We are unable to create an online viewer for this document. Please download the document instead.
Facebook for BusinessCost Effective Marketing Using . .Digital H illHill is a WebWeb Design and Internet Marketing firmfirm offof eringfering webweb development , Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.Digital Hill Multimedia, Inc. www.DigitalHill.comAgendag What is Facebook & Why is it Important? How to Get Started How to Create YHow to Create oY ur Business PaP ge 10 Ways to Market Your Business with Facebook Wh t ta o M Measure & H & HowDigital Hill Multimedia, Inc. www.DigitalHill.comWhat is Facebook?Digital Hill Multimedia, Inc. www.DigitalHill.comWhy You Should Care? Over 350 million active users (more than the pop. of the United States! 600,000 new users every day Just moved into the #2 slot of most trafficked website; only Google Search has more visits per month More than half of all users are beyond college age Fastest growing demographic is those 35 years or older Segment with the greatest percentage of growth is women age 55-60, up 175% in SeptemberDigital Hill Multimedia, Inc. www.DigitalHill.comWhy You Should Care? Average user has 130 friends Average user is spending 55 minutes per day on Facebook Average user becomes a fan of 2 Business Pages each month More than 65 million users access Facebook through their mobile phone 125 000 , users ithiw n 50 ailm edira us f Gohos enwho are ages 25-65; 207,000 if you include South Bend and Fort WayneDigital Hill Multimedia, Inc. www.DigitalHill.comSocial Media = Networking Event+ Tradeshow + Lunch with a Friend It’s networking, showcasing your business, and connecting on a less formal level Without constraints of time or space More public – easier for other people to listen inDigital Hill Multimedia, Inc. www.DigitalHill.comAdvice… Meet people & businesses, and start conversations Add value – Be helpful add your 2 cents, answer ,questions, express your likes Ask questions listen ,to others listen to others’ adviceDigital Hill Multimedia, Inc. www.DigitalHill.comBusiness Goals for Using FacebookGet FoundIncrease Internet VisibilityConnec tt an d Ed E gn ga eCreate a CommunityPromote BrandDigital Hill Multimedia, Inc. www.DigitalHill.comAgendag What is Facebook & Why is it Important? How to Get Started How to Create YHow to Create oY ur Fan Paur Fan P ge 10 Ways to Market Your Business with Facebook Wh t ta o M Measure & H & HowDigital Hill Multimedia, Inc. www.DigitalHill.comPersonal Profile vs. Business Pageg Set up a Personal Profile first and then create a Business Page that you will administer Persona l Pl Profiles h filhave f friend i ds ( (mutua ll acceptance) and Business Pages have fans (one-way oy pt-in)Digital Hill Multimedia, Inc. www.DigitalHill.com