F inding A n O ld F r iend J u st G o t E a sier W it h T h e P e ople S e arch I n A n O n line D i rectory Businesses today insist on an online presence and there are specialized marketing agencies that are hired to expand reach and visibility for the company or the brand online. These agencies not only work out a campaign and strategy to promote the client online but also ensure that the potential as well as target customers are aware of the online site of the company. Marketing agencies need to use a lot of different ideas to stay above the very stiff competition that exists online. With the variety of options available a browser is quite spoilt for choice and has a short attention span. These agencies also need to ensure that the website is attractive enough as wel as informative enough to hold the browsers attention. The right SEO content wil also get it noticed by the important search engines and marketing strategies include directory listing under business searches as wel . This listing under a B u siness S e arch heading ensures added chance of browsers finding out about the business. Such online directories are like yel ow pages directory. Like a yellow pages directory, online directories have various businesses that are listed by type of business and by city as well. This makes it easy for someone looking for a business in a particular city or region by entering the category of business and the city or zip code in the business search category. People search is also done the same way with the name of the person and the city helping to narrow down the search. Reverse lookup works the same way as people search but the engine will search with the telephone number as a category. Coupon search is also done similarly and the names of the stores that accept the coupon wil be listed. Among the many directories in cyberspace one of them is Fast411. This directory is specific to America and has millions of listings under categories like people search, coupon search, reverse lookup and definitely under B u siness S e arch . This site is run by the sites powerful search engine and uses even Google to map many of the addresses if a browser needs map interface. Every city, province and zip code is accounted for on this site making it one of the most informative directories in the cyber world. With multiple listings under every category a browser can further narrow down the search with the additional search fields that are available.
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