First Person: 5 Ways We're Growing Our Small Business
Our business' mission is to help other small business owners improve their revenues and increase their
bottom line. To do so, we offer small business computer consulting services that include developing web
sites, implementing computer networks and software installations, and
general computer support. We could tell when the economy started to
improve by the increased number of unsolicited calls we received to
take on new clients. But before the economic up turn we identified
ways to continue to keep our small business growing and profitable.
Make a few Cold Calls - My husband absolutely loves meeting new people and learning about their
businesses. He's personable, truly interested and credible, and all of that comes across clearly when you
meet him. For him, one of the best ways to generate new leads, is to spend a part of his day out in the
community meeting small business owners.
Show interest in Your Clients' Business - my husband and I go way beyond the scope of our computer
consulting business in order to help our clients succeed. Besides the obvious
extensions of web development like search engine optimization and marketing,
we've made suggestions about offering wireless services to their customers,
structuring their office and waiting rooms, and promotions that might help them
increase sales. While we don't ask for compensation for most of those items, they
understand that our motivation is to make them more profitable, and that the work
we do charge for will fulfill that same goal.
Word of Mouth/Referral - building credibility with your clients can generate many new prospects for
your business. Our clients recommend us to their friends, family and business associates. What makes
this ideal is our potential customers are already convinced that we can help their
business before we even have an initial meeting.
Do Upfront work to Generate Interest (Loss Leader) - sometimes its necessary to spend
a little time or money to make money. We have gone online to look for and assess
existing websites of local businesses. If we find a business that doesn't have a web site or one that we
consider sub par, we take the time to create a demo for them. This gives them a chance to see what a
small investment can do for them. We've also absorbed online marketing costs for a month so that they
can see what the results of advertising can do for their business. Sure, there are times when we won't
make that sale, but if done right, the material can be reused for other businesses in
the same line of work.
Lining Up Additional Help - unless you have a consistent amount of incoming work,
hiring a full time employee may not be viable. We have positioned ourselves for
growth by looking into other creative options for supplemental staff. For
technology work there are thousands of skilled resources available through
freelance websites. Over the past two years we've developed relationships with
some contractors that we work well with, can turn around our excess work quickly and provide a high
quality product we can feel good about.
For more professional information and Tips To Grow Your Small Business you can contact Us :
C.J. Mackey Press
1785 5th Ave
New York, NY 10003
Growing Your Small Business