English as Fashion : English Mixing in Women's Fashion Magazines

This study aims to provide discursive interpretation of mixed languages in women's magazines. More specifically, this study concerns how English mixing contributes to self-distinction through fashion. The total number of 260 headlines and sub-headlines of three Korean women's magazines are selected for this study. The result of this study clearly shows the total tokens of English mixing depend on the fashion-related quality of the selected magazines. The findings of this study imply that English is regarded as a 'stylish language' and that this general recognition leads to acknowledgement of prestigious status of English in South Korea.