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Fun in Functional 2009
- Added: May, 12th 2011
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- Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
- First, some terminology…
- What is Social Media?
- What is Social Media? player-created content
- What is Social Media? player-created content social infrastructure
- What is Social Media? player-created content social infrastructure tools for sharing
- What is a Game?
- Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
- Informal Definition a structured experience with rules and goals that’s fun
- Games tap into our primal response patterns
- Games engage us in flow
- What are Game Mechanics? the systems and features that make games fun , compelling and addictive
- Game Mechanics for Social Media
- Collecting
- Show me your stuff! Impressive Collection = Bragging Rights
- The Power of Completing a Set only X more to go…
- Game Mechanics for Social Media
- Collecting
- Points
- Game Points are given by the system
- Social Points are given by other players
- Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop
- Leaderboards drive player behavior… … and express community values
- Levels punctuate the game experience… … and unlock new powers and access
- Game Mechanics for Social Media
- Collecting
- Points
- Feedback
- Feedback accelerates mastery…
- … and adds fun
- Social feedback drives engagement
- Game Mechanics for Social Media
- Collecting
- Points
- Feedback
- Exchanges
- Exchanges are structured social interactions basic, primal form of social engagement
- Social Exchanges can be explicit…
- … or implicit (i.e. emergent)
- Some social environments have both comments are implicit “ Add Friend” is explicit
- Game Mechanics for Social Media
- Collecting
- Points
- Feedback
- Exchanges
- Customization
- Character Customization
- Interface Customization
- How is Social Media influencing Games?
- Trends in Social Media
- Accessible
- Trends in Social Media
- Accessible
- Recombinant
- Trends in Social Media
- Accessible
- Recombinant
- Syndicated
- Case Study: Youtube
- What do you collect?
- How do you earn points?
- How do you get feedback?
- Where do you have exchanges?
- How do you customize your experience?
- Is the service accessible?
- Are the data objects recombinant?
- Can the service be syndicated?
- Case Study: Twitter
- What do you collect?
- How do you earn points?
- How do you get feedback?
- Where do you have exchanges?
- Can you customize your experience?
- Is the service accessible?
- Are the data objects recombinant?
- Can the service be syndicated?
- Case Study: PhotoGrab
- What do you collect? awards, games played and created
- How do you earn points? playing games, improving your skill, creating popular games
- How do you get feedback? in-game (score and rating), meta-game (stats and notifications)
- Where do you have exchanges? comments, notifications
- Can you customize your experience? Customized game skins and data feeds
- Is the service accessible? EZ game UI and game creation
- Are the data objects recombinant? Recombinant games and game objects
- Can the service be syndicated? RSS feeds, widgets
- What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com
- @
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