EFFECTS OF GENDER ROLE ON THE JUDGMENT OF MASCULINE SIGNS
Masculinity is a multi-dimensional, fairly pliable construct that some scholarsapproach from a biological perspective, others approach from a social constructionist
perspective, and others approach from a unifying perspective. Part of the environment
that informs the meaning of masculinity to a given culture is the mass media. This study
takes the constructivist theoretical perspective, which attempts to explain the activation of
schemata. The schematic process for this study concerns how people perceive, process,
and judge masculine signs. This study seeks to explain gender role orientation’s
influences on the development of schemata for masculinity as evidenced by differences in
assessments of differing masculine images. Participants (N = 747) rated their own sex
role orientation and then assessed the sex role orientation and evaluated the masculine
imagery. The results of this experiment reveal that gender role has a limited effect on
schematic development for masculinity. Though gender role affects how we perceive our
world, the extent to which it influences that perception is smaller than expected.
Directions for future research are also offered.
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