Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It

B-M Evidence-Based Communications presents:Fortune 50 Use of Mobile: If You’ve Got It, Flaunt ItMobileis positioned to bethe dominant channelfor both internal and externalcorporate communications.Fortune 50 Use of Mobile62%of Fortune 50 companies have a mobile website or application……but only39%of those with a mobile presence make it readily known on their websitesMobile-Optimized Websites38% of the Fortune 50 havemobile-optimized websitesB2B-oriented organizations can Costco’s mobile website also benefit from maintaining State Farm’s allows consumers enables simplified browsing mobile-optimized websites. to get insurance quotes, which is conducive to a Dow Chemical’s mobile website report accidents and locate mobile-sized screen. Users can is targeted specifically repair facilities easilymake purchases, initiate and to investor relations, from it’s mobile-optimized renew memberships with information and optionshome page.and sign up for text message that are relevant to alerts on the mobile website.on-the-go shareholders.Mobile ApplicationsFortune 50 Companies with Mobile Applications58%While the Android’s market share is quickly catching up to that of the iPhone and Blackberry, companies are of Fortune 50 still focused on building corporations have apps for the iPhone.mobile applications*83% of iPhone apps are also iPad compatibleI’m catching you!AndroidiPhoneRIMMicrosoft BlackberryWindows533%Mobilechange*19%Market -6%28%30%-19%Share Q3 change*15%17%change*2010change**Market share increase, Q3 2009 v. Q3 2010, NielsenTransactions, Not Just Information43%of companies’ mobile websites/apps allow for transactions/interaction with stakeholders.Walgreens allows customers to Home Depot enables refill prescriptions by scanning the shopping via mobile.barcode with their smartphones.Bank of America lets customers transfer funds and pay bills with their smartphones.SMS/Text Message Marketing…but only 70%22%of adults useof Fortune 50 SMS/text messagingcompanies useSMS/text messagingWalmart sends alerts about Target sends text alerts that Johnson & Johnson’s text4baby promotions and notifications about include bar codes for provides timely updates to photo/prescription pick-upredeeming promotions.promote moms’ and babies’ healthTake a Picture: QR CodesTo use a QR code, download a QR code reader to your smartphone and scan the two-dimensional image below. of Fortune 50 This QR code will take you to companies are using the Burson-Marsteller Blog.QR codes*Verizon used QR codes to promote applications using the DROID.Fortune 50 companies that use *QR codes are two-dimensional barcodes that are QR codes often include them in ads encrypted with information. Consumers scan the codes with mobile phones and in return receive any to deliver additional content to a information ranging from photos to product data. stakeholder’s smartphone.Mobilize!MethodologyThe Burson-Marsteller & Proof research teams looked at the Fortune 50 corporations’ use of mobile tools and communications, including optimized mobile website presence and application deployment on the Android, BlackBerry, iPhone and iPad. The team also examined the  Dip Your Toe in the Mobile Waters by Developing companies’ communication of mobile activities and SMS programs, as a Mobile-Optimized Website:well as the companies’ use of QR codes. Data was collected between Our State of Mobile Communications research October 25 and November 5, 2010.showed that one-half of U.S. adults will have a smartphone by 2011. Businesses that are not Other Burson-Marsteller/Proof Digital Research:interacting with stakeholders via mobile are missing a huge opportunity to connect.• The State of Mobile Communications• Fortune Global 100 Social Media Study•Do More Than Push Out Your Same, Tired Asia Pacific Social Media Check-up• Latin America Social Media Check-upContent:• U.S. Advocacy Groups' Use of TwitterMobile includes voice, images and video – not just words. Deliver location-based content and enable Bill Kemptransactions that are unique to mobile. Take U.S. Digital Chair212.614.4909advantage of the fact that you can reach stakeholders william.kemp@proofic.comanytime and anywhere.B.L. OchmanManaging Director, Emerging Media@BMGlobalNews212.614.4984 If You’ve Got It, Flaunt It:b.l.ochman@proofic.comOnce you have a mobile presence, let everyone know. Chris GeeAdvertise it on your homepage and tell stakeholders Managing Director, Digital Media212.614.5093via email. Anywhere you mention your social media chris.gee@proofic.compresence, make sure your mobile offerings are Zach Ambrosementioned also.@ProofTweetsManager, Digital Media212.614.4119zach.ambrose@proofic.com