Rowenta Enlists Elite Fashion Designer Althea Harper and DIY Expert Jenni
Radosevich as Official Brand Ambassadors.
Global Garment Care Leader Partners With Two Of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts,
Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and
Ontario and the Canadian province of City's
Top Fashionistas
NEW YORK, Aug. 2, 2012 /PRNewswire/ -- Rowenta, the leading
manufacturer of high-performance steam irons, garment steamers and steam
stations is proud to announce that elite Fashion Designer and Project
Runway Project Runway is an American reality television series on the Bravo network that focuses
on fashion design. Its contestants compete with each other to create the best clothes and are
usually restricted in their time, materials, and theme. Alumni Althea Harper and D.I.Y. Expert
Jenni Radosevich now serve
as official Brand Ambassadors. Each Artist represents Rowenta in the
public eye and engages consumers with lifestyle and fashion oriented
projects.
Althea Harper turned heads in the fashion industry when she placed
runner-up on season six of Lifetime's hit reality television series
"Project Runway." Currently, she manages her own fashion line
- ALTHEA HARPER and has worked alongside iconic designers such as Tory
Burch, Anna Sui and Vivienne Westwood Dame Vivienne Westwood, DBE, RDI, (born 8 April,
1941) is an English fashion designer largely responsible for modern punk and new wave
fashions[1].
She is linked with the Sex Pistols via Malcolm McLaren and their SEX/Seditionaries. Harper
serves as Rowenta's
official Brand Ambassador in the realm of fashion design, offering a
unique perspective on proper garment care maintenance, wardrobe design
and key fashion trends.
Jenni Radosevich, critically acclaimed Blogger, Author and former
Contributor for InStyle, is an expert at teaching others how to recreate
expensive runway looks and luxury home decor items at a fraction of the
cost - with the added satisfaction of doing it yourself. She recently
published, I SPY DIY DIY
abbr.
do-it-yourself
DIY or d.i.y. Brit, Austral & NZ do-it-yourself
DIY
abbr DIY
do it yourself a DIY shop/job. STYLE (Potter Craft/Crown Publishing), an
encyclopedia in trendy homemade fashions. Radosevich serves as
Rowenta's official Brand Ambassador in the realm of lifestyle and
home decor, contributing a plethora of do-it-yourself projects that can
be easily executed by crafters of all skill levels.
"Rowenta is excited to be partnering with Ms. Harper and Ms.
Radosevich," said Michele Lupton Marketing Communications Director,
Groupe SEB Noun 1. SEB - a form of staphylococcal enterotoxin that has been used as an
incapacitating agent in biological warfare
staphylococcal enterotoxin B USA. "These two talented individuals possess creative
spirits that are a true reflection of the Rowenta brand. We are excited
to offer our customers the opportunity to learn from two key players in
the fashion and lifestyle markets."
As Rowenta Brand Ambassadors, Harper and Radosevich are sharing
their knowledge with the masses. Both women have each created and filmed
a series of online video workshops that are being posted on
Rowenta's official Facebook and YouTube pages throughout the months
of July, August and September. Harper's series focuses on numerous
ways to manipulate fabric and construct garments without the use of a
traditional needle and thread. Radosevich's collection illustrates
a variety of colorful projects in both the home decor and fashion
realms.
For more information on Rowenta please visit:
* US Website: www.rowentausa.com
* Facebook: www.facebook.com/RowentaUSA
* Twitter: www.twitter.com/RowentaUSA, @RowentaUSA
* YouTube: www.youtube.com/rowentaus
For more information on Althea Harper please visit:
http://altheaharper.com/
For more information on Jenni Radosevich please visit:
http://www.ispydiy.com/
For media inquiries, please contact: 5W Public Relations public relations, activities and policies
used to create public interest in a person, idea, product, institution, or business establishment. By
its nature, public relations is devoted to serving particular interests by presenting them to the
public in the most.
About ROWENTA[sup.]
ROWENTA [sup.] is the leading manufacturer of high-performance
steam irons, garment steamers, steam stations and home appliances.
Technology and design are at the core of each and every one of our
products. Rowenta USA is headquartered in West Orange, NJ and is a
division of Groupe SEB USA.
SOURCE Rowenta
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