCPMSEOCPEwill continue to(display)PPCCPAThursday, 18 February 2010digital media landscape: early 2000sInstant Return for AdvertiserCPACPLPPCCPC CPMResponseBranding(network buy)CPM(site specific)3rd Party SponsorshipsLonger-term Return for AdvertiserThursday, 18 February 2010digital media landscape: nowInstant Return for AdvertiserCPACPLPPC inc. mobile searchCPC CPMResponseBrandingCPE(network buy)CPMSEOmobile apps(site specific)3rd Party Social MediaSponsorships(outreach)Social MediaLonger-term Return for Advertiser(monitoring)Thursday, 18 February 2010planning processMedia & gClient Business Agency BriefingObjectives Accept BriefBriefinAgreedClient Agency plan Agency Agency feedback on media recommend conduct strategy /placement media Audience Planningapproachselectionstrategy ResearchAgency ivationCreative Ongoing negotiate ActTraffickedReporting & media buyOptimisationThursday, 18 February 2010PLANNING PROCESS: BRIEFINGClient Brief‣ Budget‣ Timings‣ Product‣ Audience‣ ObjectivesThursday, 18 February 2010PLANNING PROCESS: BRIEFINGObjectives Agreed‣ Business‣ MediaThursday, 18 February 2010PLANNING PROCESS: BRIEFINGAgency Accept Brief‣ Agency has been able to feedback on client’s brief‣ Once accepted agency to turn around response with in agreed SLAThursday, 18 February 2010